Light beer is a very optional commodity.
I like and drink a lot of beer,
Bud isn’t one of them.
My daily beer is Rolling rock.
Special occasions; Dos Equis dark or Beck’s dark.
Local micro brews give me the shits.
Big Island of Hawaii.
My point is there is a lot of good
tasting beer out there that
is cheaper.
You lose a expensively crafted clientele,
odds of getting it back are slim and none.
I remember “Primo” when my Dad was stationed in Hawaii in the 70s.