Posted on 05/23/2023 8:28:48 PM PDT by lasereye
Bud Light sales show no signs of recovery as the Dylan Mulvaney controversy continues to bite, and now parent Anheuser-Busch Inbev ABI +0.02% may be unleashing a beer price war that could depress profits industrywide this summer.
Bud Light sales volumes were down 28.4% in the week ended May 13, worse than the 27.7% decline in the previous week, according to Beer Business Daily, which uses NIQ scan data.
Other Anheuser-Busch (ticker: BUD) brands are hurting, with Budweiser Red volumes down 14.9% in the latest week and Michelob Ultra, the company’s strongest U.S. brand, down 6.8%.
Rivals continue to benefit, with sales of Coors Light up 16.9%, and Miller Lite up 15.1%, according to Beer Business Daily.
It’s now about two months since a conservative backlash and boycott erupted over a Bud Light marketing pitch involving transgender influencer Mulvaney and the impact on the brand continues to be keenly felt.
Anheuser-Busch, the world’s largest brewer, is now offering $15 rebates on 24-can cases of Bud Light and regular Budweiser. That can cut the cost of a case to under $5.
Beer Business Daily wrote that it’s “significant that we are seeing, in effect, $3.49 24-pack cans of Bud Light being sold, and it isn’t even Memorial Day yet.”
Anheuser-Busch stock fell 0.9% Monday to $58.83, and is off about 10% since the company reported first-quarter earnings in early May. Barron’s wrote favorably on the company recently, arguing that the company is strong internationally and that the Mulvaney impact on sales would diminish as the year progresses. The stock is unchanged in early trading Tuesday.
Analysts say the troubles at Bud Light will sharply reduce the company’s profits in the U.S.
(Excerpt) Read more at barrons.com ...
I really hope so.
From what I heard they are giving $20 dollar rebates on $16.99 cases.
I have rented a warehouse so I can fill it up and then re-package the fluid as cheap Wizzinator refills so everyone can pass their drug tests.
(unless the company tests for gender hormones or something)
We do not go to Target. Wokey go Brokey.
It's very easy to stop buying Bud Light. It is more inconvenient to stop shopping at a megastore where you usually get most of what you need for a first world living.
I wouldn't drink light beer if they paid me $50 a case to drink it.
You know what I find interesting, is the majority of people in this country find men that dress as women pretty disgusting. So much so that it can destroy the sales of something like beer. Yet when a leftist politician pushes it, he gets 81 million votes.
“If it was a large number I assume Target would have revised the policy.”
It would have to be a HUGE impact, given the way the Left operates, via threats, harassment of executives and their families, blockades, etc. The Left figured out long ago that simple boycotts were next to impossible to pull off, except in very rare cases, so they have taken ‘direct action’ to much higher levels, and that is why they win and we lose (in nearly all cases).
As far as ‘price wars’ hurting other companies...probably won’t happen. The backlash against Bud is too strong to simply entice our side with slightly cheaper beer...and if they do price it cheap enough, many on our side will buy it, and simply dump it down the drain, while drinking other beers.
The governing boards of Target and AB still haven’t figured out that they have lots of competition. People are voting with their feet and with their wallets.
Target appeals to feminazi’s and lib women.
I personally boycotted them years ago.
Boycotts work...
JC Penney
Gillette
BB&B
dicks
amex
And too many others to list.
The companies that aren’t going under are significantly smaller.
We’re being nice. The leftists would be burning their brewery and assaulting their head financial directors or board of directors.
Let’s drive the financial “shiv” in as deep as it goes. Bud lite today, Budweiser tomorrow, Michelob ultra later. Till their profit margin is negative...so many other decent non InBev beer brands out there.
Target and Miller is next...
Target was known as a store which had decent quality and inexpensive merchandise. I find that their quality is not that good, but their prices are not cheap. It is unnecessary to go there...
Boycott them till they are driven to bankruptcy. They have been struggling and this might put them under. If a new company buys them and goes woke...do the same. Start hiring managers without woke brain disease.
The only reason I go to Target is to go into the women’s restroom and leave all the toilet seats up.
With the exception of Gillette, I was not even aware of any boycotts of those companies, let alone what they did to cause them.
I see no evidence that Dicks or Amex are having issues. Their stock prices keep going up. The stock of Gillette’s owner, Proctor and Gamble, has nearly doubled in the last five years. Gillette was struggling to fend off lower priced competitors well before they ran their weird commercial. Hard to say how much they’ve really been affected by any backlash from it.
BB&B was badly managed and undoubtedly was harmed by the internet. No reason to think some boycott I never heard of caused its downfall. As for JC Penney, virtually all the midrange department stores have struggled for years and a number of them went under (like Sears).
Just go back and holler...
Hey, there’s no toilet paper in this one either !!!
Has Budweiser/InBev really “backed away?”
It seems they are still stuck and haven’t really publicly recognized their mistake
Bud/InBev will not own their screw up.
Their attitude is that they are smarter than the rest of us.
Watch their stock price and watch for layoffs.
Another case of go woke, go broke.
;)
True. Large discount stores are ubiquitous, and so is beer.
Their distributors/delivery people have certainly seen the full impact.
One unusual aspect here, if you go down the board...these are business degree people but not necessarily in the beverage field, and I doubt if the board connects that much to the normal consumer of their product.
What’ll happen here is continued negative results, stock spiral, lesser profit, distributor discontent, and a stock-holder meeting will result in half the board being replaced. My belief is that the brand-name is toxic, and has to be gutted, and re-invented....with a new ad campaign, and start from ground-zero (figure a full-decade to recover).
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