With the exception of Gillette, I was not even aware of any boycotts of those companies, let alone what they did to cause them.
I see no evidence that Dicks or Amex are having issues. Their stock prices keep going up. The stock of Gillette’s owner, Proctor and Gamble, has nearly doubled in the last five years. Gillette was struggling to fend off lower priced competitors well before they ran their weird commercial. Hard to say how much they’ve really been affected by any backlash from it.
BB&B was badly managed and undoubtedly was harmed by the internet. No reason to think some boycott I never heard of caused its downfall. As for JC Penney, virtually all the midrange department stores have struggled for years and a number of them went under (like Sears).
BB&B dropped My Pillow from their store.
JC PENNEYS became Woke.
[Gillette]
I would never buy a Gillette product ever again, except:
If it was 90%-95% off and I just wanted a cheap backup.
BB & B pulled My Pillows out of their stores and reaped further sales decline. It definitely impacted them.