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Bud Light: from Spuds MacKenzie to Dylan Mulvaney
The Spectator ^ | 18 Apr 2023 | Gilbert T Sewall

Posted on 04/18/2023 6:49:43 PM PDT by Rummyfan

Goodbye Spuds MacKenzie, the original party animal and pitch man for Bud Light, the nation’s leading beer.

The most clever ad campaign ever, Spuds debuted during the 1987 Super Bowl game. The nation instantly fell in love with the bold bull terrier in dark glasses and a Hawaiian shirt.

There’s Spuds, looking good in baggies on a surfboard in an ad titled “Hang Twenty.” Now that’s fun, appealing and catchy — and, most importantly, apolitical — in a way that TikTok’s dreary Dylan Mulvaney and Anheuser-Busch’s Alissa Gordon Heinerscheid are not and cannot be.

...

[Anheuser-Busch’s Alissa Gordon Heinerscheid:] “It’s like we need to evolve and elevate this incredibly iconic brand. What does evolve and elevate mean? It means inclusivity,” she opined. “It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation, isn’t it the heart of evolution?”

She went on: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

This corporate jabber and diversity talk might wow the sisters and woke crowd. It makes many of her actual beer drinkers want to barf.

Born into a high-powered lawyer family with connections extending from Texas to Southern California and the East, she attended Groton, Harvard and then Wharton. Alissa is the ultimate brand manager and Prep-Woke Girlboss.

(Excerpt) Read more at thespectator.com ...


TOPICS: News/Current Events
KEYWORDS: budlight; jimknowsdonors
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To: Right Brother

I’m not sure she’s even a biological woman!


21 posted on 04/18/2023 7:21:35 PM PDT by No name given (Anonymous is who you’ll know me as.)
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To: Right Brother

Thanks Brother.


22 posted on 04/18/2023 7:27:38 PM PDT by bimboeruption (Trump = The best President since Washington. )
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To: SamAdams76

Thank you for letting me know, Sam.


23 posted on 04/18/2023 7:28:07 PM PDT by bimboeruption (Trump = The best President since Washington. )
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To: HYPOCRACY
Drink Yuengling and ignore Inbev.

They won't go away altogether, but by all means drink non-mega-conglomerate beer. I am in Phoenix. No Youengling, and the Phoenix pilsners I have tried (I don't do IPAs) aren't great, so I have been drinking California's 805.
24 posted on 04/18/2023 7:39:05 PM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: Rummyfan
In related news, Stroh's is bringing back the Swedish Bikini Team!


25 posted on 04/18/2023 7:51:38 PM PDT by CtBigPat (There are people in this world who would kill you for a dollar, and the worst wear business suites. )
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To: joshua c

While we’re picking nits, dogs usually have 18 toes, not 20.


26 posted on 04/18/2023 7:54:17 PM PDT by gundog (It was a bright cold day in April, and the clocks were striking thirteen. )
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To: Rummyfan

It’s not really beer. The rice they use to up the sugar instead of malted barley is the first clue. Some kind a hops must be a cascades as it just bitters the sweet rice malt. make your own beer once or twice. get and idea what the real thing tastes like. Then decide. Pilsner with the saaz. Smells like pot cuz it is close to it.


27 posted on 04/18/2023 8:02:55 PM PDT by kvanbrunt2
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To: Rummyfan

She needs to crawl back UNDER her personal ROCK.


28 posted on 04/18/2023 8:06:42 PM PDT by ridesthemiles
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To: CtBigPat

There OUTTA BE A LAW.


29 posted on 04/18/2023 8:09:07 PM PDT by ridesthemiles
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To: kvanbrunt2

Biden & eco-freaks want to stop rice production by at least half.....


30 posted on 04/18/2023 8:10:42 PM PDT by ridesthemiles
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To: dfwgator
One of my favorite NY songs. Giving the Madison Ave. manipulators a big middle finger. AFAIK he stuck to it. I've never heard his music in an ad.

In the same vein ... Piece Of Crap

I went back to the store
They gave me four more
The guy told me at the door
It's a piece of crap

31 posted on 04/18/2023 8:14:43 PM PDT by TigersEye (Woke is a cancer of the mind and humanity)
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To: Rummyfan

No to Butt Lite Tranny Fluid!


32 posted on 04/18/2023 8:17:53 PM PDT by MarineBrat (Better dead than red!)
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To: CtBigPat

I just wish that Stroh’s would bring back their old fire brewed beer


33 posted on 04/18/2023 8:23:41 PM PDT by CletusVanDamme (The breaking point will be reached soon. )
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To: Rummyfan

But what of Bud Light’s Real Men of Genius?


34 posted on 04/18/2023 8:24:40 PM PDT by CletusVanDamme (The breaking point will be reached soon. )
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To: Right Brother

Why are you insulting the Clydesdales, they had nothing to do with this twisted mutt faced beaver toothed ugly ass skank!


35 posted on 04/18/2023 9:21:17 PM PDT by 5th MEB
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To: bimboeruption

I think Sam was referring to the horsefaced, bucktoothed, haaavaard/wahhrrton skank that thought beer drinkers were fags/queers/lesbos/trannies.


36 posted on 04/18/2023 9:26:10 PM PDT by 5th MEB
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To: bimboeruption

I think Sam was referring to the horsefaced, bucktoothed, haaavaard/wahhrrton skank that thought beer drinkers were fags/queers/lesbos/trannies.


37 posted on 04/18/2023 9:26:10 PM PDT by 5th MEB
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To: SamAdams76
... they still have not fired this woman.

Unbelievable that she still has her job.

38 posted on 04/19/2023 4:02:30 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: Rummyfan

From Spuds MacKenzie to Spudded Mulvaney


39 posted on 04/19/2023 4:25:21 AM PDT by TheElectionWasStolen
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