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Bud Light: from Spuds MacKenzie to Dylan Mulvaney
The Spectator ^ | 18 Apr 2023 | Gilbert T Sewall

Posted on 04/18/2023 6:49:43 PM PDT by Rummyfan

Goodbye Spuds MacKenzie, the original party animal and pitch man for Bud Light, the nation’s leading beer.

The most clever ad campaign ever, Spuds debuted during the 1987 Super Bowl game. The nation instantly fell in love with the bold bull terrier in dark glasses and a Hawaiian shirt.

There’s Spuds, looking good in baggies on a surfboard in an ad titled “Hang Twenty.” Now that’s fun, appealing and catchy — and, most importantly, apolitical — in a way that TikTok’s dreary Dylan Mulvaney and Anheuser-Busch’s Alissa Gordon Heinerscheid are not and cannot be.

...

[Anheuser-Busch’s Alissa Gordon Heinerscheid:] “It’s like we need to evolve and elevate this incredibly iconic brand. What does evolve and elevate mean? It means inclusivity,” she opined. “It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation, isn’t it the heart of evolution?”

She went on: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

This corporate jabber and diversity talk might wow the sisters and woke crowd. It makes many of her actual beer drinkers want to barf.

Born into a high-powered lawyer family with connections extending from Texas to Southern California and the East, she attended Groton, Harvard and then Wharton. Alissa is the ultimate brand manager and Prep-Woke Girlboss.

(Excerpt) Read more at thespectator.com ...


TOPICS: News/Current Events
KEYWORDS: budlight; jimknowsdonors
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1 posted on 04/18/2023 6:49:43 PM PDT by Rummyfan
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To: Rummyfan
But does Alissa Gordon Heinerscheid, Anheuser-Busch’s vice president for marketing Bud Light, by far the nation’s biggest beer brand, know her product or her customers? Does she even like them? At least she could pretend.

No and no.

2 posted on 04/18/2023 6:55:05 PM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: Rummyfan

she’s selling kool aid

the problem is

her company makes beer


3 posted on 04/18/2023 6:55:59 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Rummyfan

It seems that the real social pathology is that people choose their products based on issues that have nothing to do with the actual product itself.


4 posted on 04/18/2023 6:56:56 PM PDT by posterchild
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To: Rummyfan

Spuds was known to hump the peg of anything. Freak.


5 posted on 04/18/2023 6:57:41 PM PDT by Fuzz (. )
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To: Fuzz

spuds was a girl


6 posted on 04/18/2023 6:59:08 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: posterchild

Exactly.

Guinness has been advertising to the gay population for decades.

Still delicious.


7 posted on 04/18/2023 6:59:41 PM PDT by Fuzz (. )
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To: Rummyfan
Remember this, despite all the veiled semi-apologies by Anheuser-Busch as well as the condescending return of the Clydesdales in a "patriotic" commercial recently run as a sop to their fleeing customer base, not to mention a rather pathetic attempt by Don Jr to stop the boycott, they still have not fired this woman.

To me, that tells you all you need to know.

8 posted on 04/18/2023 7:00:06 PM PDT by SamAdams76 (5,016,040 Truth | 87,429,920 Twitter)
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To: joshua c

Obviously a lesbian


9 posted on 04/18/2023 7:00:28 PM PDT by Fuzz (. )
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To: Rummyfan

Wow

She attended Groton.

So she knows how to cook potatoes.


10 posted on 04/18/2023 7:01:53 PM PDT by blueunicorn6 ("A crack shot and a good dancer” )
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To: SamAdams76
they still have not fired this woman. To me, that tells you all you need to know.

Personnel is policy.

11 posted on 04/18/2023 7:03:25 PM PDT by Disambiguator
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To: Rummyfan

Who cares? It’s a foreign company that makes shit beer and hires the creepiest tranny ever created. Drink Yuengling and ignore Inbev. They will go away.


12 posted on 04/18/2023 7:04:00 PM PDT by HYPOCRACY (This is the dystopian future we've been waiting for!)
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To: Rummyfan

Ain’t singin’ for Miller
Don’t sing for Bud
I won’t sing for politicians
Ain’t singin’ for Spuds
This note’s for you

-Neil Young


13 posted on 04/18/2023 7:06:05 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Rummyfan

If I recall correctly, Spuds was also trans—a female dog that was identified as a male.


14 posted on 04/18/2023 7:08:00 PM PDT by I-ambush (We watched the moment of defeat, played back over on the video screen. )
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To: Rummyfan

Before Spuds there was Bud Man “the dauntless defender of quality”.


15 posted on 04/18/2023 7:09:43 PM PDT by Sparky1776
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To: SamAdams76

It is very telling, they are more afraid of people who most likely do not drink their beer, than they are of people who do. These companies live in fear of the left, it is time they lived in fear of regular Americans. Vive le boycott.


16 posted on 04/18/2023 7:13:22 PM PDT by Yogafist (Voting rino is voting for the managed decline of America.)
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To: blueunicorn6

Looks like the Clydesdales and her have something in common.

17 posted on 04/18/2023 7:15:37 PM PDT by Right Brother
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To: SamAdams76

>Remember this, despite all the veiled semi-apologies by Anheuser-Busch as well as the condescending return of the Clydesdales in a “patriotic” commercial recently run as a sop to their fleeing customer base, not to mention a rather pathetic attempt by Don Jr to stop the boycott, they still have not fired this woman.<

Mulvaney is NOT A WOMAN! Please don’t insult real women by referring to phony as a woman.


18 posted on 04/18/2023 7:16:02 PM PDT by bimboeruption (Trump = The best President since Washington. )
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To: bimboeruption

He was referring to Alissa pictured above.


19 posted on 04/18/2023 7:18:41 PM PDT by Right Brother
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To: bimboeruption

I wasn’t referring to Mulvaney (who is obviously a guy) but to the woman marketing VP who decided to launch this promotion.


20 posted on 04/18/2023 7:19:30 PM PDT by SamAdams76 (5,016,040 Truth | 87,429,920 Twitter)
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