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Amazon audiences still prefer 'straight, white, male leads,' find LGBTQ stories 'off-putting': Report
The Blaze ^ | April 6, 2023 | Cortney Weil

Posted on 04/09/2023 9:30:05 AM PDT by Twotone

Amazon audiences still prefer traditional story lines featuring "straight, white, male leads" and often steer clear of woke programming, a new report says.

According to Bounding Into Comics, the shows that audiences have consistently panned are those with "queer" story lines. Perhaps the most notable example is "A League of Their Own," a series reboot of the beloved movie of the same name released in 1992. While the original follows Dottie Hinson and her sister, Kit Keller — played by Geena Davis and Lori Petty, respectively — as they try to make their way in a women's professional baseball league, the reboot stars a black woman who must constantly overcome racial obstacles to play.

There is also a strong lesbian subplot to "A League of Their Own," as some members of the Rockford Peaches — still wearing their iconic pink and red skirted baseball uniforms by day — engage in same-sex relationships off the field. Rosie O'Donnell, who acts as a playful and humorous sidekick to Madonna in the movie, guest-stars on the new show as a cross-dressing owner of an underground gay bar.

This sexualized mangling of a cherished film about feminine athleticism has been a big swing and a miss with viewers. In fact, the Hollywood Reporter called it one of the most "expensive disappointments" of Jen Salke's time as head of Amazon Studios. The outlet claimed that audiences found the "queer stories" in the show "off-putting," prompting executives to encourage "downplaying those themes" in show promotions.

The Hollywood Reporter also suggested that overall consumer disinterest in "A League of Their Own" could represent a larger disconnect between content creators and audiences. According to the outlet, many Amazon focus groups "tend to favor broad and less inclusive programming," creating a ranking system in the algorithm which often prefers "straight, white male leads above all others," even as some in the industry continue to push for "diverse and inclusive shows."

To demonstrate the conflicting demands of audiences and producers, That Park Place pointed to a focus group test case involving two different cop shows. The first show features a female cop who is both a racial minority and a lesbian. She moves to an unidentified southern town, where she struggles against "racism, sexism and abuse of power of her new colleagues." The second show is just a pastiche of old "Starsky & Hutch" clips adapted for a modern audience. The main characters are white, male cops, and they are the good guys who take on bad-boy criminals, often with mild forms of violence like fist-fighting.

The audience preferred the "Starsky & Hutch" redux by a "huge" margin, prompting That Park Place to conclude that "the marketplace of 'normies' is growing tired of tropes circled around tribalism, politics, geo-elitism, etc." and that those who promulgate those story lines "are poison to the well that is public good will."


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: amazon; hollywood; lgbtq
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1 posted on 04/09/2023 9:30:05 AM PDT by Twotone
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To: Twotone

I’m normal and I consume normal culture.


2 posted on 04/09/2023 9:31:54 AM PDT by ClearCase_guy (“You want it one way, but it's the other way”)
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To: Twotone

Yep...”click”.


3 posted on 04/09/2023 9:35:01 AM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: Twotone
I have no doubt that all of the streaming services have software in place that tells them exactly what shows are ignored, what shows are hits, and most importantly, what scenes people fast-forward through and at exactly what point viewers give up on a series.

I'm sure HBO saw me fast-forward through the gay love scenes in "Last of Us."

4 posted on 04/09/2023 9:35:42 AM PDT by Drew68 (Ron DeSantis for President 2024. A real conservative.)
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To: Twotone

It’s hard to find American shows without gay characters. I tend to watch more foreign shows because of it.


5 posted on 04/09/2023 9:35:45 AM PDT by Tai_Chung
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To: Twotone
Amazon audiences still prefer 'straight, white, male leads,' find LGBTQ stories 'off-putting': Report

Well that just means we'll have to double down.

6 posted on 04/09/2023 9:35:59 AM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: Twotone
There is also a strong lesbian subplot to "A League of Their Own," as some members of the Rockford Peaches — still wearing their iconic pink and red skirted baseball uniforms by day — engage in same-sex relationships off the field. Rosie O'Donnell, who acts as a playful and humorous sidekick to Madonna in the movie, guest-stars on the new show as a cross-dressing owner of an underground gay bar.

There was a time when Rosie O'Donuts was the cute little - almost lovable - lesbo. But that was long ago before she revealed herself as a hateful angry beast. I cannot watch anything with her in it, whether old or new.

Same goes for Wanda Sykes, who despite any discernible talent keeps getting gigs.

7 posted on 04/09/2023 9:36:16 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: Twotone
Perhaps the most notable example is "A League of Their Own," a series reboot of the beloved movie of the same name released in 1992.

Beloved? By whom? Geena Davis was in her heyday and Tom Hanks was good too. But Madonna and Rosie? And it was overly sentimental tripe, as were most of Penny Marshall's flicks.

8 posted on 04/09/2023 9:38:26 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: Twotone

I guess it’s nice to have some verification of what everyone should know, but the real question is if the preferences of the audience even matter.


9 posted on 04/09/2023 9:38:55 AM PDT by cdcdawg (Pray that this culture doesn't get God's judgment. )
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To: All

Reality has a funny way of working out


10 posted on 04/09/2023 9:39:40 AM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
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To: Twotone

At the first indication of CRT/BLM/Equity BS I dump otherwise likable shows.

Will Trent
The Rookie
Rookie Feds (Didn’t even try this one)
The Glades

White men are evil, stupid, or both.
Terrorists are always White Supremacists

F ‘em


11 posted on 04/09/2023 9:41:10 AM PDT by Feckless (The US Gubbmint / This Tagline CENSORED by FR \ IrOnic, ain't it?)
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To: Twotone
prompting executives to encourage "downplaying those themes" in show promotions.

Notice the weasel wording of this, using the word "promotions" as where to downplay the lesbian storylines. The storylines will still be there in the actual film you are watching. They just won't put it in their advertisments.

I am thinking that they still don't understand the problem.

12 posted on 04/09/2023 9:41:52 AM PDT by LibertarianLiz
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To: Twotone
The Hollywood Reporter also suggested that overall consumer disinterest in "A League of Their Own" could represent a larger disconnect between content creators and audiences. According to the outlet, many Amazon focus groups "tend to favor broad and less inclusive programming," creating a ranking system in the algorithm which often prefers "straight, white male leads above all others," even as some in the industry continue to push for "diverse and inclusive shows."

How much more obvious could it be? If you make entertainment featuring minority groups and focusing on the so-called issues of these groups, the wider audience is not going to be interested. Additionally, how many films / TV shows have we seen featuring the difficulties of being black / gay/ lesbian and now trans?! People are sick of it!

13 posted on 04/09/2023 9:42:10 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: Twotone
The first show features a female cop who is both a racial minority and a lesbian. She moves to an unidentified southern town, where she struggles against "racism, sexism and abuse of power of her new colleagues."

Oh Gawd....

14 posted on 04/09/2023 9:43:28 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: ClearCase_guy

They had to conduct a study to figure this out? People living in the Hollywood bubble are truly clueless about it how the rest of the country thinks.


15 posted on 04/09/2023 9:43:41 AM PDT by bigdaddy45
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To: Twotone

It’s the bait-and-switch that turns people off. Happens a lot these days. Once a show abandons its premise to tell stories ripped from today’s culture war headlines, people are going to tune out.


16 posted on 04/09/2023 9:45:24 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: Twotone
I recently watched the series The Night Agent [Netflix]. It was okay. However, there were a couple of times the series 'hinted' at some LGBTQ. I suspect when it returns for a 2nd season, it will be loaded up.

I tried to watch the Academy Award Everything Everywhere All at Once". I got about 5 minutes in before the LBGTQ took over and I exited.

Maybe the studios/networks will wake up soon before woke kills them.


17 posted on 04/09/2023 9:45:58 AM PDT by TomGuy
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To: Twotone

Duh!


18 posted on 04/09/2023 9:46:13 AM PDT by BigEdLB (Let’s go Brandon!)
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To: bigdaddy45
People living in the Hollywood bubble are truly clueless about it how the rest of the country thinks.

They think they have the ability to change how the rest of the country thinks.

19 posted on 04/09/2023 9:46:36 AM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: Twotone

It isn’t so much the LGBT stuff, it’s that the content is not entertaining. Every scene, plot twist and dialog element is evaluated by a committee. Starting with boy meets girl, maybe it’s girl meets boy. And maybe it should be a black boy instead of white. And maybe the girl should be Asian. And where they meet, what kind of dogs they have, who has what gay friends, what kind of work they do, who is in charge. After they all agree, they spend millions of dollars making a rather uninteresting film. It’s like listening to NPR. Boring!


20 posted on 04/09/2023 9:47:33 AM PDT by webheart
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