Posted on 01/24/2021 7:32:13 PM PST by E. Pluribus Unum
A growing number of big-name advertisers, including Coke and Hyundai, are skipping the Super Bowl this year for fear of not striking the right tone amid America’s contentious political landscape.
Several companies have decided not to buy Super Bowl time, some for the first time in over a decade.
The reason? According to the New York Post, the talk from insiders is that members of multiple boardrooms are finally coming to realize that they’re going to infuriate half the country no matter what they do.
In recent years, advertisers were thrilled to push the Black Lives Matter and Antifa ideologies or to push transgenderism and the #MeToo movement. But this year, not so much.
“Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “There’s a lot of discussion about risk mitigation. What that tends to do is that it makes things very bland and not effective, or it forces you to look at universal topics like hope or humor.
“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
The result has been that the Super Bowl will not sell out of its ad spots this year, the paper reported. And some of the companies opting out have been with the NFL’s biggest game for over a decade.
Coca-Cola is out this year, the report said. So is Hyundai, Olay, Avocados From Mexico, Little Caesars, and Ford Motors. Most of these companies have had a Super Bowl ad every year since 2010.
(Excerpt) Read more at breitbart.com ...
The worm.
She is turning.
Cancel Culture by proxy.
Cool beans.
Any ad that airs during any NFL game will offend me.
Maybe if the ad showed some kneeling players sucking coke or pepsi up their bungholes it would play well with the ‘woke’ crowd?
That’s a surprise. It’s also a good sign that some companies are realizing groups like BLM and public gestures such as kneeling during the anthem are not popular with quite a few consumers.
It shows the lack of creativity in the writers if they can’t come up with a commercial to simply sell their product.
“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,”
The country is not split down the middle and the majority is starting to realize it.
The hidden reason is that they cannot afford the extravagance.
Hmm, and noBody is congregating to talk about he funny ads.
And BIg tech has cancelled their forums...
And look at all the money they will save. So few are watching anyway.
Good, nobody should advertise and nobody should watch.
😂😂😂 I wasn’t going to see any sb ads no matter who it was anyway. Butt, good. Hope the nfl loses their butt.
“The worm. She is turning.”
And just why would you assume the worm is a she? I am offended!
LMAO! /sarc ofc
Nah. Go ahead. Keep pushing transgenderism and BLM stuff. As the viewers dwindle the costs to air your ad will go down, saving you money. Great, isn't it?
How 'bout you, NFL?
It shows the lack of creativity in the writers if they can’t come up with a commercial to simply sell their product.
In television they have to have a person. Decide then, what sex, race, sexual orientation, what ethnicity, what age, what income group....etc. etc..
Just cut the ad rates by 90% and show commercials every 8 minutes.
Does anyone really care at this point?
They can do what they want.
For the first time in 50 years I haven’t a clue who is in the Super Bowl.
No kidding - the best SB ads have not been political or polarizing at all.
Sounds like an easy out.
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