That’s a surprise. It’s also a good sign that some companies are realizing groups like BLM and public gestures such as kneeling during the anthem are not popular with quite a few consumers.
It isn't that they're afraid that they'll offend half of the country. They knew darn well that would happen for years. Indeed, companies like Gillette, Nike, and Dick's intentionally pushed a polarizing narrative.
The REAL story, is hidden amongst the comments in the story:
Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “...it forces you to look at universal topics like hope or humor.
Well...wow...you mean you have to use something universal? Hope? Humor? What's so bad about that?
The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
Thaaaaats right. He said APPEASE. he did NOT say "appeal."
When you add it all up together, the advertisers are afraid of offending OUR HALF of the country. They are scared of Deplorables. They WANT to push the Antifa, woke, urban, affluent, pod-eater Biden-voting messaging, but they're AFRAID we will boycott them, shun them, or mock them relentlessly with memes etc.
Big tech, big govt, and big mother want us to think we are in the vast minority. They just blinked.
some companies are realizing groups like BLM and public gestures such as kneeling during the anthem are not popular with quite a few consumers.
I’ll be surprised if the companies aren’t blackmailed into doing something
“public gestures such as kneeling during the anthem are not popular with quite a few consumers.”
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Gawd, I work for a big studio and we’ve had MULTIPLE test measurements LIVE with the kneeling crap and the idiot execs still want to go full leftard.
Good to know these idiots know the country is divided. We’ve known this for the past 20 years..