Posted on 11/25/2020 2:39:21 AM PST by mylife
McCormick is adding a bit more spice to its portfolio with hot sauce Cholula.
The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. It expects to close the deal this year. The hot sauce market has been growing steadily. US sales of hot sauce grew an average of 9.7% every year for the past four years, according to Nielsen. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%. With the purchase of Cholula, McCormick (MKC) is building something of a hot sauce empire. The company bought the category leader, Frank's RedHot, in 2017. With Cholula, the two brands make up about 30% of the US hot sauce market, according to Euromonitor International and Nielsen data provided by Cholula. Together, that puts the pair far ahead of competitors like Tabasco and Huy Fong Foods, the maker of sriracha sauce.
(Excerpt) Read more at cnn.com ...
“Never understood why tobasco is considered so great.”
Colon cleanse my friend!
I know they carry it but it seems hit or miss.
Texas Pete is good on eggs.
Tabasco got to be popular when there wasn’t a lot of competition for sauces with any significant amount of heat and people got used to it. Back in the day before the Internet opened up the world the major hot sauces were Tabasco, Melindas El Yucateco and nothing else. The Habanero pepper was considered to be the world’s hottest. Now it’s barely above mid range on the heat scale.
I have a book called ‘McIlhenny’s Gold’, which is a history of Tabasco. Some interesting stories.
Herdez Guacamole Salsa - a little watery but makes a great salad dressing
I don’t think they have made Tabasco sauce at Avery Island in a long time. I know that the only peppers they grow there are used to supply seeds to their growers in Central and South America. Not sure if they ship the peppers back to Avery to make the actual sauce or if they have plants elsewhere. As far as I know the only thing still from Avery Island is the salt.
Didn’t know McCormack owned Frank’s. Tabasco is the sauce I have.
I just planted a couple of Tabasco seeds yesterday. Or the day before. Along with Sport Pepper, Purple Jalapeno and Medusa.
Just a few years ago we visited Avery Island and observed the Tabasco being made there.
Avery Island is a family owned money making machine. The company owned by the McElheny family. One of it’s famous sons was commandant of the Marine Corps
To enter the island, you must cross a bridge and pay an access fee before proceeding.
The family operates the Tabasco factory and many employees actually live on the island. The peppers are now grown on their own farms in I believe Costa Rica. I can’t remember if there was a fee for the plant tour. They have a fairly large store selling Tabasco and every kind of souvenir imaginable
They discovered that the island was build up on a salt dome. They began mining the salt.
They penetrated the salt dome and found oil
It became a tourist destination and they created a southern garden and wild life exhibits for which you must pay a fee for entry to the area.
Have you tried the Tapatio Doritos? So good.
Visited Avery Island about 3 years ago. McIlhenny Tabasco sauce is still being made there. In fact, its the only place the hot sauce is made.
And J.A. McIlhenny, who fought with the Rough Riders and became friends with Theodore Roosevelt.
In August 2017, spice maker McCormick closed a $4.2 billion deal that included French’s mustard and Frank’s RedHot sauce.
And it has replaced cigarettes as gold in Trade Points for Deployed Units. The sad part is the bottle is 1/2 the size it should be.
Personally I don’t like it- too much vinegar for Me.
Being the only one in the Household that likes Hot Stuff. I make My own Pico:
Firm Roma Tomatoes and Red Onion (small dice)
Garlic cloves (minced fine)
Fresh Cilantro (chopped)
Chile Pequines (crushed)
Lime Juice (fresh)
S & P to taste
Mix with Plastic Spoon and use it for serving.
I’ve found that it will “pull” the taste out of metal ones and give it a “tin” taste. Chill in fridge a few hours to meld taste. Eat it by itself or on you’re favorite foods.
Wow . . . I like Frank’s AND Cholula
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