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Frank's RedHot owner buys Cholula in $800 million deal
cnn ^ | 11/24/2020 | Danielle Wiener-Bronner

Posted on 11/25/2020 2:39:21 AM PST by mylife

McCormick is adding a bit more spice to its portfolio with hot sauce Cholula.

The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. It expects to close the deal this year. The hot sauce market has been growing steadily. US sales of hot sauce grew an average of 9.7% every year for the past four years, according to Nielsen. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%. With the purchase of Cholula, McCormick (MKC) is building something of a hot sauce empire. The company bought the category leader, Frank's RedHot, in 2017. With Cholula, the two brands make up about 30% of the US hot sauce market, according to Euromonitor International and Nielsen data provided by Cholula. Together, that puts the pair far ahead of competitors like Tabasco and Huy Fong Foods, the maker of sriracha sauce.

(Excerpt) Read more at cnn.com ...


TOPICS: Business/Economy; Miscellaneous; News/Current Events
KEYWORDS: cholula
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I am a Tapatio guy but this is a hot deal
1 posted on 11/25/2020 2:39:21 AM PST by mylife
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Oh and Huy Fong rock!


2 posted on 11/25/2020 2:41:23 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife

Frank’s is my favorite. But “Louisiana” brand is almost as good for half the price. I go through a lot of hot sauce.


3 posted on 11/25/2020 2:43:44 AM PST by Artemis Webb (Be kind to each other, unless the other guy is a dumbass.)
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To: mylife

I put that sh%$ on everything!


4 posted on 11/25/2020 2:43:52 AM PST by gattaca ("Government's first duty is to protect the people, not run their lives." Ronald Reagan)
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To: mylife

How long until the Woke Crowd demands the removal of the Hispanic chick on the bottle? Or is that only for blacks on syrup and rice?


5 posted on 11/25/2020 2:47:10 AM PST by Veggie Todd (Religion. It's like a History class. Without the facts. )
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6 posted on 11/25/2020 2:47:16 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Veggie Todd

7 posted on 11/25/2020 2:57:07 AM PST by Governor Dinwiddie (Guide me, O thou great redeemer, pilgrim through this barren land.)
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To: Artemis Webb

Years ago,my favorite commercial was the guy on the porch eating pizza and putting TABASCO on every bite...3 empty bottles at his feet and a mosquito comes along and bites him....It flies away then explodes....


8 posted on 11/25/2020 2:57:32 AM PST by Hambone 1934 (We all know President Trump....A fighter to the end......)
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To: mylife

Pico Pica is good too.


9 posted on 11/25/2020 2:59:32 AM PST by HartleyMBaldwin
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To: Veggie Todd

Or for that matter, the dude with the gigantic sombrero on Tapatio bottles.


10 posted on 11/25/2020 3:00:13 AM PST by real saxophonist (Do not pray for an easy life. Pray for the strength to endure a difficult one. -Bruce Lee)
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To: Hambone 1934
Years ago,my favorite commercial was the guy on the porch eating pizza and putting TABASCO on every bite...3 empty bottles at his feet and a mosquito comes along and bites him....It flies away then explodes....

My son and I were talking about that commercial just last Sunday at a party.

11 posted on 11/25/2020 3:06:11 AM PST by dearolddad
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To: mylife

Never heard of the stuff. I make my own Tabasco and Sriracha sauces plus about a dozen other combinations using peppers I grow on my terrace. I have a recipe for Sriracha sauce that doesn’t require fermented peppers if anybody wants it. Tabasco sauce is a dead simple one to make, just Tabasco peppers, vinegar and salt. It’s not the same as the original because most people don’t have Jack Daniels barrels laying around but it’s an acceptable alternative. If you ever look at the ingredients list of the major Mexican brands it’s basically salt water with a bit of pepper and color added. Nasty stuff but people love it and buy those huge bottles.


12 posted on 11/25/2020 3:10:01 AM PST by Oshkalaboomboom
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To: HartleyMBaldwin

Yes it is.


13 posted on 11/25/2020 3:23:12 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: All
I adore this stuff, but have trouble finding it and it only comes in the little cans...

and I love salsa verde, why does no one make a packaged salsa verde that is worth a damn?

14 posted on 11/25/2020 3:27:10 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Artemis Webb

One gallon every month. It's too expensive off the shelf.

Tobasco's too dam' high for a bottle of vinegar and the meskin stuff has a really bad after taste. (Although a pureed can of jalapenos with carrots and onions is a nice change up.)

15 posted on 11/25/2020 3:32:41 AM PST by SanchoP ("Those who make peaceful revolution impossible will make violent revolution inevitable." )
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To: real saxophonist

https://thehundreds.com/blogs/content/the-insane-story-behind-iconic-hot-sauce-brand-tapatios-legacy


16 posted on 11/25/2020 3:37:34 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Oshkalaboomboom

Never understood why tobasco is considered so great.


17 posted on 11/25/2020 3:45:18 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Hambone 1934
Years ago,my favorite commercial was the guy on the porch eating pizza and putting TABASCO on every bite...3 empty bottles at his feet and a mosquito comes along and bites him....It flies away then explodes....

I love that commercial! It first appeared on a Super Bowl XXXII ad (1998). Here it is.

18 posted on 11/25/2020 3:45:24 AM PST by COBOL2Java (Joe Biden: Barack Obama minus the pretty talk.)
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To: mylife

Try walmart in your area.

https://www.walmart.com/ip/El-Plato-Green-Jalapeno-Sauce-7-75-Oz/10313669


19 posted on 11/25/2020 3:48:11 AM PST by vis a vis
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To: mylife

Never tried Frank’s but I’m a longtime Texas Pete fan with periodic dalliances with McIlhenny’s Green Jalapeno sauce. Mixed feeling with McCormick’s acquisition. I don’t want to see Cholula’s newest offering, Sweet Habanero hot sauce deleted. In Sweet Habanero I finally found a sauce that fits! That said, Cholula’s 6 hot sauce offerings do approach being too much of a good thing. In sometime fruitless searches for Sweet Habanero, it’s been my observation that shelving Cholula’s six different offerings must be a grocer’s headache. Especially for what may be a low volume sales item. It ain’t ketchup you know! Suggestion for McCormick; develop a line of Cholula cooking sauces or seasoning.
Unrelated; travelling through the McCormick factory area of Richmond, Virginia as a child, the smell of spices in the air was a treat. More exotic but as memorable as living adjacent to the neighborhood bread bakery.


20 posted on 11/25/2020 3:52:03 AM PST by Huaynero
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