Posted on 11/25/2020 2:39:21 AM PST by mylife
McCormick is adding a bit more spice to its portfolio with hot sauce Cholula.
The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. It expects to close the deal this year. The hot sauce market has been growing steadily. US sales of hot sauce grew an average of 9.7% every year for the past four years, according to Nielsen. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%. With the purchase of Cholula, McCormick (MKC) is building something of a hot sauce empire. The company bought the category leader, Frank's RedHot, in 2017. With Cholula, the two brands make up about 30% of the US hot sauce market, according to Euromonitor International and Nielsen data provided by Cholula. Together, that puts the pair far ahead of competitors like Tabasco and Huy Fong Foods, the maker of sriracha sauce.
(Excerpt) Read more at cnn.com ...
Oh and Huy Fong rock!
Frank’s is my favorite. But “Louisiana” brand is almost as good for half the price. I go through a lot of hot sauce.
I put that sh%$ on everything!
How long until the Woke Crowd demands the removal of the Hispanic chick on the bottle? Or is that only for blacks on syrup and rice?
Years ago,my favorite commercial was the guy on the porch eating pizza and putting TABASCO on every bite...3 empty bottles at his feet and a mosquito comes along and bites him....It flies away then explodes....
Pico Pica is good too.
Or for that matter, the dude with the gigantic sombrero on Tapatio bottles.
My son and I were talking about that commercial just last Sunday at a party.
Never heard of the stuff. I make my own Tabasco and Sriracha sauces plus about a dozen other combinations using peppers I grow on my terrace. I have a recipe for Sriracha sauce that doesn’t require fermented peppers if anybody wants it. Tabasco sauce is a dead simple one to make, just Tabasco peppers, vinegar and salt. It’s not the same as the original because most people don’t have Jack Daniels barrels laying around but it’s an acceptable alternative. If you ever look at the ingredients list of the major Mexican brands it’s basically salt water with a bit of pepper and color added. Nasty stuff but people love it and buy those huge bottles.
Yes it is.
and I love salsa verde, why does no one make a packaged salsa verde that is worth a damn?
Tobasco's too dam' high for a bottle of vinegar and the meskin stuff has a really bad after taste. (Although a pureed can of jalapenos with carrots and onions is a nice change up.)
https://thehundreds.com/blogs/content/the-insane-story-behind-iconic-hot-sauce-brand-tapatios-legacy
Never understood why tobasco is considered so great.
I love that commercial! It first appeared on a Super Bowl XXXII ad (1998). Here it is.
Never tried Frank’s but I’m a longtime Texas Pete fan with periodic dalliances with McIlhenny’s Green Jalapeno sauce. Mixed feeling with McCormick’s acquisition. I don’t want to see Cholula’s newest offering, Sweet Habanero hot sauce deleted. In Sweet Habanero I finally found a sauce that fits! That said, Cholula’s 6 hot sauce offerings do approach being too much of a good thing. In sometime fruitless searches for Sweet Habanero, it’s been my observation that shelving Cholula’s six different offerings must be a grocer’s headache. Especially for what may be a low volume sales item. It ain’t ketchup you know! Suggestion for McCormick; develop a line of Cholula cooking sauces or seasoning.
Unrelated; travelling through the McCormick factory area of Richmond, Virginia as a child, the smell of spices in the air was a treat. More exotic but as memorable as living adjacent to the neighborhood bread bakery.
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