Posted on 11/09/2020 11:01:14 AM PST by rintintin
Over the summer I had written about why Fox News was not in a good position as the television ecosystem shifted to streaming. (TL;DR: Fox is the only major cable or network news service not affiliated with a major Flix (multibillion dollar subscription streaming service), e.g., MSNBC has Peacock, CBS News has Paramount+, ABC News has Hulu. And so as cable audiences shrink, they do not seen to have a Plan B.)
But Fox News has another problem: a small right wing service called NewsMax that has done a much better job of distributing its TV programming online via the FASTs–free ad-supported streaming TV services.
As of this writing, NewsMax has a presence on Sling, Pluto, Xumo, Distro, Fubo, Roku, Chromecast, AppleTV and Amazon Fire TV (the latter four via its own free app.)
This is in addition to carriage arrangements with most all the major services, including DirecTV, Dish, Comcast, Charter, Cox, U-verse and Verizon FIOS.
Now granted NewsMax’s viewership is tiny compared to Fox’s and it’s not exactly a start-up–the website was launched in 1998 and the TV service in 2014.
But as viewers shift to streaming and go looking for their fix of free right wing news, they may find it to be a compelling option.
The Concession Factor
The events of the coming week may well determine how successful NewsMax becomes. For while Fox News and the rest of the Murdoch empire has chosen to declare Joe Biden the winner of the presidential election and to cast doubts on President Trump’s assertions that the elections were somehow fraudulent, NewsMax has gone in the other direction.
Their website carries a banner claiming that they are not yet calling the election, and their founder Chris Ruddy has been making the rounds of talk shows to explain ...
(Excerpt) Read more at google.com ...
They need to steal good production staff. They “look” like a well funded local programming channel. It’s not horrible. But with “slick” comes “slicksters.”
For me, I don’t care if the content is coming from Chris Ruddy’s mother’s basement...
Fox has a wonderful looking set, but it is a snake pit full of vipers ;(
Lou Dobbs was just added
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Where did you see Dobbs is added to NewsMax?
IF TRUE GREAT NEWS...LOVE DOBBS :)
Shame on me for not researching first! I was told this and know better than to not verify before accepting rumor. So, unless something changes - I checked and do not see any verification of my post. Please forgive the haste.
No problem...We are all hopeful Dobbs will switch.
Fog of war, etc.
Freegards!
RE: They need to steal good production staff. They “look” like a well funded local programming channel.
That is the problem with both Newsmax and OANN. Their work is good, their production is not great, nor do they have a staff of field reporters positioned globally.
Now is the time to invest in their production and staff, they have 70 million potential clients.
That comes with money.
The problem is that good off air talent also comes with preconceived ideas that eventually make their way onto the air. Not hardly noticeable at first—words in a ticker, or the way an interview is cut. Then it starts to seep through with frustrated on air talent.
The streaming angle is important. I do still get Fox News but don’t subsidize it because it is IPTV and there is also a free site whit the channel at USTVGO.TV. So let me tell you I know also can see Newsmax, America’s Voice, OAN, The Blaze, Infowars, The First, Right Site Broadcasting Network and conservatives on YouTube/Bitchute and Rumble. I enjoy news my way. And I cut cable, Sat and YouTube TV. I stream.
Newsmax on channel 349 on DirecTV. That is all I watch now.
That would be wow. I’d vote for that.
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