Is this guy safe?
Posted on 06/18/2020 6:38:57 AM PDT by Red Badger
New York (CNN Business)Cream of Wheat just became the latest major food brand to announce a review of its controversial mascot following the global uproar over the George Floyd tragedy, which has compelled corporations to reflect on their roles in perpetuating racism. Aunt Jemima was the first food brand Wednesday to announce it is changing its logo, which for decades has been widely criticized as a racist caricature of a black maid stemming from slavery. Hours later, Uncle Ben's and Mrs. Butterworth's followed suit. The pressure mounted for other brands Wednesday night when Cream of Wheat's parent company, B&G Foods, issued a statement saying it too has initiated a review of its packaging, which features the image of a black cook widely believed to be based on Chicago chef Frank L. White, who died in 1938.
(Excerpt) Read more at cnn.com ...
I don’t know much about Chef White, the man on the package.
But I’d wager that he was an awesome human being, a great chef, and probably loved his country.
Definitely someone we should know more about, not less.
But now he will be gone.
i would love to see a white supremacist group applaud blacks being taken off of company labels and then see the left’s response.
it would be hysterical if they said their goal was no black characters on any product. see that’s real racism.
give the left something to think about.
Heck, give good ol’ Rastus a promotion. Make him head chef, overseeing whites, Hispanics and Orientals. He has the experience.
Being a good cook is racist? Who knew?
“Diversity on cereal boxes,including cartoon characters......
“
Didn’t Wheaties already do this with Kaitlin Jenner?
... controversial mascot...
Because CNN says so?
Is this guy safe?
When I think about a company having to retire a brand that has been around for such a long time, I wonder why any company would use continue to use people in their packaging going forward. Will Quaker Oats ever recover the market share they will lose without Aunt Jemima on the shelf?
I have seen various references to cereal characters with their well-connected questions, and I begin to wonder why any corporation would continue to dump money into this type of image building. I think the advertising agencies will take a big hit on this, too.
What is racist about having a woman, a black, a hispanic, etc be the face of a brand?
At most it only plays on a positive stereotype... it amplifies the contribution(s) made by the indicated group.
Who has some of the best damn cooking on the planet? Are preparers of great, delicious food equally distributed among all groups?
Just stupid. But they’ll keep digging until all traces of this group has been erased from everywhere.
BTW they will subsequently charge racism for having nobody in their group represented.
Replace all of the them with ‘white’ characterizations, and they will be bellyaching and moaning and complaining about not being represented in 20 years.
They are going to find something to b*tch and moan about — whether it is the name of a football team or a mascot or a cereal box or a statue or a building name or a street name or the lack of representation on TV commercials, and on and on and on.
No win situation
Do nothing and the left will constantly snipe at them. Still do nothing is probably their best option.
Change it and the left and blacks won’t buy it because they were “racist” all these years. The right won’t buy it because the caved.
Are blacks really pissed off at whites because they are white, or are the blacks pissed off at whites because they are black. The blacks need to talk to god for that answer. Slavery was in the past. Everyone is a slave to the system now.
Frank L. White
From Wikipedia Frank L. White
Born March 17, 1867
Barbados
Died February 15, 1938
Frank L. White (c. 1867 – February 15, 1938) was a professional chef best known as the model for the fictional breakfast chef (often identified as “Rastus”) still featured on the boxes of, and advertising for, Cream of Wheat breakfast cereal. A native of Barbados, he immigrated to the U.S. in 1875, where he became a citizen in 1890. He was working as a master chef at a Chicago restaurant at the time he was photographed for the cereal box in 1900.
White lived in Leslie, Michigan in his last decades, dying aged about 70 in 1938, and is buried at Woodlawn Cemetery in Leslie. In June 2007, the concrete marker on his grave was replaced with a granite gravestone.[1][2]
I wonder how in today’s environment white supremist can get away with removing black faces from quality products?
I always think of the Cosby routine when I hear “Cream of Wheat”
https://www.youtube.com/watch?v=9ElFvNDJiDc
in a year blacks will complain they are not represented in mainstream packaging.
Do black shoppers prefer Aunt J or some other brand?
Cream of Wheat could have Jesus himself as a spokesperson and I still wouldn’t eat that drek.
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