Uncle Ben’s rice says ‘now is the right time to evolve the brand’

CBS17 news ^ | Jun 17, 2020

[kevcol]

NEW YORK — The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping.

Caroline Sherman, a spokeswoman for Mars, which owns Uncle Ben’s, says the company is listening to the voices of consumers, especially in the black community, and recognizes that “now is the right time to evolve the brand, including its visual identity.”

In the wake of the police killing of George Floyd in Minneapolis, activists and consumers have demanded that companies take a stand against racial injustice or lose their business.

[McGavin999]

I guess they want all those beautiful faces replaced with what? Kampala Harris and Corey Booker?

[ProtectOurFreedom]

Uncle Ben and Aunt Jemima are both deeply saddened today.

[Bob434]

Will they now call it “Aunt Jemima’s Wild Rice”?

[Mopp4]

As I have said on other threads. The woke-corporate and leftist answer to “racism” is to remove any references to black characters from previous society and culture

But won't it piss them off more if the picture gets changed to a white person promoting the brand ??? Or does the picture get changed to a "rapper"? I'm so confused......

[Track9]

What’s white and crawls up your leg?

Uncle Ben’s perverted rice.

[Sarah Barracuda]

Fruit Loops is also derogatory towards homos..because ya know..Fruit

[Magnum44]

Good grief. Suddenly rice is racist too?

[OrangeHoof]

I wonder how much YUM Brands is paying BLM not to go after Kentucky Fried Chicken which was built by a racist and misogynist Southern “colonel” who is still prominent in company advertising?

[LouAvul]

Oh boo hoo. Those poor cupcakes. Everytime they buy rice with the food stamps provided by crackers, they're reminded that ...............

Wait. Tell me again why they're whining about the black guy's picture?

[yoe]

Removing our history to appease opinions, only proves we are (A Nation Of Cowards)

[JimRed]

OK, remove white notable’s statues from public places, remove any acknowledgement of blacks from food. Fair trade?

[TheConservativeBanker]

Another get woke, go broke corporate death wish.

[Scrambler Bob]

The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping.

Evolve —>

How about Uncle Ben’s Roach Droppings?

[Peter W. Kessler]

Next: Famous Amos Cookies

[RummyChick]

According to Wiki:

According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II, chose the name Uncle Ben’s as a means to expand his marketing efforts to the general public.

Further research indicates the man on the brand was a hotel employee in chicago

[DJ Frisat]

Black Rice Matters... 🙄

[Salamander]

Never because the Irish aren’t sissies.

[OrangeHoof]

“Uncle Barack’s Hate-Whitey Rice”

[9422WMR]

Uncle Ho’s flied lice

[Jeff Chandler]

Next up: Indigenous Circumpolar Peoples Frozen Confections.