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MUFFIN TOPS AT MCDONALD'S? NOT THAT THERE'S ANYTHING WRONG WITH THAT
Ad Age ^ | June 26, 2018

Posted on 06/27/2018 7:29:39 AM PDT by SMGFan

After McDonald's Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.

Overall sales have weakened in the U.S., market share has shrunk, and McDonald's has identified lost breakfast customers as the main culprit. Now the world's biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 "Seinfeld" episode -- selling only the tops of muffins.

"We took our eye off the ball on breakfast," Chief Financial Officer Kevin Ozan said at a May investor conference. "With everything else going on, we just lost a little focus on that breakfast day part." For McDonald's, breakfast has long been a stronghold, according to Linda VanGosen, VP of menu innovation for the U.S. It accounts for 25 percent of domestic sales, and mornings are the most profitable part of the day. But rivals are advertising cheap eats and some of them are moving to sell breakfast all day, too, taking the shine off McDonald's 2015 announcement. After reaching an all-time high in January, McDonald's shares are down more than 10 percent. "It had been a while, I think, before we had really focused in on talking to customers about that morning day part," VanGosen said in an interview.

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: mcdonalds
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To: Principled

Seinfeld is and remains the very best show EVA.


Because there is almost nothing in life that doesn’t relate back to Seinfeld somehow.

Was watching the outtakes on the “Susie” funeral scene on YouTube last night. j Peterman was eulogizing Susie (who never existed) and admitting that he once slept with her. Jerry and Julia could not get through the scene without cracking up. Jerry’s line was to the office bitchy lady that he had slept with BOTH Susie and Elaine, but he couldn’t make it through.


41 posted on 06/27/2018 8:31:03 AM PDT by Yaelle
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To: DugwayDuke

Ours don’t seem to turn out too bad.


42 posted on 06/27/2018 8:31:10 AM PDT by DoughtyOne (01/26/18 DJIA 30 stocks $26,616.71 48.794% > open 11/07/16 215.71 from 50% increase 1.2183 yrs..)
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To: newfreep
I remember a co-worker in the 90's asked me if I "saw Seinfeld last night?"

I said no, and she turned red and said, "It was so funny but I can't tell you what it was about ..."

To this day I always wondered what episode it was.

43 posted on 06/27/2018 8:32:01 AM PDT by 11th_VA (Remember the Wall this Fall - VOTE !!!)
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To: TexasGunLover
Comes with Canadian bacon....

Or substitute regular bacon.

44 posted on 06/27/2018 8:34:01 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
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To: DugwayDuke; DoughtyOne
DoughtyOne wrote: My brother turned me on to the Egg McMuffin.”

I initially read that as "My brother turned me into the Egg McMuffin ...

... and I was going to reply with ...

But I won't ...

I won't ...

... the h*ll I won't ...

45 posted on 06/27/2018 8:35:50 AM PDT by BlueLancer (Antifa and Social Justice Warriors (SJWs) = SturmAbteilung)
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To: 9422WMR

But the yolks——sightly underdone-——are s-o-o-o-o good.


46 posted on 06/27/2018 8:36:24 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
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To: 9YearLurker

Their burgers have gotten a lot better recently.


47 posted on 06/27/2018 8:39:05 AM PDT by Phillyred
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To: 11th_VA

it was probably the episode about shrinkage...

boutros boutros GOLLY


48 posted on 06/27/2018 8:39:30 AM PDT by Principled (No one will conquer America, from within or without, until its citizenry are disarmed.)
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To: Red Badger

Looks like someone popped open a can biscuits!


49 posted on 06/27/2018 8:47:27 AM PDT by Cosmo105
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To: BlueLancer

“:^)


50 posted on 06/27/2018 8:49:21 AM PDT by DoughtyOne (01/26/18 DJIA 30 stocks $26,616.71 48.794% > open 11/07/16 215.71 from 50% increase 1.2183 yrs..)
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To: TexasGunLover; Liz
Egg McMuffin's don't have bacon.

The World Canadian Bureau vehemently disagrees!


51 posted on 06/27/2018 8:55:49 AM PDT by COBOL2Java (Marxism: Wonderful theory, wrong species)
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To: Liz

Double the bacon, skip the muffin part.


52 posted on 06/27/2018 8:58:24 AM PDT by Eric Pode of Croydon (I'm an unreconstructed Free Trader and I do not give a damn.)
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To: Liz

Why reduce the fat content? All this anti fat rage is very misplaced. I eat all kinds of fat, am 74 years old, have a fifty inch chest, a 36 inch waist, weigh 230 pounds not counting clothing weight and people want to know how I stay so “skinny”. No, they are not joking, my wife and her sister are genuinely concerned that I look so thin. I have dropped forty pounds in the past ten years which I don’t mind but I do wish I were still half as strong as I was at 270. People who knew me did not think I was overweight then, even though, according to body mass index, I am on “the edge of obesity” at 230.


53 posted on 06/27/2018 9:00:51 AM PDT by RipSawyer
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To: COBOL2Java
The McD franchisee who invented the popular McMuffin sought to recreate the elegant Eggs Benedict brunch dish.

Classically made with an English muffin, poached egg, Canadian bacon and Hollandaise sauce.

54 posted on 06/27/2018 9:02:14 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
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To: Right Brother; SaveFerris; Larry Lucido; CopperTop
As long as the stumps are disposed of in a proper manner.


55 posted on 06/27/2018 9:03:22 AM PDT by Gamecock (In church today, we so often find we meet only the same old world, not Christ and His Kingdom. AS)
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To: RipSawyer

Very true, one needs fat in one’s diet....

B/c some nutrients are only dissolvable in fat.

Not consuming fats means losing out on valuable nutrients.


56 posted on 06/27/2018 9:03:57 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
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To: 9422WMR

The yolk is the best and most nutritious part of the egg. It actually lowers cholesterol, contrary to conventional wisdom. Having just egg whites is silly. It’s almost as bad as eating chicken without the skin.


57 posted on 06/27/2018 9:04:28 AM PDT by SamAdams76 ( Have you eaten your bone marrow today?)
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To: Eric Pode of Croydon

Okay.


58 posted on 06/27/2018 9:04:30 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
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To: 9YearLurker

The steak, egg and cheese bagel is also good. Those McGriddle things are puke inducing and I eat s=fast food frequently and can choke down about anything


59 posted on 06/27/2018 9:11:04 AM PDT by cyclotic ( WeÂ’re the first ones taxed, the last ones considered and the first ones punished)
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To: Larry Lucido

“I’m in Nashville looking for Kenny Rogers Roasters...”

The man makes a strong bird...it’s the hickory that makes it so good...


60 posted on 06/27/2018 9:11:27 AM PDT by IMTOFT (At least I'm enjoying the ride...)
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