Posted on 06/27/2018 7:29:39 AM PDT by SMGFan
After McDonald's Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.
Overall sales have weakened in the U.S., market share has shrunk, and McDonald's has identified lost breakfast customers as the main culprit. Now the world's biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 "Seinfeld" episode -- selling only the tops of muffins.
"We took our eye off the ball on breakfast," Chief Financial Officer Kevin Ozan said at a May investor conference. "With everything else going on, we just lost a little focus on that breakfast day part." For McDonald's, breakfast has long been a stronghold, according to Linda VanGosen, VP of menu innovation for the U.S. It accounts for 25 percent of domestic sales, and mornings are the most profitable part of the day. But rivals are advertising cheap eats and some of them are moving to sell breakfast all day, too, taking the shine off McDonald's 2015 announcement. After reaching an all-time high in January, McDonald's shares are down more than 10 percent. "It had been a while, I think, before we had really focused in on talking to customers about that morning day part," VanGosen said in an interview.
(Excerpt) Read more at adage.com ...
Seinfeld is and remains the very best show EVA.
Was watching the outtakes on the Susie funeral scene on YouTube last night. j Peterman was eulogizing Susie (who never existed) and admitting that he once slept with her. Jerry and Julia could not get through the scene without cracking up. Jerrys line was to the office bitchy lady that he had slept with BOTH Susie and Elaine, but he couldnt make it through.
Ours don’t seem to turn out too bad.
I said no, and she turned red and said, "It was so funny but I can't tell you what it was about ..."
To this day I always wondered what episode it was.
Or substitute regular bacon.
I initially read that as "My brother turned me into the Egg McMuffin ...
... and I was going to reply with ...
But I won't ...
I won't ...
... the h*ll I won't ...
But the yolks——sightly underdone-——are s-o-o-o-o good.
Their burgers have gotten a lot better recently.
it was probably the episode about shrinkage...
boutros boutros GOLLY
Looks like someone popped open a can biscuits!
“:^)
The World Canadian Bureau vehemently disagrees!
Double the bacon, skip the muffin part.
Why reduce the fat content? All this anti fat rage is very misplaced. I eat all kinds of fat, am 74 years old, have a fifty inch chest, a 36 inch waist, weigh 230 pounds not counting clothing weight and people want to know how I stay so “skinny”. No, they are not joking, my wife and her sister are genuinely concerned that I look so thin. I have dropped forty pounds in the past ten years which I don’t mind but I do wish I were still half as strong as I was at 270. People who knew me did not think I was overweight then, even though, according to body mass index, I am on “the edge of obesity” at 230.
Classically made with an English muffin, poached egg, Canadian bacon and Hollandaise sauce.
Very true, one needs fat in one’s diet....
B/c some nutrients are only dissolvable in fat.
Not consuming fats means losing out on valuable nutrients.
The yolk is the best and most nutritious part of the egg. It actually lowers cholesterol, contrary to conventional wisdom. Having just egg whites is silly. It’s almost as bad as eating chicken without the skin.
Okay.
The steak, egg and cheese bagel is also good. Those McGriddle things are puke inducing and I eat s=fast food frequently and can choke down about anything
“Im in Nashville looking for Kenny Rogers Roasters...”
The man makes a strong bird...it’s the hickory that makes it so good...
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