Posted on 06/27/2018 7:29:39 AM PDT by SMGFan
After McDonald's Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.
Overall sales have weakened in the U.S., market share has shrunk, and McDonald's has identified lost breakfast customers as the main culprit. Now the world's biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 "Seinfeld" episode -- selling only the tops of muffins.
"We took our eye off the ball on breakfast," Chief Financial Officer Kevin Ozan said at a May investor conference. "With everything else going on, we just lost a little focus on that breakfast day part." For McDonald's, breakfast has long been a stronghold, according to Linda VanGosen, VP of menu innovation for the U.S. It accounts for 25 percent of domestic sales, and mornings are the most profitable part of the day. But rivals are advertising cheap eats and some of them are moving to sell breakfast all day, too, taking the shine off McDonald's 2015 announcement. After reaching an all-time high in January, McDonald's shares are down more than 10 percent. "It had been a while, I think, before we had really focused in on talking to customers about that morning day part," VanGosen said in an interview.
(Excerpt) Read more at adage.com ...
Rebecca Demornay from Risky Business. I am obviously missing the reference to muffin tops. Or is it to breakfast at McDonald’s?
In all honesty, I barely remember seeing Risky Business, so I am probably missing a wide open reference.
...”I’m going to start doing the exact opposite , if every
thing I’ve been doing has failed... Then If I do the exact
opposite then it will have to be a smashing success !!!!!
Instead of offering nutritious healthy food for Breakfast,
We’ll start selling bleached flour high sugar loaded sweets,
Yeah, That’s The Ticket, we’ll just sell Muffin Tops
and our slogan will be , “ Top Of The Muffin To YA’ “
The only thing I have really found palatable at McD’s, for decades, is their “big breakfast”—scrambled eggs, sausage, hash browns and a biscuit or English.
No need to mess with that! Just make it a little cheaper, since it’s so profitable anyway...
Coming Soon To A McDonald’s Near You . . . . . . .
... George Steinbrenner Yankee CALZONES . . . .
... Crab Bisque Soup . . .
... The Big SALADS . . .
.... Kenny Rogers CHICKEN Dinners . . .
... The Frank Costanza KASHA Bowl
He he well there was a fat black lady in a Seinfeld episode. This fat lady worked at a homeless shelter - said homeless shelter was the recipient of donated “muffin stumps” as the tops were being sold...
This fat lady’s name was Rebecca Demornay in the episode...
Seinfeld is and remains the very best show EVA.
GMTA.
Back when PJ-Comix had a thread about parody songs for Obama, I came up with Baracky Top Tennessee.
Top of the muffin ... TO YOU !!!
“Moon Over Parma”
https://www.youtube.com/watch?v=ZV2NX1kabEg
And scrambled eggs with lobster.....
Hello!
A health magazine rated the Egg McMuffin very high on nutrition..
Order it with egg white. Much better for you than that yellow yolk!!
Sadly, it appears that somebody from Tennessee has no sense of humor.
I’m in Nashville looking for Kenny Rogers Roasters so you all will have to weigh in on this.
Egg McMuffin and the one with only egg whites is not bad in calories too.
If you are dieting, its nice to have the carbs too and it wont destroy your calorie intake for the day.
DoughtyOne wrote: My brother turned me on to the Egg McMuffin.”
I find the Egg McMuffin to be inedible since I do not care for over hard eggs. Now, if it were scrambled???
I don’t have a problem with fat, as long as it’s not overdone.
Some each day isn’t a big problem > IMO.
I don’t eat fast food very often. That’s why I laugh when folks address the calories in fast food or restaurant items.
These things are not a part of my every day diet. One item with massive calories isn’t going to harm you if you have one a month.
I’m not intending to take you to task here. You were just passing on some information. No problem... I appreciate it.
Their Big Breakfast is tiny.
Thanks for the tip.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.