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The Colin Kaepernick Effect: CBS Study Says Protests Were Factor in NFL Ratings Decline
Sports Illustrated ^ | Aug 31, 2017 | Richard Dietsch

Posted on 09/02/2017 3:34:23 PM PDT by 11th_VA

At least one sports television network president believes that national anthem protests last season were a factor in the decline of NFL ratings.

On Wednesday during its annual NFL Media Day in New York City, CBS Sports chairman Sean McManus said research his network did internally indicated that the protests played some kind of role in declining average viewers. He was emphatic, however, that it was merely a factor and not the cause. The average television viewership for the 2016 NFL season dropped roughly 8% last year from 2015.

“We did research and it was relatively proprietary research, to be honest with you,” McManus said. “But I think if you look at some of the reasons why NFL viewership was down last year, that is a reason that’s mentioned by a fair amount of viewers. It is something they don’t find attractive or they find don’t compelling in coverage of the football game. How big a factor it was? I don’t really know. But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.”

(snip)

Earlier in the week, Mike Mulvihill, the executive vice president of research, league operations and strategy for Fox Sports, emphatically told Sports Business Daily media reporter John Ourand that any NFL viewer backlash to Kaepernick was not a factor in the NFL declines ...

(Excerpt) Read more at si.com ...


TOPICS: Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS: kaepernick; nfl; protest; sports
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To: ml/nj
all the kowtowing the league does to the left

Part of that is letting supposedly mature men who make millions of dollars to play a game set the tone. What arrogance to let those elitist know-it-alls superimpose their views in place of those of a majority of NFL fans. What appalled me is that with this the NFL did not control the players, and made no attempt to do so.

41 posted on 09/02/2017 4:21:17 PM PDT by grania (Deplorable and Proud of It!)
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To: 11th_VA

I used to watch 3 games on Sunday (flipping between a couple on Direct TV), Sunday night, Monday night, & Thurs. night.

Now, the only one I’ll watch is the Cowboys. Don’t do math well, but that is way more than 8% in my house. 400%??


42 posted on 09/02/2017 4:23:17 PM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually" (Hendrix))
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To: 11th_VA

Well.....duhhhhhh

Fifty year fan, went cold turkey when the league did nothing.

They obviously don’t want to be this nation’s football league.


43 posted on 09/02/2017 4:25:47 PM PDT by Lurkinanloomin (Natural Born Citizen Means Born Here Of Citizen Parents - Know Islam, No Peace -No Islam, Know Peace)
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To: 11th_VA

No kidding, who would have thought....


44 posted on 09/02/2017 4:28:07 PM PDT by Jonny7797
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To: Slyfox

Me too! :-)


45 posted on 09/02/2017 4:29:23 PM PDT by Let's Roll ("You can avoid reality, but you cannot avoid the consequences of avoiding reality" -- Ayn Rand)
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To: LS

Now, the only one I’ll watch is the Cowboys. Don’t do math well, but that is way more than 8% in my house. 400%??


Heh. If it drops more than one hundred percent, something’s out of whack.


46 posted on 09/02/2017 4:29:29 PM PDT by sparklite2 (I'm less interested in the rights I have than the liberties I can take.)
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To: Vendome

It does affect all the items you mention PLUS all the merchandise. I’ll not buy any NFL style merchandise for the handful of men I get birthday and Christmas gifts, not anymore. Bought none last year.

So even those of us who never watched NFL particularly are boycotting in that sense.


47 posted on 09/02/2017 4:30:05 PM PDT by Persevero (Democrats haven't been this nutty since we freed their slaves.)
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To: 11th_VA

Aren’t there still other players, doing the same thing?


48 posted on 09/02/2017 4:31:57 PM PDT by truth_seeker
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To: Lurkinanloomin

Same here, haven’t watched a single game since they started to ignore “We, The People”. I refuse to watch their foolishness, childish protests, the so-called “games” they play while being paid millions, nor will I support their sponsors. Until when/if the NFL decides to take a firm stand against their “protesting crap”, the TV & Radio will remain silent from any/all football games.


49 posted on 09/02/2017 4:32:02 PM PDT by DaveA37
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To: Persevero

It would be cool if an alternative league was started. The American Football League or whatever. I don’t know if it would fly.

Respectful behavior on the field required. Off the field and on his own time, Colin can say or do what he wants. It would not affect my support. I wouldn’t be buying “his” jerseys or whatever, but I could still enjoy the sport.

But to have to watch him insult me, this nation, our military, our war dead, our history, our future, our wounded, with his crap - I won’t do it.


50 posted on 09/02/2017 4:33:14 PM PDT by Persevero (Democrats haven't been this nutty since we freed their slaves.)
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To: 11th_VA
How big a factor it was? I don’t really know. But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.

I don't know.
I think.
Perhaps.

Are they in denial or just plain lying? They wouldn't be making such a huge deal about this if it was just a slight decrease in ratings.
51 posted on 09/02/2017 4:34:21 PM PDT by Trillian
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To: 11th_VA

“...it was merely a factor and not the cause. ..”

What is the difference between a factor and cause??


52 posted on 09/02/2017 4:37:43 PM PDT by elpadre (AfganistaMr Obama said the goal was to "disrupt, dismantle and defeat al-hereQaeda" and its allies.)
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To: dynachrome

Our family won’t be watching the NFL games either. We’re sticking to college football.


53 posted on 09/02/2017 4:37:59 PM PDT by House Atreides (Send BOTH Hillary & Bill to prison.)
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To: MarkL

I think they should take “professional” out of the title of all of those ‘sports’.


54 posted on 09/02/2017 4:40:03 PM PDT by Bikkuri
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To: 11th_VA

I’ll start watching again:

When they spend less time replaying the post-play “celebrations” then the actual play

When they cut out the politics, grandstanding, etc.

When they stop pandering to get more women, millenials, whatever to watch

When the half-time shows stop insulting us

When they stop babying the QB

When they start issuing suspensions instead of paltry fines

When oh heck with it


55 posted on 09/02/2017 4:42:51 PM PDT by P.O.E. (Pray for America)
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To: 11th_VA

When we hear Jerry Jones speak out, we will know we are hitting their Ad income.

It will not be long.


56 posted on 09/02/2017 4:44:25 PM PDT by hadaclueonce (This time I am Deplorable)
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To: 11th_VA


57 posted on 09/02/2017 4:44:55 PM PDT by Chode (You have all of the resources you are going to have. Abandon your illusions and plan accordingly.)
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To: Slyfox

As a Redskins man since 1972 (and you gotta admire Snyder’s determination to stick with the name) I sorta want to see the Cowboys dropped into an active volcano, but...

Did you see what Prescott said about the flag and the nat. anthem?

Now I’m conflicted, big time.

Surely you pity me?


58 posted on 09/02/2017 4:47:17 PM PDT by Lord Casselreagh
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To: 11th_VA

My team stands for the anthem, honors veterans and gives money to charities. I’m not about to boycott them because of the jackass Kapernick. I support Green Bay 100% and will watch them this year.


59 posted on 09/02/2017 4:47:50 PM PDT by sergeantdave
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To: 11th_VA

It’s amazing how many people deny this.


60 posted on 09/02/2017 4:48:14 PM PDT by JohnyBoy (We should forgive communists, but not before they are hanged.)
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