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The Colin Kaepernick Effect: CBS Study Says Protests Were Factor in NFL Ratings Decline
Sports Illustrated ^ | Aug 31, 2017 | Richard Dietsch

Posted on 09/02/2017 3:34:23 PM PDT by 11th_VA

At least one sports television network president believes that national anthem protests last season were a factor in the decline of NFL ratings.

On Wednesday during its annual NFL Media Day in New York City, CBS Sports chairman Sean McManus said research his network did internally indicated that the protests played some kind of role in declining average viewers. He was emphatic, however, that it was merely a factor and not the cause. The average television viewership for the 2016 NFL season dropped roughly 8% last year from 2015.

“We did research and it was relatively proprietary research, to be honest with you,” McManus said. “But I think if you look at some of the reasons why NFL viewership was down last year, that is a reason that’s mentioned by a fair amount of viewers. It is something they don’t find attractive or they find don’t compelling in coverage of the football game. How big a factor it was? I don’t really know. But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.”

(snip)

Earlier in the week, Mike Mulvihill, the executive vice president of research, league operations and strategy for Fox Sports, emphatically told Sports Business Daily media reporter John Ourand that any NFL viewer backlash to Kaepernick was not a factor in the NFL declines ...

(Excerpt) Read more at si.com ...


TOPICS: Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS: kaepernick; nfl; protest; sports
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CBS finally gets it ...
1 posted on 09/02/2017 3:34:24 PM PDT by 11th_VA
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To: 11th_VA

This is only a surprise to morons.


2 posted on 09/02/2017 3:38:22 PM PDT by FreedomPoster (Islam delenda est)
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To: 11th_VA

I will not watch again this year.


3 posted on 09/02/2017 3:38:55 PM PDT by dynachrome (When an empire dies, you are left with vast monuments in front of which peasants squat to defecate)
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To: 11th_VA
"How big a factor it was? I don’t really know. But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.”"

Can we work on that?

4 posted on 09/02/2017 3:39:32 PM PDT by blam
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To: 11th_VA

Kraft’s stooge Roger Goodell has been ruining the NFL for 10 years.


5 posted on 09/02/2017 3:39:48 PM PDT by nickcarraway
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To: 11th_VA

I think most people already know, they just don’t want to admit it publicly.


6 posted on 09/02/2017 3:39:48 PM PDT by EdnaMode
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To: 11th_VA

Kaepernick is 100% the reason why I didn’t watch a single play last year. Except for the few plays I was unpleasantly exposed to at my brother’s house on Thanksgiving.

And I won’t be watching this year either. Not a single play. For the same reason.


7 posted on 09/02/2017 3:40:24 PM PDT by KyCats
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To: 11th_VA

To Hollywood types “shut up and act”. NFL Players “Shut up and play” and to recording artists “Shut up and sing”

Your sole purpose in life is to entertain. PERIOD. We work hard, we deal with problems every single day, when you are on we just want to be entertained.


8 posted on 09/02/2017 3:41:20 PM PDT by McGavin999 ("The press is impotent when it abandons itself to falsehood."Thomas Jefferson)
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To: 11th_VA

I am going to watch m’Cowboys with Star-Spangled delight.


9 posted on 09/02/2017 3:41:55 PM PDT by Slyfox (Are you tired of winning yet?)
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To: dynachrome

...I will not watch again this year..

Me too.


10 posted on 09/02/2017 3:42:30 PM PDT by Sasparilla ( I'm Not Tired of Winning.)
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To: 11th_VA
I care less about Kaepernick than I do about all the kowtowing the league does to the left. (Consider e.g. the pink nonsense.)

ML/NJ

11 posted on 09/02/2017 3:42:58 PM PDT by ml/nj
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To: 11th_VA
But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.”

An 8% decrease is not a 'slight' decrease in a business that had experienced many years of annual growth and had expected the same for 2015. It's significant, and if it continues it will become a serious problem.

12 posted on 09/02/2017 3:43:28 PM PDT by Will88
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To: 11th_VA

Seems to me that fans (vast majority being white) shouldn’t have any issue with being told, over and over again, that they’re RACIST assholes...at least that’s what the owners apparently thought, anyway.

And to some agree, it’s hard to blame the owners - after all the NeverTrumpers think the same of us (i.e., the base), and yet we keep voting for them, even to the point of returning McCain to the Senate.


13 posted on 09/02/2017 3:44:14 PM PDT by BobL (In Honor of the NeverTrumpers, I declare myself as FR's first 'Imitation NeverTrumper')
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To: 11th_VA

What excuse will the NFL use to explain this seasons drop in ratings too?
Last year they blamed it on elections, not the Anti-American.


14 posted on 09/02/2017 3:44:26 PM PDT by tennmountainman ("Prophet Mountainman" Predicter Of All Things RINO...for a small fee.)
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To: 11th_VA

At least as far as I’m concerned, professional sports in general is something I can take or leave.

I used to be a huge baseball fan, back in the day. I stopped going to baseball games, or even watching or listening to the games on a regular basis after the last strike.

After reading about these “protests,” combined with all the hype over the “Redskins,” I had enough. I can find something else to do during the games. I’m done with professional sports. I might catch a game now or then, as part of a social event, but as I said before, I can take it or leave it.

Mark


15 posted on 09/02/2017 3:44:39 PM PDT by MarkL (Do I really look like a guy with a plan?)
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To: 11th_VA

They’re still in denial.


16 posted on 09/02/2017 3:45:59 PM PDT by ealgeone
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To: 11th_VA

Wow. Next, they will discover that water is wet. Film at 11.


17 posted on 09/02/2017 3:46:16 PM PDT by TomGuy
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To: 11th_VA

But, but, can there still be huge salaries for sports broadcasters, players, coaches, commissioners?


18 posted on 09/02/2017 3:46:26 PM PDT by Mark (Celebrities... is there anything they do not know? -Homer Simpson)
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To: 11th_VA

If they used Republican pollsters, the answer would have been people using the Internet...as if the Internet popped up into existence just when Conlin’s knee dropped. LOL


19 posted on 09/02/2017 3:47:24 PM PDT by BobL (In Honor of the NeverTrumpers, I declare myself as FR's first 'Imitation NeverTrumper')
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To: 11th_VA

can they say duh?


20 posted on 09/02/2017 3:47:40 PM PDT by yldstrk (My heroes have always been cowboys)
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