Posted on 02/22/2017 4:51:08 PM PST by 11th_VA
Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.
The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.
"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan. (snip)
YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov. ...
(Excerpt) Read more at finance.yahoo.com ...
I get my coffee from a refugee every morning. Costs less than a buck and doesn’t taste like stewed bat guano. Works for me.
Again, Starbucks? Wazzat, some sort of interplanetary currency?
Nice touch with the pink p*ssy-hat wearing Libtard entering the store, LOL!
“Has Starbucks stock price fallen by two-thirds since late January?
I bet not.”
Yeah, I doubt Starbucks stock will take any appreciable hit. I just don’t think that many of freeper type conservatives ever patronized Starbucks that much in the first place.
That Starbucks announcement about hiring refugees was widely misrepresented and distorted by many on the right as that they were hiring 10,000 refugees in the US, and that it would take jobs away from Americans. That was not what they said. They said they would hire 10,000 refugees in 75 countries around the world.
Schultz needs his ears boxed for arrogant mission creep.
And since they put men/women/dickchoppers/dickgrafters in the same bathroom.
Winning!
I’m not gonna buy their percolated crap.
I still have not bought a cup, nor have I drank any.
Krispy Kreme for donuts, Dunkin for coffee.
and they are going to get them to work how?????????
BRILLIANT CARTOON. “Decapitationcino” LOL.
Let’s make their sales plummet as well.
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