Posted on 09/13/2015 11:58:34 AM PDT by DouglasKC
Many of the detractors of Donald Trump will look at a comment he makes and say such things as "Trump isn't serious". Or "How Trump is immature". Or otherwise hint that because Donald Trump makes outrageous statements that he's an idiot, buffoon or both.
What they fail to realize is that this is a deliberate strategy by Trump to get free coverage. And it works. "The Art of the Deal" was written by Trump in the late 1980's. What's interesting is the insights it gives us in the current Presidential campaign. This is from "The Art of the Deal" under the heading "Get the Word Out":
Get the Word Out
You can have the most wonderful product in the world, but if people dont know about it, its not going to be worth much. There are singers in the world with voices as good as Frank Sinatras, but theyre singing in their garages because no one has ever heard of them. You need to generate interest, and you need to create excitement. One way is to hire public relations people and pay them a lot of money to sell whatever youve got. But to me, thats like hiring outside consultants to study a market. Its never as good as doing it yourself.
One thing Ive learned about the press is that theyre always hungry for a good story, and the more sensational the better. Its in the nature of the job, and I understand that. The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you. Ive always done things a little differently, I dont mind controversy, and my deals tend to be somewhat ambitious. Also, I achieved a lot when I was very young, and I chose to live in a certain style.
The result is that the press has always wanted to write about me. Im not saying that they necessarily like me. Sometimes they write positively, and sometimes they write negatively. But from a pure business point of view, the benefits of being written about have far outweighed the drawbacks. Its really quite simple. If I take a full-page ad in the New York Times to publicize a project, it might cost $ 40,000, and in any case, people tend to be skeptical about advertising. But if the New York Times writes even a moderately positive one-column story about one of my deals, it doesnt cost me anything, and its worth a lot more than $ 40,000.
Trump, Donald J.; Schwartz, Tony (2009-12-18). Trump: The Art of the Deal (Kindle Locations 745-748). Random House Publishing Group. Kindle Edition.
Another gripe about Trump is that he's mean and he insults people. But when he gets blowback, he fights back. Again, this is part of his makeup, part of his strategy. From "The Art of the Deal":
Fight Back
Much as it pays to emphasize the positive, there are times when the only choice is confrontation. In most cases Im very easy to get along with. Im very good to people who are good to me. But when people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard. The risk is that youll make a bad situation worse, and I certainly dont recommend this approach to everyone. But my experience is that if youre fighting for something you believe in even if it means alienating some people along the way things usually work out for the best in the end.
Trump, Donald J.; Schwartz, Tony (2009-12-18). Trump: The Art of the Deal (Kindle Locations 765-770). Random House Publishing Group. Kindle Edition.
Finally this is addressed to those who think that Trump is not a "real" conservative. That's he's talking the way he is because he's trying to trick or bamboozle us or that he's a shill for Hillary. From "The Art of the Deal":
Deliver the Goods
You cant con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you dont deliver the goods, people will eventually catch on.
Trump, Donald J.; Schwartz, Tony (2009-12-18). Trump: The Art of the Deal (Kindle Locations 780-781). Random House Publishing Group. Kindle Edition.
When it's understood what Trump is doing it's no mystery why he's so far ahead in all the polls. He's using strategies that have WON in real world experiences. They're aggressive and designed to not only deal with press but to gain momentum and support for whatever "project" is being targeted. His competition is essentially a bunch of people in the political class who's strategy is not to lose. The entire political industry is build upon the premise that if we do anything too bold, to too controversial or too much out of the status quo then we'll lose.
Read "The Art of Deal" if you really want to understand Trump and the Trump phenomena. It's very insightful.
It's really not even a fair fight. The political class has one trick when it comes to dealing with real competition: Character assassination. Trump has figured that out and is in it to win it.
Outstanding vanity! Thanks for your time and effort.
Yes, and that’s why he said today that’s he’s going to be nice after all the screeching about him not being nice.
He knows how to campaign as an insurgent in an establishment world.
He also knows the mood of the electorate is anti-establishment, not policy driven.
He is using the technique for developing public interest and excitement pioneered by the professional wrestling industry callled kayfabe. Its worked for every small, medium and big time wrestling promoter for a century or more. And it is working for Trump today.
Its no coincidence that Donald Trump is a member of the World Wrestling Entertainment Hall of Fame.
called a Paradigm Shift .or a whack on the side of the head with a 2X4 for those in Rio Linda.
Trumps response on any issue is instantaneous, short, sharp, and devastating
with no focus groups grilled in the making.
Thank you for this!
Good work!
Bump.
Its no coincidence that Donald Trump is a member of the World Wrestling Entertainment Hall of Fame.
Something like this ..?
and thanks for the Kayfabe term.
This is merely the manner in which The Donald negotiates.
First he makes a statement, or stakes out a position, that is patently silly or outrageous. Then he backs off a little, and offer something a little less ridiculous, and it sounds so much better than his first offer, that the opposition seizes upon the lesser offer, which is rather much closer to what The Donald wanted in the first place.
Seeing that The Donald has been argued into a more “reasonable” stance, the opposition, in their new-found (but false) confidence then makes a counter offer. The Donald, no fool he, then begins to pick apart the opposing position, at the fringes, and rapidly nibbling away at the edges, soon has the supposed “victory” hollowed out, and the collapse into the very position The Donald wanted in the first place.
Even if you may not like the outcome, you have to admire the technique.
I disagree....this is simply Trump as he is....no matter what venue he’s in ...will always center on him ..it’s his nature.
I read it a long time ago and i bought his latest book. I guess it’ one reason why none of his actions/statements surprise me.
Thank you, great information. I do need to buy this book.
That's obvious. We disagree that it's a good thing are smart if you want to be elected president.
Very good post. One of Trump’s political strategies appears to be to not care about antagonizing voters who aren’t going to vote for you anyway because they aren’t going to vote for you anyway.
Markedly different than the usual GOP pndering and groveling.
Very insightful - I’m wondering if he’s already bought up all the airtime next summer so his opponents can’t try and redefine him.
More to the point he purposely antagonizes them to get the free publicity. Now some mysterious group is going to do some attack ads. Good luck with that. And Trump gets free publicity from the Washington Post!
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