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Nationwide ad featuring 'dead' child is most controversial of Super Bowl
Fox Sports ^ | February 2, 2015

Posted on 02/02/2015 2:47:03 AM PST by SMGFan

GoDaddy may be off the hook.

Insurance company Nationwide set off a Twitter firestorm Sunday with its first of two commercials in the Super Bowl, a 45-second spot featuring a young boy talking about all the things he won't be able to do in life ... because he's dead.

Among the things the boy says he'll never experience: riding a bike, getting cooties, learning to fly, traveling the world in a boat with his dog and getting married.

"I couldn't grow up," the boy says, "because I died from an accident."

(Excerpt) Read more at foxsports.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: ads; guiltingcommercials; nationwide; sbcommercials; superbowl
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Also bad was ad against violence to women. Woman calls 9 1 1 orders pizza.
1 posted on 02/02/2015 2:47:03 AM PST by SMGFan
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To: SMGFan
"I couldn't grow up," the boy says, "because I died from an accident abortion." Imagine the firestorm if THAT line were used!
2 posted on 02/02/2015 2:54:50 AM PST by Enterprise ("Those who can make you believe absurdities can make you commit atrocities." Voltaire)
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To: SMGFan

Maybe there was a time and place for these 2 ads. It wasn’t during the Super Bowl. Horrible

My favorites were Walter White as a druggist and Fiat Viagra


3 posted on 02/02/2015 2:59:17 AM PST by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Vaquero

I did not see anything wrong with that add. The ads mostly stunk.


4 posted on 02/02/2015 3:14:28 AM PST by pas
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To: SMGFan

Don’t recall the ad, but this year there WAS a notable case of an abused woman calling 911 and “ordering pizza” - she had to pretend she was ordering a pizza else she’d be further abused or outright killed; 911 operator figured it out and asked questions which could be answered such that the caller could sound like she was completing a pizza order.


5 posted on 02/02/2015 3:18:23 AM PST by ctdonath2 (Si vis pacem, para bellum.)
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To: SMGFan

That one was based on a true story.


6 posted on 02/02/2015 3:18:59 AM PST by 5thGenTexan
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To: Vaquero

I liked the Lindsay Lohan’s Esurance ad, but I am twisted. It was sickening all of the feminist crap and the dead child is tacky coming from an insurance company, who said it was about safety, but the subliminal message is “BUY MORE INSURANCE,” even if for adults.


7 posted on 02/02/2015 3:19:18 AM PST by PghBaldy (12/14 - 930am -rampage begins... 12/15 - 1030am - Obama's advance team scouts photo-op locations.)
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To: SMGFan

How does having insurance avoid and accident? Horrible ad.


8 posted on 02/02/2015 3:28:40 AM PST by raybbr (Obamacare needs a death panel.)
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To: SMGFan

The ad was horrible.


9 posted on 02/02/2015 3:30:08 AM PST by Girlene
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To: SMGFan

I didn’t see it.

May have been a “bad” ad, but it was effective...

This article and the comments about it are what make it effective...


10 posted on 02/02/2015 3:31:26 AM PST by SZonian (Throwing our allegiances to political parties in the long run gave away our liberty.)
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To: raybbr

Insurance is for the the survivors. Only in the case of married couples can I even understand insurance. These days, it seems that they want to sell to anyone who might benefit...and that makes them money grubbers! Yes, it has become a racket!


11 posted on 02/02/2015 3:34:03 AM PST by Deagle (gardless of)
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To: SMGFan

The ad about ideas starting out awkward and ugly was best, I thought. I think it was GE...the logo disappeared so quickly it was hard to catch who sponsored it.


12 posted on 02/02/2015 3:43:04 AM PST by grania
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To: SZonian

May have been a “bad” ad, but it was effective...

This article and the comments about it are what make it effective...


That may be true, but, I for one will NEVER buy ANYTHING from Nationwide. In fact, every time I see their name, I’ll think of that morbid commercial.

The ironic thing is, it started off with so much potential....cute kid, adorable “cooties”, high quality adventure graphics....then....THUD...what a terrible, depressing ending. No thanks....especially with so many other companies to choose from.


13 posted on 02/02/2015 3:43:06 AM PST by Jane Long ("And when thou saidst, Seek ye my face; my heart said unto thee, Thy face, LORD, will I seek")
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To: SMGFan
Also bad was ad against violence to women. Woman calls 9 1 1 orders pizza.

Why?

14 posted on 02/02/2015 3:54:05 AM PST by DoodleDawg
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To: ctdonath2

That’s awesome. Is someone abusing you? Say pepperoni for yes, extra chees for no. Brilliant!


15 posted on 02/02/2015 4:05:21 AM PST by albie
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To: SMGFan
Ok, I didn't watch, but maybe what was so objectionable about the ads was that they were preachy. Really, a sporting event is supposed to be fun. You should be able to get away from all the cares and problems of the world. But here you are, glued to your tv to watch something that should be fun, and a commercial comes on to remind you of those world problems. What a drag!

And I understand Obama was somehow part of the festivities. Who wants to watch the lying POS spew his usual disgusting crapola? People are trying to get away from him and the misery he has caused. There he is, infecting every aspect of our lives. We can't get away from him.

I would hope that if enough disgruntled viewers would get together and let it be known they don't like these ads or the king turning the Super Bowl into a political event, this nonsense will stop. Boycott the sponsors, heck — boycott the entire event. When ratings get low enough, the powers that be will rethink their strategy.

16 posted on 02/02/2015 4:11:38 AM PST by fatnotlazy
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To: Deagle

Then don’t buy insurance. The liberals in government demanded and passed mandatory auto insurance (the insurance industry opposed it, because it knew it would have to insure the worst drivers imaginable; so, for those drivers they raised rates and reduced coverage: Smart move on the industry’s part).

Then we have mandatory healthcare coverage, aka Obamacare (again, demanded and passed by the liberals).

The government should stay the hell out of the insurance business, because it will ruin the industry just as it has ruined every other enterprise it meddled in.


17 posted on 02/02/2015 4:14:09 AM PST by ought-six ( Multiculturalism is national suicide, and political correctness is the cyanide capsule.)
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To: ought-six

You’re absolutely right! It really is a Government instituted program to protect the insurance companies. It just seems to go all the way into private insurance and has become a criminal enterprise.

You are 100% right!


18 posted on 02/02/2015 4:19:41 AM PST by Deagle (gardless of)
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To: SMGFan
"Buy Nationwide Insurance and your kid won't die" is a non sequitur. Who comes up with these ideas?

The concept that the NFL should preach about violence against women, (because in the NFL, "We're what you call "experts" at violence against women"????) is equally stupid.

I think this is even more proof that the US has jumped the shark and is now an official Idiocracy.

I didn't watch the game, or the ads.

19 posted on 02/02/2015 4:25:07 AM PST by Sooth2222 ("In a democracy people get the leaders they deserve." - Joseph de Maistre, 1753-1821)
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To: SMGFan

I was literally waiting for there to be a gun shown in the commercial because, as we all know, guns randomly jump into kid’s hands and kill them.


20 posted on 02/02/2015 4:28:37 AM PST by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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