Posted on 03/07/2012 8:34:46 AM PST by raccoonradio
Rush Limbaugh has now lost a total of 36 advertisers, according to multiple sources, including national advertisers JC Penney and Capitol One. They join such high-profile companies as AOL, Sears, Carbonite, Geico, Netflix, Quicken Loan and ProFlowers. Watchdog group Media Matters is maintaining a list that says Limbaugh has lost 36 advertisers as of Tuesday, which was confirmed by USA Today.
The latter source points out, “Some companies buy time directly on Limbaugh's show. Others instruct their ad agencies to buy what's known in the industry as run of schedule time, meaning their commercials run at different times of the day for several days, so they could appear on a certain program one day and not the next.”
Here is the list of Limbaugh deserters, including sponsors, national and local advertisers, per Politico.com. It cites official announcements, Facebook and Twitter statements: AccuQuote Life Insurance, Allstate Insurance, AOL, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, Philadelphia Orchestra, PolyCom, ProFlowers, Quicken Loans, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows and Vitacost.
Meanwhile, online dating website SeekingArrangement.com, whose mission is to match subscribers with wealthy “Sugar Daddies,” said Tuesday it intends to gobble up available ad time during Limbaugh’s program.
Now that's some delicious irony right there I don't care who ya are.
Maybe next time Rush will think twice before he takes the bait.
Democrats and RomneyBOTs attack RUSH.
Surprise? I think not.
You took the bait...
Many of those companies don’t advertise on the program... And Rush can reject any advertising, just like he did with GM
It may be necessary for Rush to go to an online type subscription broadcast. I seriously doubt that he would have any problem getting subscribers.
I didn’t see where Rush had accepted their advertising. I would be surprised if he does.
Here is an earlier thread with contact info for many of the advertisers who bailed on Rush....This has reached a level way beyond reasonable. The Left must have a very co-ordinated effort putting pressure on the advertisers.
http://www.freerepublic.com/focus/f-news/2854867/posts
I remember some years back when Snapple was a sponsor. They dropped him for some perceived infraction and we stopped buying Snapple. I didn’t like the stuff and had my wife buy a few bottles each week to support Rush. It came from nowhere and sold like hot cakes thanks to Rush!
The Florida Orange Growers Ass’n. did the same thing and we stopped buying that as well.
My wife was a Girl Scout leader and my daughter was a Girl Scout, but I've been listening since 1988 never heard them advertise on his show. Ditto Sears. As for Allstate and Capital One, I wouldn't use their services if they paid me. For the rest -- I've either never heard of them or wouldn't use them.
At least "Two if by Tea" hasn't dropped him! (I should buy a case, just "because"!)
Hey, don't knock it! Money is money, and maybe their ads will be more entertaining that the boring crap he's had on for years. I personally think this would be a great time for Trojan Condoms to jump on-board, considering the great publicity Rush gave them by talking about how many condoms Fluke could have purchased for $3,000
Some of those advertisers had the most irritating commercials. I will not miss them..................
It would be a tiny fraction of his current audience.
I suspect a large number of his radio listeners are in places where they couldn’t get internet streaming easily.
My workshop is a good example.
When I listen, I hear both “national” advertisers and local ads. So, if you figure that he’s lost 36 total advertisers and that most of these are local buys, big deal. These will be replaced quickly.
Thanks for the list. I’ll make sure they don’t get our family funds.
Why trust data submitted by Politico and Media Matters?
What a crock?
Waiting to how the 36 advertisers stocks end up in six weeks.
I would be willing to bet that this was a pre-organized set-up that tracks directly back to the White House. Obama would love nothing more than to silence all opposition prior to the election. Rush took the bait. But, Obama has dramatically underestimated how many people hate his guts and wouldn’t vote for him no matter how many Conservatives he silences.
I support Rush and will not support these companies. When Ed Schultz said “slut” regarding Ingraham, there was not this kind of outrage and sponsor/station defections. Then again
Ed has less than 100 stations, Rush has over 600. Rush makes
$50 mil/yr and his Southern Command mansion is huge and impressive. The libs are trying to take him down and these
sponsors are helping. Carbonite’s CEO is a lib but advertised on Rush’s show because it got results. Now he has pressure
from the Left to pull out, and he did.
radio-info.com:
“From today’s TRI Newsletter: Delta Radio owner Larry Fuss sees Limbaugh Show advertisers bailing and says he’s telling former Limbaugh advertiser Carbonite that his own action “stems from your cancellation of Carbonite’s sponsorship of the Rush Limbaugh radio program…Rush has millions of fans, many of whom, like myself, are business owners and Carbonite users.” Fuss admits that Limbaugh “may have engaged in a poor choice of words, he was nevertheless right about the entitlement mentality in this country and those who promote it.” He says “By canceling your advertising on his show, you are empowering these very people.” Fuss says “I don’t do business with any of the other companies that have bailed, but I’ll make sure to avoid them in the future.”
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