I remember some years back when Snapple was a sponsor. They dropped him for some perceived infraction and we stopped buying Snapple. I didn’t like the stuff and had my wife buy a few bottles each week to support Rush. It came from nowhere and sold like hot cakes thanks to Rush!
The Florida Orange Growers Ass’n. did the same thing and we stopped buying that as well.
The story on Snapple was that after Quaker Oats bought them they dropped Rush. After doing so Snapple was mismanaged and were then sold by Quaker Oats for about a $1 Billion loss to another company that I believe they did go back and advertise with Rush’s show for a period of time.