Posted on 10/08/2011 8:35:07 PM PDT by Steelfish
Oprah Winfrey's Television Network Plans Relaunch After Viewers Drift Away Oprah Winfrey is said to be preparing a $15 million relaunch for her struggling television network, just 10 months since its inception, after its prime-time viewership tumbled by more than one third.
By Jacqui Goddard 08 Oct 2011
The one-time queen of daytime television, who retired from The Oprah Winfrey Show on CBS in May, after 25 years, is to launch an advertising blitz and take a bigger on-screen role in her new cable channel, the Oprah Winfrey Network, in an attempt to win back lost ratings.
She will be stepping up her role in Oprah's Lifeclass, a nightly programme resurrecting old episodes of The Oprah Winfrey Show, in addition to pushing ahead with previous plans for hosting Oprah's Next Chapter, a chat-show set to air from January. She will also conduct online discussions with fans over the internet, in front of a live studio audience.
The rescue package comes after officials at Discovery Network, OWN's partner channel, expressed concern that viewers were tuning out because the star on whose name and image OWN is based and marketed fails to appear often enough.
"With the numbers for OWN being so horrible, Discovery insisted that Ms Winfrey have more of a presence on the network. So they're scrambling," a source said to be close to the network told Fox News.
Now, instead of simply providing a voice-over commentary for Oprah's Lifeclass, as originally planned, Ms Winfrey, 57, will appear on screen.
(Excerpt) Read more at telegraph.co.uk ...
I don’t think thats the reason its a bust....
Obama and Oprah can’t seem to get the message from America....GO AWAY!!!!
Hmm, you’da thought she would have just switched her show over to her network to gain an audience. I guess it makes more sense to focus on re-runs where we already know what’s happened.
Drift away? This turd never had any viewers to begin with. Oprah sucks and everyone knows it.
here’s an idea: MORE OBAMA! (gargle puke)
funny how she has always said she stands for women and never endorses a person but as soon as a non white guy comes along she get out there.
Same as Powell.
Nah nothing to do with race
ARF
Maybe she can have a new show on FOX. Some thing like...When Talentless Cows attack!
The last time I watched Oprah was when she essentially denounced Christ and She endorsed Barack “the one”.
Oh it’ll be a huge success because Rosies gonna have her own show on O’s network...< /sarcasm >
If she wants to waste her money...its her bidness....but...she shoulda just bought a boat.
The last time I watched more than 30 minutes straight was back in high school, and the guests were very interesting:
her guests were people who died and “supposedly” experienced hell.
My then-GF who was a raving lib (but she was the hottest girl in school so i didn’t care back then), and she turned the channel to Jerry Springer and his guests were people who got knocked up by their cousins and those same cousins knocked up another couple.
I take no joy in telling you there will be no bonus.
Winfrey would have had a better chance had she kept the daytime show going while launching the network, even if she had to switch the show to run on her network. She had the dough, she had the cash flow. Now all the Oprah addicts have recovered, and things will never be the same.
I know a couple of women who have said the same so you are not the only one.
She ain’t been doing so good since she helped to inflict Obama on us.
I understand her show took a ratings hit due to her political advocacy, even before she left ABC.
Fat ugly sow can go to Hell for all I care.
“If she wants to waste her money...its her bidness....but...she shoulda just bought a boat.”
LOL - ain’t that the truth.
she need to stop being greedy by investing her money. She need to spend it to help grow the economy
Younger daughter is doing something with her cheer group tomorrow for a show on the Oprah Network called ‘Buckets of Money’ or some similar name. It’s supposed to be raising money for a teacher at their school that has cancer and other problems and his whole family is suffering. I haven’t watched a single minute of the Oprah channel and don’t even know what the channel number is on my cable system, but it sounds like something good is coming from it, from a local perspective.
Not sure if this is either here or there in a ‘big picture’ sense, but I felt like sharing. Have a great weekend.
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