We don't hear much of this now do we?
Most of the ads make men look stupid.
A welcome change considering the decades of men/father bashing we’ve endured in TV/movies/ads.
I doubt it’s the executives mad at anyone. They spend millions on these ads and they are carefully crafted. Every one has been focus grouped and tested time and again. What they must have found is that their product would fare better with this approach than any other tested.
It would take a pretty angry exec to spend the million plus dollars it would take to use a Super Bowl ad to get back at women.
Yawn... gender bashing for me but not for thee. What’s new?
GOOSE/GANDER ...didn’t watch.. only saw ONE of the commercials. As in ALL TV.. Network, and most cable..
MEN (especially Heterosexual WHITE MEN) fit into 2 categories on TV. they’re either the EVIL bad guy or they’re the “Lovable DUMMY” that wouldn’t know which end of a screwdriver to use.
Who is Lauren Beckham Falcone? Some feminist broad with an attitude?
The SB ads were no different than most other ads which portray men, husbands and fathers as spineless, wimpy emasculated, beer drinking doofuses who can’t put the seat down and need a woman to correct their many, many faults.
I’m sick of this misandry in our culture.
The Dodge as was great, the rest were, meh.
That’s funny because my wife thought the theme was castrated men, we both missed the women that did the castrating.
“bros vs hos” who’s the women hater here? madison ave or the author???
you call my wife a “ho” in front of me and you ain’t got no more teeth.
The advertising industry is populated with a huge number of men who prefer other men to women.
The Dodge Ram wasn’t anti-woman, just a man rewarding himself for putting up for a lot of crap. Women need to quit whining and start being part of the relationship team. Feminism has done more damage to the American society than it will ever admit.
I heard something like that the other day. I think I was at my mom’s house and it was on some sitcom. Why is it funny to talk about mutilating a man’s genitals? Boy would there be an uproar if it was reversed.
“From Bridgestone tires to Dodge cars to Bud Light, it was bros vs. hos on the boob tube, with ads depicting women as spine-stealing nags.”
They aren’t?
Women don’t have to make choices, they can “have it all”. And the ones that don’t have it all, are making some guy pay for it. This is a generality of course, aimed at liberal women. Freeper women excluded. :)
The one that always gets me is the Yoplait ad. The woman on the phone, talking about the stuff she eats, and her “man” looking through the fridge like a starving, confused dog. She finally notices him, and asks in a very superior tone: “Babe, what are you doing?” The poor excuse for a man looks up, now guilty and confused. This ad is meant to market yougurt to women. It’s long running, which means, it must appeal to their intended customer base, and get results. It makes me want to smack that guy and tell him to grow a pair.
We don't hear much of this now do we?
.
What was she doing out of the kitchen in the first place!
And as far as I'm concerned, he can drive any damn car he wants*!
I almost cheered when I saw that commercial. Although my husband does these things with a lot more grace :-)
*Except a motorcycle, LOL!
Ditzy broad doesn’t understand the ad business. But she reinforces everything the ads were meant to do. Thanks for extra air time, evil woman.
I didn't see any women getting getting slapped or tazzed!
Dear Lauren:
Drop the two last name crap, get a MALE for a “husband” and stroll quietly back into the kitchen to get him a beer.
LynneinNewton
? I was in tears watching some of these commercials because of the rampant sexualization and objectification of women during the superbowl ads.
The whole 3 hour show was a testiment to male dominance over women that harkened back to the days of beer commercials showing bikini clad women dancing around with no mind of their own.
I'm struggling trying to write this now because my eyes are tearing up thinking back to it. It was traumatic not just because of how badly women were treated, but because I watched with my children a boy and a girl and had to explain to them after they laughed at some of these commercials why they were rude. Against our better judgement we watched the entire game. And I love football, but had to excuse myself from the room for some of the commercials.
I kept reading thinking I'd run across something that would prove the reply was sarcastic, but no...I think Lynne is deadly serious! "In tears" from commercials. "In tears" writing days later about the commercials! Good freakin' grief!