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Why are those Super Bowl ad execs so mad at women?
Boston Herald ^ | February 9, 2010 | Lauren Beckham Falcone

Posted on 02/09/2010 7:33:55 AM PST by ConservativeStatement

Mad Men sure are angry at women.

Advertising execs unleashed their fury Sunday night, one lady-hating Super Bowl commercial at a time.

From Bridgestone tires to Dodge cars to Bud Light, it was bros vs. hos on the boob tube, with ads depicting women as spine-stealing nags.

(Excerpt) Read more at bostonherald.com ...


TOPICS: Culture/Society
KEYWORDS: adindustryisgay; ads; genderwars; nags; superbowlads; women
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Every time this issue comes along, I remember the Progressive Insurance ad where the woman simulates cutting her man's genitals via a computer.
1 posted on 02/09/2010 7:33:55 AM PST by ConservativeStatement
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To: ConservativeStatement

Most of the ads make men look stupid.


2 posted on 02/09/2010 7:38:25 AM PST by massgopguy (I owe everything to George Bailey)
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To: ConservativeStatement

A welcome change considering the decades of men/father bashing we’ve endured in TV/movies/ads.


3 posted on 02/09/2010 7:39:25 AM PST by FReepaholic (Pork chops are most satisfying. Mmmmmm. Dangle them from the ceiling)
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To: ConservativeStatement

I doubt it’s the executives mad at anyone. They spend millions on these ads and they are carefully crafted. Every one has been focus grouped and tested time and again. What they must have found is that their product would fare better with this approach than any other tested.

It would take a pretty angry exec to spend the million plus dollars it would take to use a Super Bowl ad to get back at women.


4 posted on 02/09/2010 7:39:34 AM PST by jwparkerjr
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To: ConservativeStatement

Yawn... gender bashing for me but not for thee. What’s new?


5 posted on 02/09/2010 7:40:39 AM PST by rhombus
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To: ConservativeStatement

GOOSE/GANDER ...didn’t watch.. only saw ONE of the commercials. As in ALL TV.. Network, and most cable..

MEN (especially Heterosexual WHITE MEN) fit into 2 categories on TV. they’re either the EVIL bad guy or they’re the “Lovable DUMMY” that wouldn’t know which end of a screwdriver to use.


6 posted on 02/09/2010 7:40:40 AM PST by gwilhelm56 (OBAMA ... Orwell's 1984 was a WARNING ... NOT a TEXTBOOK!!!)
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To: ConservativeStatement

Who is Lauren Beckham Falcone? Some feminist broad with an attitude?

The SB ads were no different than most other ads which portray men, husbands and fathers as spineless, wimpy emasculated, beer drinking doofuses who can’t put the seat down and need a woman to correct their many, many faults.

I’m sick of this misandry in our culture.


7 posted on 02/09/2010 7:41:39 AM PST by Responsibility2nd (Free Republic. The BEST place anywhere to PIMP YOUR BLOG)
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To: ConservativeStatement

The Dodge as was great, the rest were, meh.


8 posted on 02/09/2010 7:42:13 AM PST by 1rudeboy
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To: ConservativeStatement

That’s funny because my wife thought the theme was castrated men, we both missed the women that did the castrating.


9 posted on 02/09/2010 7:43:14 AM PST by discostu (wanted: brick, must be thick and well kept)
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To: massgopguy

Ah,your posting Like Betty White!(snort)


10 posted on 02/09/2010 7:43:16 AM PST by Dr. Ursus
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To: massgopguy

Even if most of the ads make men look stupid, if you even just air one ad that is even remotely approaching making woman that way the Leftists go nuts and make mountains out of molehills.


11 posted on 02/09/2010 7:44:18 AM PST by Jack Hydrazine
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To: ConservativeStatement

“bros vs hos” who’s the women hater here? madison ave or the author???

you call my wife a “ho” in front of me and you ain’t got no more teeth.


12 posted on 02/09/2010 7:44:45 AM PST by camle (keep an open mind and someone will fill it full of something for you)
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To: ConservativeStatement

The advertising industry is populated with a huge number of men who prefer other men to women.


13 posted on 02/09/2010 7:45:00 AM PST by Antoninus (The RNC's dream ticket: Romney / Scozzafava 2012)
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To: massgopguy
Yeah, I thought the Dodge Challenger ad was pathetic. The theme was that the guy is a henpecked powerless loser, but at least if he buys a Challenger (or was it a Charger) he can feel like a real man.

Then again, the truth hurts. There probably are a lot of henpecked losers out there. And they probably do think the car makes the man.

14 posted on 02/09/2010 7:45:07 AM PST by Huck (Q: How can you tell a party is in the majority? A: They're complaining about the fillibuster.)
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To: Responsibility2nd

I don’t know much about her but the initial sense is that she thinks Martha Coakley and Hillary Clinton are quintessential role models.


15 posted on 02/09/2010 7:45:16 AM PST by ConservativeStatement (Obama lies, Freedom dies)
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To: ConservativeStatement

The Dodge Ram wasn’t anti-woman, just a man rewarding himself for putting up for a lot of crap. Women need to quit whining and start being part of the relationship team. Feminism has done more damage to the American society than it will ever admit.


16 posted on 02/09/2010 7:45:42 AM PST by InvisibleChurch (happily replying to threads without reading the articles since 2002)
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To: massgopguy

“Most of the ads make men look stupid.”

I saw more than one ad with men in underwear or skimpy costumes. And not the type of men that would appeal to the ladies watching.


17 posted on 02/09/2010 7:45:59 AM PST by NavyCanDo
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To: ConservativeStatement

I heard something like that the other day. I think I was at my mom’s house and it was on some sitcom. Why is it funny to talk about mutilating a man’s genitals? Boy would there be an uproar if it was reversed.


18 posted on 02/09/2010 7:46:08 AM PST by beaversmom
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To: InvisibleChurch
Feminism has done more damage to the American society than it will ever admit.

Bingo.

A big part of that damage is that it has made so many women blind to the disparity.

19 posted on 02/09/2010 7:46:26 AM PST by TChris ("Hello", the politician lied.)
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To: ConservativeStatement

“From Bridgestone tires to Dodge cars to Bud Light, it was bros vs. hos on the boob tube, with ads depicting women as spine-stealing nags.”

They aren’t?

Women don’t have to make choices, they can “have it all”. And the ones that don’t have it all, are making some guy pay for it. This is a generality of course, aimed at liberal women. Freeper women excluded. :)

The one that always gets me is the Yoplait ad. The woman on the phone, talking about the stuff she eats, and her “man” looking through the fridge like a starving, confused dog. She finally notices him, and asks in a very superior tone: “Babe, what are you doing?” The poor excuse for a man looks up, now guilty and confused. This ad is meant to market yougurt to women. It’s long running, which means, it must appeal to their intended customer base, and get results. It makes me want to smack that guy and tell him to grow a pair.


20 posted on 02/09/2010 7:48:55 AM PST by brownsfan (The average American: Uninformed, and unconcerned.)
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