Posted on 06/16/2007 7:50:27 PM PDT by Heartofsong83
T.O. announces campaign to attract gay tourists toronto.ctv.ca
Tourism Toronto said Friday that it plans to launch an advertising campaign aimed at making the city a top destination for gay travellers from the U.S.
The campaign will focus on four major cities - New York, Chicago, San Francisco and Los Angeles. It will include ads in gay restaurants, bars and local publications, as well as event sponsorships and other promotional activities.
"Toronto has things to offer all year round--we've got a number of festivals outside of Pride that we can market," said Bruce MacDonald of the Canadian Gay & Lesbian Chamber of Commerce.
The ads are still being finalized, but CTV's John Musselman reported that one of them will read: "Just think--in Toronto, you would be the hot and sexy foreigner." The tag line will say "Toronto--as gay as it gets."
Tourism Toronto also established a new group to help with gay marketing that includes more than a dozen local community leaders. The association is also helping hotels in the city and region gain status as 'gay-friendly' establishments through Travel Gay Canada.
City councillor Kyle Rae said Toronto needs to sell itself to gay and lesbian travellers who have plenty of disposable income.
"Toronto has the sense of gateway, so if you come to Toronto you can go to Niagara Falls, you can go to the wine district, and you can go to Muskoka," Rae said.
Tourism officials increased its gay-targeting advertising budget by 50 per cent to $300,000. Business owners in Toronto's gay and lesbian village said it is money well spent.
"I think it's important to get more people to the city, there's a lot of disposable incomes...tourism is huge," said Jimmy Georgoulis with Fuzion restaurant.
"I think it's a great thing for this city to finally focus on this demographic," said Gerry Pergolesi, a bed and breakfast owner.
The new campaign is designed to market the entire city and surrounding region to gay travellers.
Recent research shows that U.S. gay travellers:
Travel more frequently - 98 per cent have taken at least one overnight trip in the last twelve months, compared with 72 per cent for heterosexual Americans; Stay longer - they stayed an average of 15 nights in hotels last year, compared with an average of about three nights for all U.S. travelers; Spend more - gay men spend $800 on average per trip, compared to $540 by non-gay travelers. More likely to be passport holders- 71 per cent of travelers who identify themselves as gay hold a valid passport, nearly three times the overall U.S. average of 24 per cent and; Travel throughout the year - With an average household income of $85,000 and an average age of 44, this market tends to travel throughout the year, not just during peak seasons. Tourism Toronto also announced Friday that city has won the bid to host the 2009 Annual Convention of the International Gay and Lesbian Travel Association.
With a report from CTV's John Musselman
Toronto, the anus of Canada, OH WAIT thats why they are headed there I suppose..
Meadow Muffin
I’m helping a friend move from Toronto in a couple of weeks. She wants her daughter out of the big city so she’s moving to Windsor and eventually here to the states.....legally.
Another article had a quote by Toronto councillor (openly gay) Kyle Rae: “The tag line ‘Toronto: As gay as it gets’ comes out of people talking about their cities as being gay-friendly. Toronto’s not gay-friendly — it’s gay,”
Geez, what’s a straight gal like me going to do in Toronto for the weekend where I won’t be overwhelmed by gays?
Oh I know, visit the grandkids.
Alberta doesn’t suck but Calgary does. LOL
From what I’ve heard, Montreal is the more obvious gay destination. All that smoked meat, you know....
So rump rangers go travelling. Let’s bring them to our city so we can reap the benefits from their unnatural sex acts!
Long, long ago when I was but a wee lad living in Deetroit (early 1970’s - even before HIV) I took my girlfriend to TO for a weekend. We went to the hotel bar to have a drink. While we were making small talk we were looking around and suddenly we both realized that the dance floor was inhabited by fellers dancing with fellers and gals dancing with gals. We slammed our drinks and sought out an establishment that was hetero. We had to ask the Paki desk clerk where to go for a “normal” dance bar. This PROVES that I was politically incorrect even BEFORE it was possible to be so.
Trolling for homo dollars is nothing new but it is still as perverted as all get out and these days it can kill you!
Group discounts at the Hockey Hall of Fame for a little “high sticking”?
Guess I’m not going to Canada any time soon.
Toronto Gay Hockey Association : www.gayhockey.com
I hate to even imagine what gay hockey might be like. Oops. Too late. Ew!
If this is all true then I can’t blame anyone for trying to attract gay tourists. Money is money.
“Travel more frequently - 98 per cent have taken at least one overnight trip in the last twelve months, compared with 72 per cent for heterosexual Americans; Stay longer - they stayed an average of 15 nights in hotels last year, compared with an average of about three nights for all U.S. travelers; Spend more - gay men spend $800 on average per trip, compared to $540 by non-gay travelers. More likely to be passport holders- 71 per cent of travelers who identify themselves as gay hold a valid passport, nearly three times the overall U.S. average of 24 per cent and; Travel throughout the year - With an average household income of $85,000 and an average age of 44, this market tends to travel throughout the year, not just during peak seasons. Tourism Toronto also announced Friday that city has won the bid to host the 2009 Annual Convention of the International Gay and Lesbian Travel Association.”
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Jorge - money is God, then? Where draw the line? “Acting” in porn movies? Promoting one’s daughter’s porn career? (There were articles about that a while ago on FR.) Selling porn? Making it? Selling body parts from aborted babies? Etc?
Capitalism without any moral guidelines about what is a moral or decent or acceptable way to make money, and what is not, is Crapitalism.
Fantastic idea!
I always thought it was cool that San Fransicko was a pervert magnet that attracted sodomites, pedophiles, and all sorts of other weirdos away from civilized parts of the United States, but a foreign pervert magnet is even better - - get them out of the country altogether!
Tourism is a business.
Businesses exist to make money.
Does this surprise you?
I'm sure you're familiar with a city called Vegas, AKA "Sin City". ?
Why couldn’t it be in Moose Jaw or something?
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