Posted on 05/21/2004 5:50:14 AM PDT by Blood of Tyrants
Irvine, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--May 19, 2004--Taco Bell(R) is giving customers a taste of fame by publishing their "words of wisdom" on the nearly 5 billion sauce packets distributed to restaurants each year, in the company's Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell(R) restaurants nationwide and will receive a one-year supply of free food.
"We're putting our customers' words on the hottest place on the menu - our sauce packets," said Greg Creed, chief marketing officer, Taco Bell Corp. "This is a way for Taco Bell to recognize people who 'Think Outside the Bun' and help us deliver a bold dining experience everyday."
From May 19 to June 18, customers can enter the national contest by registering their "sauce wisdoms" at http://www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life - anything from going on a date to eating a meal -- and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit http://www.tacobell.com.
There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different.
Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on "Mild," "Hot," and "Fire" packets.
The sauce packets are available at Taco Bell(R) restaurants for no extra cost.
Following are a few examples:
-- Live life one sauce packet at a time
-- Use your stomach, nacho mind
-- Single Fire sauce seeking friendship, maybe more
-- Polly want a taco?
-- My other taco is a Chalupa
Taco Bell Corp., based in Irvine, is a subsidiary of Yum! Brands Inc. and the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell(R) serves more than 35 million consumers each week in more than 6,500 restaurants in the United States. "Think Outside the Bun" and visit http://www.tacobell.com.
--30--ST/np*
CONTACT:
Taco Bell Corp., Irvine
Laurie Schalow or Sally George, 949-863-3915
Roger that!
How are these "Left Wing" messages?
These are lame, but left wing?
It's right there, "left of center". I cannot believe it.
I think they use "left of center" in the same way as Suzanne Vega used it, i.e. to mean "slightly askew".
Well, why ask for'em if they don't intend to use them?
Well, I think Taco Hell just went and bit off a bit more than they can chew.
I think they mean left of center as in messages that are loony, slightly off kilter, etc. Wait...same difference.
calm down everyone, I don't think they intended any sort of political meaning.
How about, "Sue fast food restaurants"?
It is a constant puzzle to me how Taco Hell franchises can make money in New Mexico.
Man! I really like A&W rootbeer. Oh, well, I like Muggs, too.
My packet message:
- Your taco was dropped on the floor
I wanted to send them a comment, but they make you fill out a form with everything down to your mother's maiden name.
I got one: "grrr mammacita!"
You mean the ones they listed? I have no idea. But they apparently think that "left of center" equates "wisdom" somehow. Personally, I thing it equates intellectual laziness.
James Dimon is Chairman and CEO of Yum! Brands. I just went and ran his FEC records. They explain a lot.
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