Posted on 05/21/2004 5:50:14 AM PDT by Blood of Tyrants
Irvine, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--May 19, 2004--Taco Bell(R) is giving customers a taste of fame by publishing their "words of wisdom" on the nearly 5 billion sauce packets distributed to restaurants each year, in the company's Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell(R) restaurants nationwide and will receive a one-year supply of free food.
"We're putting our customers' words on the hottest place on the menu - our sauce packets," said Greg Creed, chief marketing officer, Taco Bell Corp. "This is a way for Taco Bell to recognize people who 'Think Outside the Bun' and help us deliver a bold dining experience everyday."
From May 19 to June 18, customers can enter the national contest by registering their "sauce wisdoms" at http://www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life - anything from going on a date to eating a meal -- and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit http://www.tacobell.com.
There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different.
Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on "Mild," "Hot," and "Fire" packets.
The sauce packets are available at Taco Bell(R) restaurants for no extra cost.
Following are a few examples:
-- Live life one sauce packet at a time
-- Use your stomach, nacho mind
-- Single Fire sauce seeking friendship, maybe more
-- Polly want a taco?
-- My other taco is a Chalupa
Taco Bell Corp., based in Irvine, is a subsidiary of Yum! Brands Inc. and the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell(R) serves more than 35 million consumers each week in more than 6,500 restaurants in the United States. "Think Outside the Bun" and visit http://www.tacobell.com.
--30--ST/np*
CONTACT:
Taco Bell Corp., Irvine
Laurie Schalow or Sally George, 949-863-3915
How are those examples "left-wing" messages??
It's just a hot sauce packet, for crying out loud.
They are irreverent. But still asking for "left of center" comments in a press release was not the best use of the modern American English lexicon.
It could be construed as being overtly political, in which I don't blame some people having qualms about the press release by Taco Bell.
Then why ask for left-of-center? Why not just ask for short, pithy, witty, amusing, droll, succinct, funny, sweet, sunny, etc. There are plenty of other adjectives available.
That did strike me as a bit strange--I have no idea what that means, really.
But look at the specific examples cited. How are those "leftist"?
I have no idea. Others have suggested that they acutally meant "off-center" or "wacky".
I agree. Also, I think this is the far greater crime:
Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell(R) restaurants nationwide and will receive a one-year supply of free food.An entire year of Taco Bell? Ohhhhhh, my intestines are constricting already. Does it come with a one-year supply of Kaopectate too?
The examples were nothing even hinting of political views.
"Wacky" is probably what they meant.
I noticed the new packets a couple weeks ago while lunching at TB. Can't remember the exact phrase on one of them, but I do remember it made me laugh. I think that's all TB is aiming for here.
P.S. Remember that poll on the TB website during the Ahnold vs. Bustamante race? The left was P'd. :-)
"I'm not a liberal, so I don't have an infinite grasp on things I know nothing about."-- P.J. O'Rourke
Yeah, I could understand them being Left wing if it was KFC...
Here's something they can put on the packets: "What is best in life?' To destroy the jihadists, to drive their leftist enablers before you and to hear the lamentations of their media!
When I think of putting things between jugs, foil wrapped burritos and Harley's don't come to mind.
This thread is a good example of people jumping in with their 2 cents based on reading the title of the article and the 1st comment.
IMO, everyone here who believes that TB meant "left of center" to be about politics is a fool.
Ever try to find a taco in Mexico? Good luck.
why the detriment?
Because "the Right" will make lots of statements about Taco Bell and so on, and taco bell and the media will make them look like fools- "everyone knows left-of-center means goofy, off the wall..."
Just don't buy there.
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