Posted on 02/27/2002 7:04:43 AM PST by Willie Green
Edited on 09/03/2002 4:50:01 AM PDT by Jim Robinson. [history]
PITTSBURGH -- Apparently committed to more colorful meals, the folks who brought you purple and green ketchup are ready with three more colors: Pink, orange and teal.
H.J. Heinz Company in late April will roll out a limited supply of one million EZ Squirt bottles, each camouflaging one of three new colors of ketchup inside.
Buyers won't know, until they squirt it on a burger or fries, which color they have. Customer reaction will help decide which of the three becomes Heinz' new permanent hue and is added to the current palette of red, green and purple.
(Excerpt) Read more at newsday.com ...
Sorry, Charlie: Seeking to spice up tuna sales, Heinz rolls out flavored versions
Heinz to Unveil New Ore-Ida Fries ("Funky Fries")
Heinz Adds Purple Ketchup to Lineup
Either that, or they will discover how tamper-proof their lids are [or aren't].
The makers of Skittles got on my bad side recently by messing with the lime and trying to see if people preferred green apple. When people voted overwhelmingly to keep the lime, they tried replacing lemon with a new mystery flavor (a yucky tasting pink lemonade). If they decide to keep the lemon after spending all that money, I wonder if they'll try dinking around with another flavor? Don't mess with success. The original mix was just fine!
And I won't buy ketchup that isn't red, either! :)
The oldest goes back almost two years.
Consider this to be documentation of a major shift in society.
With kids growing up eating this stuff, never realizing that Ketchup is supposed to be RED, what will our nation be like when they're old enough to have political power and influence?
By not revealing the color of the contents, Heinz is simultaneously limiting consumer choice while promoting diversity.
C'mon.... ya gotta learn to think "outside the bottle" on this one!!!
I'm afraid you'll have to define "failed experiment." The introduction of kid-friendly bottles and colors has led to a recapturing of market share and phenomenal sales figures. (Which when you look at the price of the colored versus regular it's not hard to understand.) This is not a failure.
SD
Remember, Led Zeppelin put out six different covers of "In Through the Out Door" behind a brown paper wrapper?
SD
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