[Ciexyz]

Didn't they learn from their failed experiment of changing the shape of the ketchup bottles--nobody bought it. People want their ketchup in a long-necked bottle, and they want it red. Nuff said!

[Doctor Stochastic]

Will it still be a vegetable?

[Tennessee_Bob]

They're not marketing it to adults - it's aimed more towards kids. My daughter likes the purple stuff.

[ArcLight]

Are you kidding? My kids love the green ketchup. From what I've read, it's been one of Heinz' most successful new products in years.

[SoothingDave]

Didn't they learn from their failed experiment of changing the shape of the ketchup bottles--nobody bought it. People want their ketchup in a long-necked bottle, and they want it red. Nuff said!

I'm afraid you'll have to define "failed experiment." The introduction of kid-friendly bottles and colors has led to a recapturing of market share and phenomenal sales figures. (Which when you look at the price of the colored versus regular it's not hard to understand.) This is not a failure.

SD