Woman who emptied Knicks trashcan on street— then stole it — fired from JPMorgan Chase, was DEI exec

NYPost ^ | 6/23/26

[CFW]

A woman caught on video emptying a public trash can on the street then stealing it during New York City’s Knicks championship parade was a director at JPMorgan Chase who was fired Tuesday over the incident, The Post has learned. Angie Báez, 40, was promoted to Executive Director of Community and Industry Engagement for Card and Connected Commerce at JPMorgan Chase more than a year ago, according to her LinkedIn profile. She previously served as Executive Director of Diversity, Equity, and Inclusion at New York-based review website The Infatuation, which Chase acquired as part of its broader push into lifestyle and experiential content.

Sources say the bank looked into the incident after the video surfaced and a JPMorgan Chase spokesperson told The Post, “This employee is no longer with the company.” Báez could not be reached by The Post for comment Tuesday. Sources noted she had attended the parade in her personal capacity.

---

TOPICS: Crime/Corruption; Culture/Society; US: New York
KEYWORDS: culture; dei; knicks; ny; trash

[CFW]

I just don't see how people who do such things live with themselves.

[CFW]

[Verginius Rufus]

The woman is obviously starving. Maybe she planned to sell the trashcan to be able to buy some food.

[CedarDave]

Looks like she was up close and personal with supermarket inclusion.

[BookmanTheJanitor]

Surprised Trash Shamu didn’t eat the contents first.

[DIRTYSECRET]

Why would ANY company hire someone that obese? Her health care costs will end up higher than her salary.

[farmguy]

Would have labeled her as “DEI” as soon as I saw her photo.

[Libloather]

Executive Director of Community and Industry Engagement for Card and Connected Commerce

Makes coffee in the break room?

[Bikkuri]

They could use her at a water park.. she can probably float pretty well...

[kawhill]

I guess she’s just in a creative mood.

[hanamizu]

Executive Director of Community and Industry Engagement for Card and Connected Commerce at JPMorgan Chase

---

I know one should not judge a book by its cover, but I for one would not take her advice on anything financial or anything else really. What was JPMorgan Chase thinking? And what was she thinking?

[logi_cal869]

I’m going to need to see DNA to validate that title...

[rktman]

😂😂😂😂. Me too.

[Sicon]

Executive Director of Community and Industry Engagement for Card and Connected Commerce

Tell me you’re a useless, overpaid DEI hire without telling me you’re a useless, overpaid, DEI hire.

(And I wrote this comment before I even looked at the article or any of the comments)

(Scrolls down to first comment)

Nailed it!

[E. Pluribus Unum]

That is not a woman, that is a “woman.”

[PeterPrinciple]

She previously served as Executive Director of Diversity, Equity, and Inclusion at New York-based review website The Infatuation, which Chase acquired as part of its broader push into lifestyle and experiential content.

---

Really makes you want to run out and get a chase cc...............

Copilot Search Branding

Like

Dislike
Understanding Lifestyle and Experiential Content
Lifestyle content is a broad category of content that reflects a creator’s daily life, interests, and personal experiences, designed to inspire, entertain, educate, or inform audiences. It’s highly personalized and can cover topics like fashion, health, travel, home décor, food, relationships, finance, and personal development creatuuls.com+1. The goal is to connect with viewers on a personal level, making it a powerful tool for building trust and loyalty.

Experiential content, on the other hand, is about creating engaging, interactive experiences that consumers can actively participate in. It goes beyond passive consumption by immersing audiences in a brand’s story or values, often through events, activations, or immersive environments Visme. For example, Netflix’s Squid Game Paris activation with green tracksuits or The Witcher’s 360-screen immersive theater Snapbar.

How They Overlap
Both lifestyle and experiential content aim to build deeper connections with audiences. Lifestyle content can be the foundation for experiential campaigns — for instance, a travel influencer might share a personal adventure story (lifestyle) and then host a live event or interactive tour (experiential) to bring it to life.

Why They Matter
Lifestyle content resonates because it’s relatable and authentic, helping brands connect on personal values and interests creatuuls.com+1.

Experiential content drives engagement and memorability, with data showing that physical activations generate higher brand favorability than digital ads Snapbar+1.

Together, they can create lifestyle + experiential strategies where brands offer both the personal story and the interactive experience, turning followers into participants.

Examples
Lifestyle: A fitness influencer sharing workout routines and healthy eating tips.

Experiential: Hosting a live fitness challenge at a branded event.

Hybrid: A travel brand launching a pop-up hotel with immersive tours and behind-the-scenes lifestyle content.

Key Takeaways
Use lifestyle content to build authenticity and community.

Use experiential content to create memorable, shareable moments.

Combine both to offer audiences both inspiration and participation, maximizing engagement and brand loyalty.

[for-q-clinton]

You can bring the DEI into the boardroom, but you can’t take the DEI out of the person.

[HYPOCRACY]

Rana was her sex slave as well.

[TexasGator]

“Why would ANY company hire someone that obese? “

A website that reviews restaurants.

[CFW]

I would be embarrassed if I went out in public looking like that. Now that picture of her is plastered everywhere forever and eternity.