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Posted on 05/14/2026 6:52:34 AM PDT by lasereye
Japan’s Honda (HMC) posted its first-ever loss in its nearly 80-year history, following a strategy shift from EVs, which cost it dearly. But a refocused plan to lean into hybrids and upbeat guidance for the year ahead have investors bullish.
Honda said total EV-related losses for the fiscal year ended March 2026 came in 1.579 trillion yen ($10 billion), leading to an operating profit loss of 414.3 billion yen ($2.625 billion).
“Although the automobile business faced a harsh business environment - including higher tariff burdens and lower unit sales due to factors such as semiconductor supply shortages — we implemented company-wide cost reductions as one team, and excluding EV-related losses, we were profitable,” the company said in its presentation.
Good news came with Honda’s guidance, however. Though EV-related losses in upcoming March 2027 FY will be 500 billion yen ($3.168 billion), the company still sees operating profit at 500 billion yen. This topped Bloomberg consensus estimates of 212.4 billion yen ($1.35 billion), sending Honda’s ADR shares listed in New York up over 2%.
In order to better serve North America and its top market the US, Honda said it plans to roll out 15 new hybrid models by March 2030, primarily in North America, dropping planned EVs and toward mixed powertrain vehicles.
Honda also said on Thursday that it would drop plans to build out an EV battery supply chain in Canada.
Currently Honda has 5 vehicles in its US lineup that offer hybrid powertrains, however these are of the mild hybrid variety, not plug-ins, which offer more range and efficiency. Honda’s lone EV is the Prologue, which is essentially a re-badged Chevrolet Blazer EV, which has sold at deep discounts at dealerships and will end production in December of this year.
(Excerpt) Read more at finance.yahoo.com ...
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The lesson is, don’t listen to American politicians.
Surprising that an all-EV plan wouldn’t be successful. Hm.
The Auto Industry build cars and had no clue EVs were a disaster and wasted billions plus all the resources
The American auto manufacturers did not build electric vehicles. They tried to electrify existing vehicles and failed.
or the Auto Industry thought taxpayers everywhere would be ORDERED by governments to buy the crap
That’s where they thought it was headed. But if things truly got to that point, there wouldn’t be much of a government left to enforce it.
The Auto Industry build cars and had no clue EVs were a disaster”
To be fair it was obvious the rats were going to regulate ICE vehicles off the roads and were well on their way to doing it, then Trump won.
Toyota saw this coming a mile away.
hardly anyone wants EV’s.
Hybrids are acceptable to most people, but EVs are not.
“taxpayers everywhere would be ORDERED by governments to buy the crap”
It wouldn’t be the first time.
Mandatory health insurance and all but forced experimental injections come to mind.
And bring back gas powered lawn mowers while you are at it, Honda!
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Hybrids are cost effective for high mileage driving in stop-and-go traffic. Otherwise, they are not.
All electric is a loser unless you’re Tesla. Ask Jaguar how that strategy is working out for them. The push all along should have been for hybrids. They are the real deal.
Honda actually went in the opposite direction of hybrid king Toyota. They had an all EV by 2040 plan. Better late than never in going to a no EV by 2040 plan until EV solves the range issue and charging infrastructure issues. Toyota and Honda will be on the same page in adopting Toyota’s winning policy of taking big chunks of the growing hybrid market that has overtaken EV sales.
Proving once again, never let a CEO run a company because a CEO stops doing what they did to become a CEO once they become a CEO. Makes sense, why rock the boat when you are up in the crowd nest. Go along with all the other peers for 2 to 3 years, cash out and go to the next sucker company before the place crashes.
The auto CEOs are part of the “leaders” of business and the world, although no one knows what “leader” means. It’s just a self proclaimed attribute use to pummel the rest of the human population.now the facts, every single major car company in the world, except Toyota, decided to go all electric by or before 2040 and everyone has pulled back. Did ANYONE get fired??? NO! No shame no embarrassment, no accountability, yet they are “leaders”. What a joke.
These Corporations (and there are legion) should quit drinking the “Kool Aid”. They have no part in the Utopian Dream.
Yup. Tesla builds cars from the ground up as electrics and thats why they work. Bastardizing a gas car is always going to make an inferior product.
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