Posted on 01/31/2025 7:51:33 PM PST by george76
MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET...
MSNBC’s primetime lineup finished with its smallest January audience ever among the advertiser-coveted demographic of adults aged 25-54.
The news-heavy month featured an alleged terrorist ramming a truck through New Year's revelers in New Orleans, shocking video of a Tesla Cybertruck exploding in front of Trump International Hotel Las Vegas, President Biden pardoning members of his family and political allies on his way out the door, President Trump’s inauguration, the fragile ceasefire between Hamas and Israel and other significant headlines as the Trump administration began with a flurry of executive orders.
Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings. By comparison, Fox News Channel averaged 353,000 demo viewers during primetime and ratings-challenged CNN even managed an average of 118,000 demo viewers to almost double MSNBC.
...
Advertisers seek the 25-54 demo because media consumers in that age range generally have money to spend and are not necessarily locked into brand loyalties. Younger demos have less discretionary money to spend, and older demos are more established in their consumerism habits
...
MSNBC averaged only 45,000 total day demo viewers, compared to 253,000 for Fox News and 80,000 for CNN. MSNBC finished behind 26 different cable options in the category.
When it comes to individual programs, 14 different Fox News programs beat MSNBC’s "The Rachel Maddow Show" among demo viewers.
(Excerpt) Read more at foxnews.com ...
It’s leaving one of those pesky rings in the toilet bowl on it way down the drain.
And away we go.
“MSNBC averaged only 45,000 total day demo viewers”
that’s less than 1,000/state ... basically, NO ONE who matters is watching MSNBC during the day ...
Is she in line for a Grammy Award?
Ah, yes. I remember El Rush-Bo and his ban on any audio clips from MSLSD. Rush correctly pointed out that even just 5-10 seconds of a MSLSD cut on the EIB network would increase their audience exponentially.
Close-ups of people chewing food on Youtube gets more viewers than 63k. People must switch the channel from MSNBC to a Kars for Kids commercial.
Nobody wants to watch Rachel Maddow being continually pissed off about Trump?
Two or three levels up in the corporate hierarchy,
MSNBC is owned by Comcast.
Guess at MSDNC you get paid 40 million for not watching.
I know this is the spring Freepathon, but can enough of us scrape together the $28 to buy MSNBC?
Poor MSNBC.
Chuckle.
“Rachel Maddow broke down in tears again”
25 million a year salary just doesn’t get you much these days at MSNBC.
The powers that be that thought reducing that pile of leftist crap salary from 30 to 25 million per year was some kind of win should be the next one out the door.
No one is watching television.
Waste of money for Musk to purchase this station or any other. They are all dying
No one is listening to broadcast radio. They are dying too
Streaming and podcasts and choice is king!
And Fox News isn’t much better. Take last night 1-31-2025. From Waters, Hannity, and Gutfeld for four hours and more, nothing but the plane wreck. Come on!
Are advertisers stupid enough to pay big bucks to reach for 45K viewers?
Where's all the $$ coming from?
Ha ha.
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