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Apple Wants to Keep Diversity Programs Disavowed by Other US Firms
NewsMax ^ | 12 January 2025 | AFP

Posted on 01/12/2025 7:08:52 AM PST by ProgressingAmerica

Apple's board of directors has recommended shareholders vote against a proposal to end the company's diversity, equity and inclusion (DEI) programs, going against the grain of decisions by other large US corporates.

The National Center for Public Policy Research, a conservative think tank, proposed Apple shareholders consider ending the firm's DEI program to prevent lawsuits following a 2023 Supreme Court's ruling against affirmative action in universities.

But the Apple board has recommended voting against the proposal when it meets late this month.

"The proposal is unnecessary as Apple already has a well-established compliance program," said the board, which includes Tim Cook, the California-based company's boss.

"The proposal also inappropriately attempts to restrict Apple's ability to manage its own ordinary business operations, people and teams, and business strategies," it said, accusing the think-tank of trying to "micromanage" the company.

The board said the iPhone maker "is an equal opportunity employer and does not discriminate in recruiting, hiring, training, or promoting on any basis protected by law".

The proposal will be put to a shareholder vote at Apple's annual general meeting on February 25.

(Excerpt) Read more at newsmax.com ...


TOPICS: Business/Economy; Philosophy
KEYWORDS: apple; dei; progressivism; woke
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The problem is, only companies who are in any danger of receiving a backlash over woke policies need to take down DEI.

Apple is in no danger of Go Woke, Go Broke. Apple has a cult-like following, even with those customers among its customer base who are the most ardently opposed to their political position.

1 posted on 01/12/2025 7:08:52 AM PST by ProgressingAmerica
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To: ProgressingAmerica

I think my next smart phone is going to be Chinese. Screw Apple.


2 posted on 01/12/2025 7:09:39 AM PST by wildcard_redneck
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To: ProgressingAmerica

I thought Apple was a Chinese company with a California mailing address.


3 posted on 01/12/2025 7:16:38 AM PST by Bernard (Issue an annual budget. And Issue a federal government balance sheet. Let's see what we got.)
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To: ProgressingAmerica

Most of the time I just ignore proxy statements and board elections. Since I have some Apple stock, I’ll have to vote on this. (Don’t point fingers are me, it’s returned 23% per year since I bought it)


4 posted on 01/12/2025 7:18:06 AM PST by KarlInOhio (Now unburdened by the Biden/Harris administration that has been.)
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To: ProgressingAmerica

There are a number of people on Apple’s BOD who are actually worthless and there ONLY to promote an agenda.


5 posted on 01/12/2025 7:19:27 AM PST by House Atreides (I’m now ULTRA-MAGA-PRO-MAX)
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To: ProgressingAmerica

Even though their Iphones are now considered pretty much premium priced second tier phones.


6 posted on 01/12/2025 7:20:29 AM PST by Jonty30 (Liberals are a fulfillment of II Tim3:5. We are instructed to have nothing to do with those people. )
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To: House Atreides

how did they get on the BOD?


7 posted on 01/12/2025 7:24:22 AM PST by bankwalker (Repeal the 19th ...)
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To: ProgressingAmerica

Bud Light had an almost cult like following too...


8 posted on 01/12/2025 7:29:16 AM PST by GOPJ (AMERICA FOR AMERICANS if anyone wants to live in an overpopulated hellhole they can MOVE there..)
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To: ProgressingAmerica

As I watch Dante’s Inferno unfold in California I am honestly concerned about public mass formation psychosis exhibited by people who have completely lost their minds and are unable to logically deal with reality. For example, they are more concerned about a Delta Smelt than their survivability.


9 posted on 01/12/2025 7:38:44 AM PST by iontheball
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To: ProgressingAmerica; ShadowAce
> Apple has a cult-like following, even with those customers among its customer base who are the most ardently opposed to their political position.

Your comment is a decade or more obsolete. Apple's old "cult" status (which was undeniable while Jobs was alive) developed into widespread market acceptance with the success of the iPhone.

Microsoft is just as adamant about their pro-LGBTQ position, but you don't hear about Windows being a "cult" because it's got a larger market share.

If there's a cult these days, it's the Linux Desktop faction. Those folks are maniacal. :-) Full disclosure: The Linux desktop environment is my personal favorite these days. But I'm not a partisan, I work in Linux, Windows, and MacOS interchangeably all day, it's no big deal. I just find Linux more functional for most of the things I have to do. The others are fine for what they do. (Ping to ShadowAce re: the Linux Desktop comment.)

Anyway, the "Apple is a cult" meme is ancient and obsolete; it no longer applies.

10 posted on 01/12/2025 7:40:19 AM PST by dayglored (This is the day which the LORD hath made; we will rejoice and be glad in it. Psalms 118:24)
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To: ProgressingAmerica

I understand that cult statement. I have 3 brothers that insist that Apple is the only way to go! They won’t even consider other companies or products.


11 posted on 01/12/2025 7:53:16 AM PST by Trumpette1954 (Live laugh love!cper)
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To: ProgressingAmerica

Paging Robbie Starbuck!

Please pick up the rainbow courtesy telephone!


12 posted on 01/12/2025 7:55:47 AM PST by Uncle Miltie (As we know, guilt or innocence is determined by relative light reflectivity.)
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To: Bernard

If you operate in China you sold yourselves to the CCP. Jobs did this years ago.


13 posted on 01/12/2025 8:10:47 AM PST by bobbo666
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To: ProgressingAmerica
Apple's board of directors has recommended shareholders vote against a proposal to end the company's diversity, equity and inclusion (DEI) programs...

Are we witnessing the beginning of a new death spiral for apple? Or is there enough leftist consumer support to keep its board employed?

14 posted on 01/12/2025 9:00:27 AM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: ProgressingAmerica
Apple is in no danger of Go Woke, Go Broke. Apple has a cult-like following, even with those customers among its customer base who are the most ardently opposed to their political position.

True. Conservatives are more likely to use android phones.

Every progressive is using an iPhone. It's unheard of them not to use anything else.

Even though androids are much better than phones now. They have enhanced zoom capability while you can't do that with iPhones.

That's just one feature I'm talking about.

15 posted on 01/12/2025 9:05:07 AM PST by MinorityRepublican
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To: wildcard_redneck

I think my next smart phone is going to be Chinese. Screw Apple.


That’s the Spirit! Send all your data, contacts, addresses, and passwords to the CCP. Brilliant!


16 posted on 01/12/2025 9:17:17 AM PST by PIF (They came for me and mine ... now its your turn)
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To: KarlInOhio

Ditto


17 posted on 01/12/2025 9:18:13 AM PST by PIF (They came for me and mine ... now its your turn)
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To: MinorityRepublican

Conservatives are more likely to use android phones, because they love sending all their data to Google in exchange for tailored ads.

Not.


18 posted on 01/12/2025 9:20:56 AM PST by PIF (They came for me and mine ... now its your turn)
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To: PIF
Conservatives are more likely to use android phones, because they love sending all their data to Google in exchange for tailored ads.

True. Google is evil.

That said, being a member of Apple is like joining a cult.

If you're a Leftist, you must have an iPhone.

Just my observation.

19 posted on 01/12/2025 9:24:46 AM PST by MinorityRepublican
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To: ProgressingAmerica
Apple's board of directors has recommended shareholders vote against a proposal to end the company's diversity, equity and inclusion (DEI) programs

Of course they did, how do you think they got on the board in the first place.

20 posted on 01/12/2025 9:31:25 AM PST by usurper (AI was born with a birth defect.)
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