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Anheuser-Busch Executive Alissa Heinerscheid May or May Not Still Work There
Distractify ^ | 08 04 2023 | Joseph Allen

Posted on 08/18/2023 8:05:37 AM PDT by yesthatjallen

Months ago, Anheuser-Busch decided to send some beer to Dylan Mulvaney, an openly trans influencer on TikTok. Now, Anheuser-Busch is several months into a genuine boycott from conservatives who protested the move as some sort of attempt to make Anheuser-Busch woke.

Whether you have a problem with corporations going woke or not, though, there are many conservatives who have taken real issues with the company, and it has led to serious financial ramifications for Anheuser-Busch. It's also led some on the right to target specific people within Anheuser-Busch, including Alissa Heinerscheid, the marketing vice president who was reportedly responsible for sending the beer to Dylan.

Where is Alissa Heinderscheid now?

Understandably given the fact that she is now in the spotlight, it's fairly hard to know for certain where Alissa is now. While some on the right have reported that Alissa was fired by the company, Anheuser-Busch denied those reports.

“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence," an anonymous source told The Daily Caller.

The reports also suggested that Daniel Blake, Alissa's superior at Anheuser-Busch, was also fired. The source said that Daniel "was actually awesome" but got caught up in the crossfire over the controversy.

SNIP


TOPICS: News/Current Events
KEYWORDS: alissaheinerscheid; anheuserbusch; budlight
Blast from the Past:

Bud Light’s new leader Alissa Heinerscheid on how she’ll approach the job: The VP of marketing is one of Ad Age’s 2022 40 Under 40 honorees

Alissa Gordon Heinerscheid, Vice President of Marketing, Bud Light Blue, Anheuser-Busch

1 posted on 08/18/2023 8:05:37 AM PDT by yesthatjallen
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To: yesthatjallen

If they’ve sacked her, they can’t publicly ADMIT it! Think of the ESG consequences!


2 posted on 08/18/2023 8:08:27 AM PDT by FrankRizzo890
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To: yesthatjallen

Gotta keep her around to save face. Otherwise it’s lawsuit city.
Good thing she was not a government exec in Maui.


3 posted on 08/18/2023 8:09:11 AM PDT by DIRTYSECRET (e allowed )
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To: FrankRizzo890

If they’ve sacked her, they can stop stocking hay and oats in the breakroom.


4 posted on 08/18/2023 8:12:26 AM PDT by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell>)
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To: yesthatjallen

If you speak up at corporate meeting and express a contrary opinion, even if you are proved to be right, soon you will be gone. A phony woke consensus in these big companies is now more important than sound business decisions made made intelligent, insightful individuals especially if they are white men. Going woke is a cancer within American corporations.


5 posted on 08/18/2023 8:17:51 AM PDT by allendale
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To: FrankRizzo890
Fire her?

Nothing she did was without approval all the way up the chain. She wasn't some "rogue operator".

She was hired to do exactly what she did.

6 posted on 08/18/2023 8:36:43 AM PDT by T.B. Yoits
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To: yesthatjallen

“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us.”


InBev/AB has 10s of billions of dollars and they’re afraid of a lawsuit from the one who caused the loss? That doesn’t make sense. They don’t want to fire her because doing so means admitting that she and they screwed up. And then there’d be the backlash form the alphabet people, though I doubt that they are a big part of their customer base.


7 posted on 08/18/2023 8:39:02 AM PDT by hanamizu
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To: allendale

Spot on comment.

An insidious undercurrent of political correctness permeates almost all large organizations.


8 posted on 08/18/2023 8:46:40 AM PDT by Starboard
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To: yesthatjallen
Listen to Ms Heinerscheid's own words focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

9 posted on 08/18/2023 8:52:13 AM PDT by DoodleBob (Gravity’s waiting period is about 9.8 m/s²)
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To: yesthatjallen
"...if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us."

OK, how about:
* RIFFed
* Right-sized
* Let go
* Downsized
* Laid off
* Career alternative enhancement
* Career change opportunity
* Career transition
* Indefinite idling
* Involuntary separated
* Lateralized

Nobody was concerned about lawsuits when I got caught in massive layoffs.

10 posted on 08/18/2023 8:54:18 AM PDT by ProtectOurFreedom (We are proles, they are nobility.)
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To: FrankRizzo890
“May or may not”!

Sounds like a line in a Monty Python skit. The whole country is becoming a joke.

11 posted on 08/18/2023 9:02:08 AM PDT by sjmjax
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To: T.B. Yoits

Correct. In most organizations there are layers of management that keep a watchful eye out for anyone doing anything that is out of line with top management’s policies and overall direction. There is no way she would be allowed to pursue her own agenda or do things that are contrary to corporate objectives, lest the company experience an impact to profits and/or damage to the corporate brand and image.

Her actions had to be approved by those above, if not outright encouraged.


12 posted on 08/18/2023 9:03:47 AM PDT by Starboard
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To: yesthatjallen

“Anheuser-Busch Executive Alissa Heinerscheid May or May Not Still Work There” which means she most certainly still works there.


13 posted on 08/18/2023 9:09:15 AM PDT by jmaroneps37 (Freedom is never free. It must be won rewon and jealously guarded.)
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To: Sicon

lol.


14 posted on 08/18/2023 9:11:09 AM PDT by MeneMeneTekelUpharsin (Freedom is the freedom to discipline yourself so others don't have to do it for you.)
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To: DIRTYSECRET

Saving face isn’t a concern - there’s plenty to go around on that one.


15 posted on 08/18/2023 9:43:11 AM PDT by Rural_Michigan
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To: yesthatjallen

Work? What she did was work?


16 posted on 08/18/2023 10:37:19 AM PDT by DPMD (ua)
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To: yesthatjallen

“was actually awesome”

Awesome my az, he is the one responsible for hiring her.


17 posted on 08/18/2023 11:16:41 AM PDT by traderrob6
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To: yesthatjallen

She almost single handedly cost AB millions, drove sales of their #1 product off a cliff and gave their competitors new market opportunities. Stockholders should have demanded her head and and fired the people who hired her and approved this idiotic market ploy. The woman should be a corporate Typhoid Mary and lucky if she could get a job at the local post office.

The 17th century French writer La Rochefoucauld, wrote “No persons are more frequently wrong, than those who will not admit they are wrong.”


18 posted on 08/18/2023 11:36:38 AM PDT by The Great RJ ( )
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