Posted on 08/18/2023 8:05:37 AM PDT by yesthatjallen
Months ago, Anheuser-Busch decided to send some beer to Dylan Mulvaney, an openly trans influencer on TikTok. Now, Anheuser-Busch is several months into a genuine boycott from conservatives who protested the move as some sort of attempt to make Anheuser-Busch woke.
Whether you have a problem with corporations going woke or not, though, there are many conservatives who have taken real issues with the company, and it has led to serious financial ramifications for Anheuser-Busch. It's also led some on the right to target specific people within Anheuser-Busch, including Alissa Heinerscheid, the marketing vice president who was reportedly responsible for sending the beer to Dylan.
Where is Alissa Heinderscheid now?
Understandably given the fact that she is now in the spotlight, it's fairly hard to know for certain where Alissa is now. While some on the right have reported that Alissa was fired by the company, Anheuser-Busch denied those reports.
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence," an anonymous source told The Daily Caller.
The reports also suggested that Daniel Blake, Alissa's superior at Anheuser-Busch, was also fired. The source said that Daniel "was actually awesome" but got caught up in the crossfire over the controversy.
SNIP
Alissa Gordon Heinerscheid, Vice President of Marketing, Bud Light Blue, Anheuser-Busch
If they’ve sacked her, they can’t publicly ADMIT it! Think of the ESG consequences!
Gotta keep her around to save face. Otherwise it’s lawsuit city.
Good thing she was not a government exec in Maui.
If they’ve sacked her, they can stop stocking hay and oats in the breakroom.
If you speak up at corporate meeting and express a contrary opinion, even if you are proved to be right, soon you will be gone. A phony woke consensus in these big companies is now more important than sound business decisions made made intelligent, insightful individuals especially if they are white men. Going woke is a cancer within American corporations.
Nothing she did was without approval all the way up the chain. She wasn't some "rogue operator".
She was hired to do exactly what she did.
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us.”
Spot on comment.
An insidious undercurrent of political correctness permeates almost all large organizations.
25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.
OK, how about:
* RIFFed
* Right-sized
* Let go
* Downsized
* Laid off
* Career alternative enhancement
* Career change opportunity
* Career transition
* Indefinite idling
* Involuntary separated
* Lateralized
Nobody was concerned about lawsuits when I got caught in massive layoffs.
Sounds like a line in a Monty Python skit. The whole country is becoming a joke.
Correct. In most organizations there are layers of management that keep a watchful eye out for anyone doing anything that is out of line with top management’s policies and overall direction. There is no way she would be allowed to pursue her own agenda or do things that are contrary to corporate objectives, lest the company experience an impact to profits and/or damage to the corporate brand and image.
Her actions had to be approved by those above, if not outright encouraged.
“Anheuser-Busch Executive Alissa Heinerscheid May or May Not Still Work There” which means she most certainly still works there.
lol.
Saving face isn’t a concern - there’s plenty to go around on that one.
Work? What she did was work?
“was actually awesome”
Awesome my az, he is the one responsible for hiring her.
She almost single handedly cost AB millions, drove sales of their #1 product off a cliff and gave their competitors new market opportunities. Stockholders should have demanded her head and and fired the people who hired her and approved this idiotic market ploy. The woman should be a corporate Typhoid Mary and lucky if she could get a job at the local post office.
The 17th century French writer La Rochefoucauld, wrote “No persons are more frequently wrong, than those who will not admit they are wrong.”
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