Posted on 07/10/2023 9:33:05 PM PDT by DoodleBob
For the past decade, Disney has been the Teflon movie studio, remarkably adept at withstanding the tectonic changes impacting the film industry, and well fortified by its arsenal of key properties such as Marvel, Lucasfilm and Pixar.
But this year, the long-reigning titan of the box office has shown cracks as four of its biggest releases from those brands and others have struggled in theaters. There was the dispiriting release of “Ant-Man and the Wasp: Quantumania,” a rare Marvel movie to likely lose tens of millions in its theatrical run; “The Little Mermaid,” a remake of the 1989 animated classic that fell drastically short of expectations; “Elemental,” an original story that tried and failed to recapture Pixar’s magic; and most recently “Indiana Jones and the Dial of Destiny,” a nearly $300 million investment in one of cinemas’ most venerable franchises, which no longer appears to have the same hold on today’s audiences. On paper, these films seemed like they had all of the makings of huge hits, but somehow the Disney sparkle was lacking this time, in terms of filling movie theater seats.
…
There are other issues bedeviling the Magic Kingdom these days. …Disney’s movies each require production budgets of at least $200 million — plus marketing costs of roughly $100 million. …In the past, those budgets were justified with movies that crossed $1 billion worldwide with ease. Those price tags are riskier in today’s box office landscape, with China’s dollars no longer a guarantee due to tensions with the West and changing tastes. Russia, another major market, is entirely cut off from Hollywood movies after its invasion of Ukraine. As a result, the international box office has diminished to a shadow of its former self, and that has major consequences for Disney’s profitability.
(Excerpt) Read more at variety.com ...
The little mermaid has made $542 million from its theatrical run so far
https://www.boxofficemojo.com/release/rl1913750273/
On a budget of $250 million.
So it has broken even before it goes to streaming
No it hasn’t
It cost 250 to produce and another 200-300 marketing
The studio gets about 60% od ticket sales
The movie has not been profitable
And Disney was never very popular in world’s largest movie market, India, which is now the most populous country on earth. Bollywood is cranking out movies like crazy.
I think I read it has to male 750 M to break even.
Break-even for Mermaid is estimated at 600+ million. It might make that, but it won’t bring in the kind of profit one invests $250 million in production and 100+ million in ads and support to get.
Top Gun was a huge hit. Tom Cruise stayed with a proven formula.
I’ll take a Shah Ru Khan movie anyway of the week over Hollywood.
You can push people just so far. At some point they simply
signify ENOUGH!
Disney thought it could get away with anything. Guess what?
Wrong. People are sick of the games.
Either you want to be a wholesome middle class serving company, or
you don’t.
Disney don’t.
I can see why it hasn’t.
Good for him.
Read the entire article and not a single mention of the elephant in the room.
Disney has gone woke, and people are tired of it.
Yep
I enjoyed Iron Man. Haven't seen any of the recent Disney movies.
Correct!
Amen!
CEO Bob Iger and Kathleen Kennedy still have their jobs.... Why?
That’s gross sales. The article I looked up said the producers get 55%, or about $300 million. That’s a big difference from $542 million.
Thanks…
25 years ago Rush ( Rest in Piece) warned us about Disney and it’s Pedophilia ties. I would never take my kids there then and now here we are. Rush was right as always. God, i miss him.
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