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AB Bev doesn’t get it….
None | 5/18/23 | Me

Posted on 05/18/2023 7:34:02 PM PDT by CarmichaelPatriot

I just saw a Bud Light commercial that I’d never seen before. A young woman in a bar bellies up to the bar for 5 Bud Lights, which she picks up free hand and begins to carry across a crowded room. At on point she encounters a slightly older man carry 4 beers, but on a tray. She finally makes it to her table, which is all women.

The frat days are over. Bud Light, in their own world, is the beer of chicks and chicks with dicks.


TOPICS: Culture/Society
KEYWORDS: budlight; wokeism
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They are just tone deaf.
1 posted on 05/18/2023 7:34:02 PM PDT by CarmichaelPatriot
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To: CarmichaelPatriot

Typical Woke defiance.


2 posted on 05/18/2023 7:40:05 PM PDT by Gene Eric (Don't be a statist!)
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To: CarmichaelPatriot

Anyone who wants it is welcome to it. I have never drunk one and there’s no point in changing now.

I saw a Budweiser commercial a week or two ago that was one they should have been using all along, or something they might have made 40 years ago — red-blooded American farmers enjoying a Bud, some folks raising the stars and stripes somewhere on the fruited plains, hands over their hearts. In light of where AB went with Bud Light, the commercial felt completely inauthentic and patronizing.


3 posted on 05/18/2023 7:46:01 PM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog. )
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To: CarmichaelPatriot

> They are just tone deaf.

Nah, they believe that they are morally superior and must guide the savages to a brighter tomorrow whether they want it or not.


4 posted on 05/18/2023 7:46:28 PM PDT by glorgau
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To: CarmichaelPatriot

When this issue came about, there was discussion about that commercial, I’m pretty sure they said that was one of their superbowl commercials. But, it definitely reflected the direction their woke advertising VP was taking the company.


5 posted on 05/18/2023 7:49:05 PM PDT by Yogafist (Voting rino is voting for the managed decline of America.)
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To: CarmichaelPatriot

Haven’t you gotten the word? Men suck, women are better at everything. That’s why so many dudes are trying to be chicks.


6 posted on 05/18/2023 7:50:27 PM PDT by vpintheak (Live free, or die!)
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To: CarmichaelPatriot
Yah. Sure. Women are going to give up their White Claw and Stella for a healthy belt of that awesome Bud Light.

Anheuser-Busch simply needs to fire its entire elite-college-bozo marketing department, retire Bud Light for five years or however long it takes to safely bring it back with a big fanfare, but continue brewing it with a new name and a new can, bottle, and sane marketing strategy.

And, most importantly, Stay out of politics, you idiots. You brew beer. Stay in your freaking lane!

7 posted on 05/18/2023 7:51:21 PM PDT by JennysCool ("It's easier to fool people than to convince them that they have been fooled." - Mark Twain)
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To: CarmichaelPatriot

That commercials been out since Jan I think...

https://www.youtube.com/watch?v=-ZU3yx2672g


8 posted on 05/18/2023 7:54:53 PM PDT by HamiltonJay
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To: Southside_Chicago_Republican

*** In light of where AB went with Bud Light, the commercial felt completely inauthentic and patronizing.***

That one was the response to the Dylan Mulvaney screw up. It WAS completely inauthentic and patronizing. You’re spot on with your assessment.


9 posted on 05/18/2023 8:06:08 PM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: Southside_Chicago_Republican

It’s owned by a Belgian conglomerate.Budweiser is so so average beer. They look at their demographics and advertise to maximize their power to allure people to try their average beer.
Don’t buy any advertisement, no matter, how heartwarming it is. For being so woke fully obnoxious they need to be financially destroyed.
Professionals in practices like medicine, pilots, engineers , and many others know that it takes just one mistake to kill many people and are very careful. These advertisers were not careful. Penalty: destruction of company.
Try other non woke swill...kill InBev business. All of it.


10 posted on 05/18/2023 8:07:17 PM PDT by Getready (Wisdom is more valuable than gold and harder to find.)
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To: CarmichaelPatriot

No they’re not tone deaf. And yes, they do get it. They are under the thrall of the beast power. If major corporation don’t toe the line those in charge will lose their power and their fortunes.


11 posted on 05/18/2023 8:08:48 PM PDT by DouglasKC
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To: CarmichaelPatriot

Inbev is a euro owner of AB wtf do euros know about American beer.


12 posted on 05/18/2023 8:20:57 PM PDT by markman46 (engage brain before using keyboard!!!)
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To: Getready

What you call average beer was/is the #1 selling beer by quite a margin. I’d sooner drink Clydesdale piss but theme’s the facts - lotsa folks buy crappy beer.


13 posted on 05/18/2023 8:23:29 PM PDT by bigbob (Q)
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To: HamiltonJay
Clearly, this new direction was in Ms Heinerscheid's own head via her words when she focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach. .

14 posted on 05/18/2023 8:34:02 PM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
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To: CarmichaelPatriot

It’s now owned by German Euroweenies. Scientific American the same fate.


15 posted on 05/18/2023 8:37:45 PM PDT by DaxtonBrown (away.)
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To: Getready

I agree. They seek to profit from advancing causes that are socially-corrosive and spiritually-deadly. Make them pay and make it hurt.


16 posted on 05/18/2023 8:38:08 PM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog. )
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To: glorgau

At dinner tonight, saw the bar tender pour pitcher after pitcher of Bud Light, then move down the bar, and dump it in the sink. Went on for about 10 minutes.


17 posted on 05/18/2023 8:40:47 PM PDT by healy61 (.)
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To: markman46

Bud, bud lite, Miller lite etc. suck and it would be horrible to consider them representatives of American beer even if they sell the most by volumes.

InBeV sells bad beer the world over - we once (8 years ago) tried to gain a contract for data analytics for them (failed). Their mantra is cheap and volumes. They try to cut everything and go for massive volumes of scale. A Bud, a Stella Artois, whatever all taste the same and most probably are nearly exactly the same except for the label. Volumes of scale.

Belgians make great beer like Orval, Duvel etc - but these are privately owned and not by InBev.

Americans make great beer like Heady Topper beer, but these are privately owned.

Support the private brewers - they make good beer and they don’t waste money on woke or indeed anything political - left or right - just focus on what they do.


18 posted on 05/18/2023 10:12:08 PM PDT by Cronos
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To: CarmichaelPatriot

“AB Bev doesn’t get it….”


And apparently aren’t getting beer-drinkers money either.


19 posted on 05/18/2023 10:15:17 PM PDT by CFW (old and retired)
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To: CarmichaelPatriot

Their world view is so incredibly narrow. What would go over great
would be beer for grandmothers, shsowing four women in their sixties and seventies out at a restaurnat for unch drinking their beer as stheir beverage.


20 posted on 05/18/2023 10:42:25 PM PDT by Seeing More Clearly Now
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