Iconic American clothing company wants to follow Bud Light, build out 'gender-fluid' line

wnd.com ^ | 5/11/2023 2122 hrs edt | Warner Todd Houston

[rktman]

While Americans are focusing on Bud Light and its uber-woke transgender marketing stunt, it should be remembered that nearly every major U.S. brand promulgates the LGBT agenda.

To highlight that fact, the CEO of Levi's recently affirmed that his company is proud to push radical gender politics and is even expanding its "gender-fluid" line of clothing despite the backlash against Bud Light.

Levi Strauss & Co. CEO Chip Bergh spoke at an Axios event in San Francisco on Wednesday where he was asked about the boycott against Bud for teaming with transgender TikTok star Dylan Mulvaney.

"How do you market products in a world where ... people are more aware of their gender identities?" the host asked him.

In response, Bergh insisted that there is "definitely consumer appetite" for products aimed at transgender people.

[Myrddin]

I wore Levi's growing up. About 25 years ago, the quality went to crap. The inseams disintegrated along the seam line. I switched to Wrangler and Lee products. Good quality. No disintegration like Levi's. Let them sink their ship. The product is crap.

[minnesota_bound]

L.L. Bean make nice fitting jeans.

[MrChips]

I dunno. Will people really stop wearing Levi’s jeans? It’s easy to boycott an inferior beer when there are so many other choices, but doing the same to Levi jeans?!?!?

[Rummyfan]

In response, Bergh insisted that there is "definitely consumer appetite" for products aimed at transgender people.

LOL! Really?! Show us the market research on that please.

[RinaseaofDs]

Lots of jeans choices too. I think the fashion world thinks they have more latitude in this whole LGBHDTV field.

For example, no way Wrangler does this, and I’d buy Wrangler over Levis any time.

[AF_Blue]

Costco store brand for value. Duluth Trading Ballroom jeans for quality and (ahem) comfort, when they’re on sale. DTC thinks highly of their products.

[DennisR]

Costco jeans are very good and very inexpensive.

[aimhigh]

A gender fluid clothing line already exists . .

[usafa92]

Levi’s has Banana Republic. That’s been gender fluid forever.

[ridesthemiles]

THEY just do NOT fit my body well.

Cannot use them.

[Vaduz]

Amen

[lowbridge]

That’s right. Appeal to the mentally ill 0.05% of the population. Good marketing strategy right there.

[null and void]

LOL! Before I even opened the link , levis was the first thing that popped into my little pea brain.

Iconic? First thing that popped into my little pea brain was the modern American icon, representative of all we have become: Banana Republic...

[napscoordinator]

This is a bit different than pasting a shemale on the can. They still sell normal stuff, but just adding to their inventory. Capitalism at its finest.

[Sirius Lee]

Carhartt better not go all fagsy.

[Rappini]

I switched to Lee’s right after Levi’s went against 2a.

[AlaskaErik]

I’ve never owned a pair of Levis. I always thought they were highly overrated and overpriced.

[cquiggy]

Levi’s will now be made with extra soft zippers.
A spokesperson said they want to insure that none of their new Women customers get their penises caught in a sharp zipper.

[jagusafr]

I’ve been wearing 501 Blues for over 50 years. Suggestion for a brand that’s anywhere near as durable would be appreciated.

[Reily]

Aren’t Levi jeans already unisex?
I thought that was what the 1960s were all about.