Posted on 05/12/2023 7:04:10 AM PDT by rktman
While Americans are focusing on Bud Light and its uber-woke transgender marketing stunt, it should be remembered that nearly every major U.S. brand promulgates the LGBT agenda.
To highlight that fact, the CEO of Levi's recently affirmed that his company is proud to push radical gender politics and is even expanding its "gender-fluid" line of clothing despite the backlash against Bud Light.
Levi Strauss & Co. CEO Chip Bergh spoke at an Axios event in San Francisco on Wednesday where he was asked about the boycott against Bud for teaming with transgender TikTok star Dylan Mulvaney.
"How do you market products in a world where ... people are more aware of their gender identities?" the host asked him.
In response, Bergh insisted that there is "definitely consumer appetite" for products aimed at transgender people.
(Excerpt) Read more at wnd.com ...
Same here. Levis. How to destroy a brand is the book that will come from that crater.
They have been far left for a generation and make nothing in America anymore.
Isn’t Levi totally made in China now?
I went to a job interview at Levi’s San Francisco headquarters way back in 1997 and they were super-woke even then. I took a different job. :)
Levi Strauss has been left wing for decades. They long ago abandoned the blue collar, cowboy and miner image that other jeans makers emphasize. Their going to gender fluid is not surprising; it would be astonishing if they resisted the trend.
Yep, I knew it was Levi’s even before I read the first sentence.
I have boycotted Levis for decades........................
Smart move. Probably not since the 70’s. My leaving them as a product didn’t cause much grief though. 😂👍
Hell, they were working on sterilizing young males 40 years ago with the 501 line. 501s were like a cheap hotel.
My wife, before we were married, worked in a sewing factoryin SE Georgia, that made jeans for Levi’s, Gloria Vanderbilt(Anderson Cooper’s mom), et al, whoever the contract was with for that month..........
The factory closed years ago...................
Levi’s has been the realm of gungrabbers, faggots, and other ne’er-do-wells for decades.
I’ve always worn Levi’s jeans. Ever since I was in elementary school.
No more.
I’ll shift to Lee, Wrangler or Walmart.
I can’t hold overseas manufacturing against them. Unions destroyed the domestic textile industry.
Everything else, they are guilty.
If I want Levi Strauss products then it’s second hand shopping.
They can social peacock with their overpriced rags all day long, I lost interest a couple decades ago.
Like America, it’s only what it was by name.
Levi nearly went broke when they went woke decades ago- I guess they now wanna complete what they started. Haven’t bought Levi’s in decades- wrangler jeans far outlast them anyways as I learned when I switched to them
I remember the “Look for the union label” sing songy TV ads. For the collective right. As my career came to an end and the program I was on as well, the union guys I had to deal with became more and more bitter. If the program ends, nothing the contractor can do. They didn’t see it that way. Anyway....
I quit buying and wearing Levi’s almost 20 years ago.
I haven’t bought levi’s in a coons age. They’re denim is crap.
Check out wrangler too- they make some pretty tough work jeans
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