How Bud Light's Dylan Mulvaney debacle has left Anheuser-Busch paralyzed: Company 'never expected' backlash and is now TRAPPED as it refuses to disavow partnership

https://www.dailymail.co.uk ^ | 13 April 2023 | By KEITH GRIFFITH FOR DAILYMAIL.COM

[11th_VA]

Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney.

Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.

Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns.

'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.'

'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do,' he added...

Behind the scenes Anheuser-Busch, there have been hints of internal turmoil and finger-pointing over fallout from the controversy.

According to sources cited by the Daily Wire, 'no one at a senior level' was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a 'low-level marketing staffer.'

Executives have 'paused' new marketing campaigns so they can implement a more robust vetting process for future projects, according to the report...

[TBP]

Dylan Mulvaney is not a woman, does not represent women, and is not trans either, nor does he represent them. If you believe he is or does, or if you promote this fraud, YOU HATE WOMEN & TRANS PEOPLE.

[digger48]

Daughter managed bottle shop for 3 years here in the cornfields of Flyover

Bud and Bud Lite were the biggest sellers. Miller Lite and Busch are not far behind

FWIW

[Songcraft]

Rumor now has it that they're going to put Dylan's picture on packs of legal marijuana, to see if that works out better.

"Rainy Day Women #12 & 35" (They'll Stone You...)
(song link)

[digger48]

He’s a tiktok “influencer” actor who created a character to market for dollars

The exaggerated expressions, the make up,the beehive hairdos...all part of the act. Hes mocking women and trolling everybody for attention and making big bucks from it

In a year or less, he’ll create an different schtick

[digger48]

4/20 is right around the corner

[voicereason]

That stock price needs to drop another 20-30% or more and stay there.

[Songcraft]

I confess I had to look that one up.

[TBP]

The beehive is supposed to be Audrey Hepburn, from what I’ve heard.

[TBP]

Anybody who employs or promotes Mulvaney hates women.

And trans people.

[windsorknot]

[T.B. Yoits]

In the 1990’s a Coors beer, Zima, was marketed to men but developed a feminine reputation; men started avoiding it. Zima became a joke used for mockery more than consumption.

Good comparison. Enough women won't start drinking Bud Light to offset the number of men who no longer will.

The message is clear; Bud Light is such a crappy beer that the company has a tranny endorse it.

[aquila48]

So where do you think their stock price will be over the next month, 6 months or a year?

[ding_dong_daddy_from_dumas]

Remember the expression “cancel culture?”

[Allegra]

I was at the grocery store after work. There was plenty of Bud in the beer section. Almost as if nobody’s buying it. I even saw a guy grab a case of Coors. You know it’s got to be bad if people are choosing Coors over your brand.

[joshua c]

but this may be different

it is a very public boycott

who’s meeting their buddies at their local bar

and ordering a bud light?

[joshua c]

bud light

now with more estrogen

there’s your new campaign

right there

[digger48]

I wondered about that

Thanx

[joshua c]

LOL snort snort

shrink your johnson

drink bud light

[joshua c]

so far

they have definitely

not owned the decision

[Real Cynic No More]

The answer is: ..... the percentage of gay, lesbian, transvestite, etc., is not nearly so large in the population as the propagandists would have us believe. When they force-feed it to the grassroots of beer drinkers, it means that the Busch crowd - and many other large company executives - don’t really know their customer base like they think they do.