Posted on 04/13/2023 5:20:53 PM PDT by 11th_VA
Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney.
Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.
Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns.
'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.'
'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do,' he added...
Behind the scenes Anheuser-Busch, there have been hints of internal turmoil and finger-pointing over fallout from the controversy.
According to sources cited by the Daily Wire, 'no one at a senior level' was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a 'low-level marketing staffer.'
Executives have 'paused' new marketing campaigns so they can implement a more robust vetting process for future projects, according to the report...
(Excerpt) Read more at dailymail.co.uk ...
I don’t think so. We are getting ready to go through tough economic times. The normies need to push back against these corporate elites. Take a page from Obozo - get in their face and make them feel unsafe.
It’s sh!tty beer. This isn’t the NFL.
Bud stock was up 1.5% today.
Buying the dip!
That’s not chump change. Bonus time will be slim. They may not get that 100 million. Might only be 50-60 million.
It doesn’t matter if they lose their redneck constituency. The Transgenders will make it up. (!snicker!)
That is so right. I always avoid Chinese, never buy Nike, and never donate to the Salvation Army. It is pathetic how few will make such easy changes to buying habits.
Getting a bonus for losing $6.7 billion?
Most non-leftists have the stomach to do that for a sustained amount of time.
I'm surprised anyone would think otherwise given a VAST majority of the country has turtled up the past three years.
Maybe they were offered something by the government or something that made it worth it to damage their business.
They can change their slogan to “the queen of beers”.
Am I really supposed to believe that the marketing executive for Bud Light did not clear this marketing campaign in partnership up the ladder before it was implemented. You really think this woman would OK this thing all on her own without input from her bosses. I don’t think so. She may end up the scapegoat for the whole mess, but she didn’t do it on her own. She had approval from her bosses or it would never have happened.
*don’t have the stomach ...
“no one at a senior level’ was aware of the Mulvaney brand partnership before it launched.”
That’s Bull..! https://www.youtube.com/watch?v=CN29IovXrBU
The Tennessee Legislature has Constitutional rules to follow. The reappointment they have to accept. If the two clowns try to be funny again they can be ejected again.
Schadenfreude requires popcorn. I’ll bring the corn popper if someone else will bring the kernels.
Better not be a hot air popper.
You know, I don't think there are as many as there once was.. Unless you want to drink that Mexican pee...
“...Queer beer. I heard from an insider that they are putting hormones in it to turn y”..ou fem. Could be a rumor but that’s what I am telling everyone. Drink it and your dick shrivels. No lie. I saw a dude on the internet saying it helped him turn into a her.....”
“..Budweiser: The King of Tranny Fluids.
Our swill is guaranteed to shrink your Johnson to female status in the shortest amount of time.”
Alissa Heinerscheid, VP of Marketing is a Harvard Business School graduate."
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“In every disaster throughout American history, there always seems to be a man from Harvard in the middle of it.” Thomas Sowell
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