Maybe they should swap out the Clydesdale for jackasses.
6 B in 6 days...
i bought a case just to shoot it up.
sales should go up a little bit.
If they have a DEI department, then this was approved by the top level.
The insane asylums let their patients out to take over America and the west.
Oh well, I hope the losses continue .
What was that banking slogan, “know your customer?”
This is all on purpose. The globalists own everything. Their Great Reset has blown up in their faces. They are just trying to cause as much chaos as possible now.
How do they make it right? Perhaps the new ad will be Kid Rock kicking this person’s a$$.
“Their ship is sinking and they don’t know?”
Most CEOs don’t even know what products their companies produce. I kid you not. They can tell you the industry they serve, but very little about anything going on. They are not really chief executives, they are more like a figure head. Useless money suckers.
Oh, lookie lookie at what I found on their website:
*** OUR DEI STATEMENT
Our purpose is to create a future with more cheers. To achieve this, our company must be an inclusive and diverse workplace. Here, we all feel we belong whatever our personal characteristics or social identities, such as race, nationality, gender identity, sexual orientation, age, abilities, socioeconomic status, religion and others. Our greatest strength is our people, and we support every individual to excel.
We strive to be an inclusive workplace with equal opportunity. Everyone at AB InBev should feel comfortable, confident and respected to bring their authentic selves to work every day and to grow at the pace of their talent.
We aim to make our company as diverse as the communities we serve. We thrive when our colleagues, including our leadership, reflect the diversity of our consumers and customers, enabling us to create solutions with our brands and services to best meet their needs.
We dream bigger and better when we are together. We promote the diversity of teams and different perspectives that bring innovative ideas to deliver and transform our business.
As owners, we are all responsible for DEI. DEI must be embedded into how we think, behave and operate. Everyone at our company has the responsibility to champion an equitable workplace and root out discrimination of any kind.
To deliver on our firm and unwavering commitment to our purpose and principles an equitable, diverse and inclusive culture is essential. Read more in our Diversity Equity and Inclusion Policy.***
https://www.ab-inbev.com/who-we-are/diversity-equity-inclusion/
Not trying to win an argument - but this is relevant to our conversation.
Say if you, eagleone, got mad enough at some product to NOT buy, there will be miltitudes of others reacting the same. It’s just humans doing what they do.
There wasn’t even a formal boycott called. People were just pissed off.
Typical go woke and go broke
I call BS big time.
There is no way in he*l anything like this could have been moved forward without bigwigs knowing about it.
Now the executives are going to find a lower level staffer to sacrifice to the gods, wipe their hands of the matter, and hope Americans have a short memory.
‘Pedal backwards faster!’
Kinda tough to counteract with this nonsense after some of the interview(s) done by the brand executive.
It is reassuring, in a sense, that the world is so basically incompetent at most levels.
Cool! Now down 6 billion!
Not even New Coke failed that far.
Their stock (BUD) has dropped from 67 to 63. Not much really, will probably recover in a short time.
any “marketing” professional that believed the number of new customers would outnumber those lost that will never buy BL again is brain-dead level incompetent and should be fired. Shareholders should sue them into oblivion..
The idiot chick, Allissa something is to Blame! And whoever HIRED HER !
“””launched without approval from senior executives of parent company”””
It sure looks like Miss Bud Light is about to be tossed under the bus. Hope she doesn’t get too much road rash!!!!
Sell off all the assets, including the clydesdales, and let the US employees go to work for someone else. It could only result in a qualitative improvement in beer, and more rice available for food.
I do not believe the title of the article. I guarantee you the C-suite wanted to be woke and with it, so they eagerly went along with that ridiculousness. I’ll bet they couldn’t hire that newspeak bimbo fast enough. Now the shareholders get their say.