How do they make it right? Perhaps the new ad will be Kid Rock kicking this person’s a$$.
About the only thing AB could possibly do to redeem the brand at this point would be to call this whole thing an April Fool’s prank and have an ad blitz with Spuds McKenzie riding on the back of a Clydesdale stomping a sixpack of the Mulvaney cans while singing a, “real men of genius,” jingle emphasizing the, “real men.”
Kid Rock on a boat in Lake Michigan would just be a start Bud Lite like Nike is dying a slow death.