[DoodleBob]

I won't transcribe the whole thing....but here's the key part...direct them the Harvard and Wharton-educated syntax, starting at

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

[E. Pluribus Unum]

Guilty!

[DoodleBob]

To be clear, these comments aren’t directly about the guy in a dress campaign. But Ms Heinerscheid (who, contrary to internet rumor, is married to a guy and has three children thru surrogacy as she is a cancer survivor) said these words just a few weeks ago.

[BRL]

The great thing about being woke is you can act without actually thinking. How can they even allow a 38 year old to make such decisions. A shallow, self righteous one at that.

[BRL]

OK I finally get it. She is actually a baptist who has been trying to figure out how to make people stop drinking alcohol. Gads, if only she had been around during prohibition, they may have succeeded in getting people to stop.

[RushIsMyTeddyBear]

She needs a feed bag (mask).

Yes; I’m being catty this evening.

Meow. 😾

[lee martell]

Alissa, are you ready for your Close Up?
Most likely, it’s coming soon.

[isthisnickcool]

Some people can be considered very “smart” but at the same time have a screw loose or missing. A guy can like guys, a woman can like women, a guy or gal can want to be the opposite sex. Statistically these things are oddities. The majority of people understand this and just shrug their shoulders. And who cares as long as they stay in their lane? But they won’t stay in their lane. These aberrations, these statistical freak shows get a voice on places like social media and push their crazy on others. They insist the abnormal be normal. This has been working and working very well. They are winning by perception.

[wildcard_redneck]

She is a narcissistic funt who paid 3 women to surrogate her 3 children because she’s too damn lazy and self-centered to do it herself.

[ConservativeInPA]

She sounds like an airhead. I guess there’s no real men left in business. Forty years ago she would be have been crushed as a lightweight.

[DaxtonBrown]

“like having her three kids through surrogacy.”

That’s uber woke.
She’s a man hater.

[Tucker39]

What if the brand is actually in decline because it’s lousy beer? Does she think she’ll get all the pervs to start drinking it just by sucking up to them?

[joshua c]

she spews corporate gobbletygook

[joshua c]

the brand was on decline

so they brought her in to put it out of its misery?

[Larry Lucido]

Apparently she likes “Dylan” because “Dylan” is better looking than her.

[bitt]

“having her three kids through surrogacy” ??????????

she’s a man, maybe?

[Chainmail]

I hesitate to restate the obvious, but women and men think differently. It’s a fact of life.

Women assess situations differently than men do - which isn’t the right way or the wrong way, but differently.

This is one of the more glaring examples: if your mission really was to improve your beer’s market share, you’d look at your past customer base and then examine their buying patterns and then look at ways of expanding that base.

Featuring a mentally Ill weirdo as your spokesmodel is as far away from your target audience as you could possibly get.

This lady, is either intentionally destroying Bud Lite or is crazy stupid. Bud Lite, lousy as it is, was made for large, low-income working men without tastebuds to get drunk inexpensively. Period.

Trannies, maybe on their way to groom little kids or just shoot them, make up too small a group to increase sales.

[Secret Agent Man]

As I have said and caught flak for, women are the reason this crap is promoted. This is just the latest example.

[Secret Agent Man]

She needs to lose her job, strictly for making a horrible financial business decision. Yes the decision is just that bad. And shes a vp so she should know better and have way better judgment by now.

[Nifster]

Oh okay for sure

[Campion]

this brand is in decline, it's been in decline for a really long time

Hey, Alissa, that could be because it's really lousy beer.