State Farm scraps gender identity project after ‘Like a Creepy Neighbor’ campaign brings awareness

Fox News ^ | May 24, 2022 | Brian Flood

[crusty old prospector]

State Farm quickly distanced itself from a program that pushed books about gender fluidity on young children Monday after a new ad campaign slammed the insurance giant as "a creepy neighbor," but Consumers' Research thinks the insurance giant still has to "undo the damage" it caused.

"Yesterday we launched our ad campaign calling out State Farm for donating books aimed at kindergartners on the topics of transgenderism and being non-binary… now they claim that they have ended their partnership with the GenderCool Project," Consumers' Research executive director Will Hild told Fox News Digital, calling the turn of events "an indication of how much power consumers have."

An email from a whistleblower provided to Consumers’ Research, which the organization provided to Fox News Digital, indicated that State Farm urged Florida agents to take action and provide LGBTQ+ books to children through a partnership with the GenderCool program – which describes itself as "helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth who are thriving."

Consumers’ Research, a nonprofit that aims to "increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding," launched the website LikeACreepyNeighbor.com, where information and ways to take action against State Farm were provided. The group also created a 30-second ad, titled "Like a Creepy Neighbor," which mocked the company’s slogan, and began with a narrator declaring that State Farm says it's a good neighbor before asking, "But would a good neighbor target five-year olds for conversation about sexual identity?"

A few hours after Consumers’ Research campaign went live, State Farm emailed employees, announcing they would no longer be participating in the GenderCool program.

[Tolerance Sucks Rocks]

Just don't be too hasty: check the weather first!

[Hambone 1934]

Wonder how many of their customers are perverts?????

[GOPJ]

Thank YOU State Farm...

Companies need to serve all Americans not just the WOKE..

[jpp113]

Companies need to stay out of politics. Period. The sane majority of the public doesn’t care what your CEO or BoD’s opinion is. Just shut up and do your business.

[supremedoctrine]

Uhhh, OK I just saw this. A bit surprised at the reaction to the mere mention of their device that monitors your speed and driving patterns, THOUGH my initial reaction to it was instinctively one of suspicion and concern> My wife was enthusiastic about it and we as a fam have 3 late model Subarus. I will very gently broach the subject with my SF agent in his office , which is in town. I know how to talk to people so i will try to find this thread again, and respond.

[Catholic and Conservative]

StateFarm's support for perversion is still there, including support for the "Matthew Shepherd Foundation", named for a part-time homosexual prostitute/part-time drug dealer killed by two men, one of whom was also a homosexual prostitute, after the three met at a gay-friendly bar. The two men may have been trying to steal a shipment of crystal meth. I didn't know any of these details until I read this Guardian article, which is 8 years old but was new to me. The circumstances of Shepherd's murder are very different than what was reported in the press at the time.

[PeterPrinciple]

StateFarm’s support for perversion is still there,

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I am still in process of leaving State Farm, hope others are also........................