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How Amazon Controls Virtually Everything You Watch
American Prospect ^ | July 9, 2021 | David Dayen

Posted on 07/20/2021 5:28:34 AM PDT by gattaca

Amazon Web Services delivers almost all filmed media in the United States to your screen of choice. How are they leveraging that power?

When Amazon announced that it would buy mini-major movie studio MGM in an $8.45 billion deal, I surmised that the real goal here was to raise the cost of acquiring filmed entertainment for its competitors, making Amazon’s bundled Prime Video option look more attractive. I also nodded to the fact that Amazon is a competitor in streaming video and theatrical movie production, while also being a distribution network for streamers. Amazon also sells other streaming services through its website, and through Fire TV, an Amazon device that makes streaming video available. This simultaneous negotiation and competition can create leverage for Amazon in its dealings with rivals, and moves the company closer to taking a cut out of every economic transaction.

But there’s another side to this: No major streaming service actually delivers its product without the assistance of Amazon. That’s true of the major U.S. movie studios as well. And once you understand the totality of Amazon’s role in entertainment distribution, you begin to see its encroachment into entertainment content in a whole new light.

Amazon Web Services (AWS) is the market leader in cloud computing services. A large segment of the internet runs on AWS servers (about 32 percent in 2020), and the critical nature of this infrastructure is apparent whenever something goes wrong. When you look just at the digital distribution of video, AWS’s dominance grows even further.

AWS is the back-end provider for Netflix, Disney+, Hulu, Paramount+, Peacock, HBO Max, Discovery+, and of course, Amazon Prime.

(Excerpt) Read more at prospect.org ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: amazon; brainlessjoe; constitution; control; covidstooges; iwatchnothing; mgm; notme; phoneandapen
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1 posted on 07/20/2021 5:28:34 AM PDT by gattaca
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To: gattaca

Monopoly much?


2 posted on 07/20/2021 5:31:34 AM PDT by frogjerk (I will not do business with fascists)
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To: gattaca

I still have all my DVDS and several players.


3 posted on 07/20/2021 5:31:56 AM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure.)
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To: gattaca

So doesn’t Microsoft Azure offer the same things? Or Google Cloud?


4 posted on 07/20/2021 5:32:17 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: gattaca

What if I only watch movies and TV shows made before 2020?


5 posted on 07/20/2021 5:33:57 AM PDT by Berosus (I wish I had as much faith in God as liberals have in government.)
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To: gattaca

Damn Amazon, controlling what I watch! Last week I tried to order the second full season of Maverick. Sold out! Amazon is going to be the gatekeeper on the new hollywierd trash I’m looking to watch, yeah right.


6 posted on 07/20/2021 5:35:26 AM PDT by hardspunned (former GOP globalist stooge)
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To: gattaca

I think this is the least of our worries.


7 posted on 07/20/2021 5:35:50 AM PDT by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 )
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To: gattaca

Amazon does not control anything I watch. I don’t “do” Television. I have a whole plethora of my families favorite movies on DVD, CD and VHS, and that is what we watch.

Amazon can go pound sand.


8 posted on 07/20/2021 5:36:14 AM PDT by wbarmy (I chose to be a sheepdog once I saw what happens to the sheep.)
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To: gattaca

the ‘off’ button ... second only to air conditioning ...


9 posted on 07/20/2021 5:40:04 AM PDT by bankwalker (groupthink kills ...)
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To: dfwgator

They do, and Google for instance has a huge number of servers supporting YouTube, but in this area AWS delivers cheaper and better than its competitors.

Google has 7 US data centers. AWS has 27. That means your video is closer to the consumer and can be delivered faster and cheaper. Everyone goes to AWS, letting them build even more data centers.


10 posted on 07/20/2021 5:40:13 AM PDT by Renfrew
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To: frogjerk

They have the power to censor what is on their servers. Remember Parler? Amazon also removed the documentary Created Equal on Justice Clarence Thomas during Black History month. They control 83% of the book market. They banned a book critical of transgenders.


11 posted on 07/20/2021 5:40:46 AM PDT by gattaca ("Government's first duty is to protect the people, not run their lives." Ronald Reagan)
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To: gattaca

“...Amazon also removed the documentary ‘Created Equal’ on Supreme Court Justice Clarence Thomas, during Black History month...”

Did ya hear ONE single peep out of minority communities in America?

That is shameful!


12 posted on 07/20/2021 6:02:51 AM PDT by SMARTY (Republics decline into democracies & democracies degenerate into despotisms. Aristotle)
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To: gattaca

And today I’m cancelling our Amazon Prime.


13 posted on 07/20/2021 6:09:48 AM PDT by goodnesswins (The issue is never the issue. The issue is always the revolution." -- Saul Alinksy)
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To: bankwalker
the ‘off’ button ... second only to air conditioning ...

"There's also a button that says 'Brightness' but it doesn't seem to work." - Gallagher

14 posted on 07/20/2021 6:11:56 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: gattaca

This is why I keep trying to drum it into the heads of friends and family, if you can’t physically hold it, you may never be able to watch it again. DVD or digital files, great, streaming? Not so much.


15 posted on 07/20/2021 6:20:29 AM PDT by IYAS9YAS (There are two kinds of people: Those who can extrapolate from incomplete data.)
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To: dfwgator
So doesn't Microsoft Azure offer the same things? Or Google Cloud?

Yup
And YouTube where most people watch videos and video clips and even older movies, runs on Google cloud, not on Amazon.

16 posted on 07/20/2021 6:57:43 AM PDT by SmokingJoe
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To: SmokingJoe

Now of course, I don’t doubt those three collude together on some things.


17 posted on 07/20/2021 6:58:41 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Renfrew
Google has 7 US data centers. AWS has 27. That means your video is closer to the consumer and can be delivered faster and cheaper

Never had any delays streaming videos from YouTube. All this talk of “streaming faster” and what not...does anyone even notice the difference?
Not to ment6n Google and Microsoft are richer than Amazon is, with much more profits. And Microsoft has been closing in on Amazon in cloud market share over the past 10 years.

18 posted on 07/20/2021 7:05:50 AM PDT by SmokingJoe
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To: gattaca

No they don’t. I don’t watch anything other than my politically incorrect DVD collection.


19 posted on 07/20/2021 7:14:23 AM PDT by meowmeow (In Loving Memory of Our Dear Viking Kitty (1987-2006))
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To: Berosus
What if I only watch movies and TV shows made before 2020?

Why, that's un-AmericanAmazon. I watch TCM and old movies.

20 posted on 07/20/2021 7:47:24 AM PDT by BipolarBob (Send lawyers, guns and money. Dad, help me out of this.)
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