Posted on 07/18/2021 10:14:13 AM PDT by SeekAndFind
When Black Rifle Coffee (“BRC”) emerged on the scene, it targeted conservatives, positioning itself as a pro-American and, eventually, pro-Trump veteran-owned company. I don’t drink coffee so it didn’t matter to me. However, some coffee drinkers may be unhappy with what the company’s executives had to say to the New York Times.
The Times article opens by assuring its readers that BRC’s CEO, Evan Hafer, really is a MAGA kind of guy. He voted for Trump and even believed Trump’s claims about election fraud – before he saw the light thanks to Bill Barr’s declaration that there was no fraud, gave him new faith in the system. Neither the Times nor Hafer mentions the evidence of substantial fraud in Arizona and Georgia.
However, it was when Hafer saw the events at the Capitol that The Times says that he suddenly realized that his brand had been stolen by extremists. He won’t call it an “insurrection” because his service in the military and the CIA showed him the real deal, he was horrified to see someone with BRC’s logo:
The photo showed a masked man vaulting over a banister holding several sets of plastic restraints, an apparent sign that the insurrectionists planned to take lawmakers hostage. The unidentified man, soon dubbed “zip-tie guy,” was dressed in a tactical vest, carried a Taser and wore a baseball hat with an image of an assault rifle silhouetted against an American flag — a design sold by the Black Rifle Coffee Company, of which Hafer is the chief executive. “I was like, Oh, [expletive],” he recalled. “Here we go again.”
What the New York Times doesn’t mention is that this characterization of the “zip-tie guy” is a lie.
(Excerpt) Read more at americanthinker.com ...
Also, the BRC guys weren’t pleased that Kyle Rittenhouse wore one of their logoed products.
Conservatives who pay attention know that Rittenhouse showed up in Kenosha during the BLM riots with a first aid kit and a desire to help businesses protect themselves from the mob and that he showed spectacular rifle control, shooting only when his life was threatened. BRC instantly tried to distance itself from him.
The only problem for the coffee guys is that, as the culture wars have divided America, they seem to have decided they don’t like many of the people on their side – and they want New York Times readers to know it.
Aldi’s Classic Roast is better coffee and is 20% of the price of this crap.
Really? NYTs hit piece. Why BRCC would interview with them is beyond me….
Never drank any of their coffee and now I never will. Go woke and go broke.
Already big thread yesterday
Uggh. Why are the two always conflated? These two institutions seem to produce very different sorts of people.
I ordered it last year for the first and only time from black rifle. It was a gift for my dad. I’ve gotten sporadic marketing emails from them since, but imagine my surprise when I saw two different emails from them just this morning! Guess what they got from me? A big FU (literally typed it out) and told them they were dead to me.
RE: Really? NYTs ht piece. Why BRCC would interview with them is beyond me….
That is my question too, and the question of the author of this article as well.
Dear Messrs. Hafer and Best (owners of BRC): If you really hate racists, why are you talking to the New York Times? The Times and its readers are all in for Critical Race Theory, an ideology so racist that even the KKK might find it too extreme.
They even hired a Korean-American writer Sarah Jeong who in previous tweets, writes things like: “Oh man it’s kind of sick how much joy I get out of being cruel to old white men.”, who also used the hashtag “#CancelWhitePeople” and complained about “white people marking up the internet with their opinions like dogs pissing on fire hydrants”, and when asked if she regrets what she wrote, DOUBLED DOWN ON IT with the support of the NYT itself.
Just curious....
RE: I ordered it last year for the first and only time from black rifle.
Bottom line — DOES IT TASTE GOOD?
“Uggh. Why are the two always conflated? These two institutions seem to produce very different sorts of people.”
Explains a lot about why he’s conflicted. CIA probably had a corrupting effect on his brain.
In the case of BRC, go woke go broke applies. They are idiots.
A couple of other threads if anyone may want to scan the comments there on
Is Black Rifle Coffee About to Throw Its Customer Base Under the Bus for Fun and Profit?
81 comments
https://freerepublic.com/focus/f-bloggers/3976991/posts
Black Rifle Coffee shoot themselves in the foot…
187 replies
https://freerepublic.com/focus/f-chat/3976641/posts
It was a gift for my dad so I have not tasted it. He liked it but I don’t think it was anything special
In their defense, they have gone from a 1 million/year business to a $250 million/year business almost overnight, that’s a huge jump, they started out shipping coffee out of a garage and now have around 500 employees and are being distributed by Bass Pro Shops and have started to open their own standalone retail stores....
The core group including Evan Hafer were outside the wire and fighting for a long time in both Iraq and Afghanistan, so they did their duty in the military....
I think doing a interview in the NYT and not realizing the MSM like the NYT is not your friend, it happens to a bunch of so called conservatives who make a huge mistake working with these people....
I don’t fully support their stances, but if we are going to start discarding people from our side over disagreements pretty soon we will have no one left...
Stifle the idle.
BIG MISCALCULATION...
I wouldn’t call being in the cia in any meaningful sense “service”. They serve only themselves and are basically a criminal organization that should be shut down
Okay, I'm confused by this line.
Is it a lie?
The zip tie guy says the barrels of zip ties belonged to the government, not the protesters.
Zip tie guy says he took them to keep the government from using them on the protesters.
So whose zip ties were they?
Is the ***SHOCK*** media lying, again?
One of those people.
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