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Is Black Rifle Coffee About to Throw Its Customer Base Under the Bus for Fun and Profit?
RedState.com ^ | Jul 17, 2021 8:30 PM ET | streiff

Posted on 07/17/2021 7:13:48 PM PDT by E. Pluribus Unum

In the words of social and political philosopher Eric Hofer, “Every great cause begins as a movement, becomes a business, and turns into a racket.” So when I read this tweet by Andy Ngo, I was intrigued.

“It’s such a repugnant group of people.”

The executives behind @blckriflecoffee, a coffee and lifestyle brand hugely popular with conservatives, has some choice words to describe part of its customer base.


(Excerpt) Read more at redstate.com ...


TOPICS: Business/Economy; Politics
KEYWORDS: searchworks; uselessthread
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1 posted on 07/17/2021 7:13:48 PM PDT by E. Pluribus Unum
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To: E. Pluribus Unum

Cant be for profit

Lose the customer base, lose the profit


2 posted on 07/17/2021 7:15:44 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: E. Pluribus Unum

Too late. Damage done. I know I am sick of woke companies.


3 posted on 07/17/2021 7:19:16 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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Comment #4 Removed by Moderator

To: E. Pluribus Unum

Almost average, dark, bitter, pre-ground, remarkably expensive “coffee”,
that just insulted the few customers they still had, who put up with their
inferior product because they falsely believed this company was in their
corner.

~Easy


5 posted on 07/17/2021 7:21:02 PM PDT by EasySt (Say not this is the truth, but so it seems to me to be, as I see this thing I think I see #KAGOr)
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To: E. Pluribus Unum

I first heard of them from the Hannity radio show. He promoted them quite heavily for some time. Checked out their website. The prices were quite high so, I passed. Now glad I never gave them a dollar. They used their formerly military service as the main reason of buying their product. Apparently, they learned little from that service.


6 posted on 07/17/2021 7:27:35 PM PDT by ocrp1982 ( Bibicly)
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To: All

If I am not mistaken the owner is a CIA guy so he’s an anti-American scum bag that should probably be in jail. So I am not surprised that he’s a fag.


7 posted on 07/17/2021 7:33:22 PM PDT by escapefromboston (Free Chauvin)
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To: E. Pluribus Unum

BRC seems to have lined themselves up for a pretty dark roasting.


8 posted on 07/17/2021 7:37:05 PM PDT by Paladin2 (Critical Marx Theory is The SOLUTION....)
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To: Paladin2

And a fine grind.


9 posted on 07/17/2021 7:37:26 PM PDT by Paladin2 (Critical Marx Theory is The SOLUTION....)
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To: joma89
All a company has to do is simply say, "We don't get involved in politics. We make cars" (or coffee, or fried chicken, or computers, or whatever), and they'll have a legion of customers who respect that.

A whole lot of companies need to lose their snowflake marketing departments. Like yesterday.

10 posted on 07/17/2021 7:37:26 PM PDT by JennysCool ('It's easier to fool people than to convince them that they have been fooled.' - Mark Twain)
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To: E. Pluribus Unum

They sold out and deserve to lose their conservative client base.


11 posted on 07/17/2021 7:37:27 PM PDT by JerseyDvl (During times of universal deceit, telling the truth becomes a revolutionary act.)
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To: Secret Agent Man

I honestly didn’t even know who these guys where till Hannity kept plugging them incessantly on his show where I honestly thought he bought into the company…liberals don’t drink coffee like this the goto Panera Bread pr Starbucks so i don’t know who these clowns thought they where trying to impress after this little stunt they’ll file for bankruptcy in two years


12 posted on 07/17/2021 7:37:46 PM PDT by Lod881019
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To: E. Pluribus Unum

Pure speculation but, it could be they are working on a distribution deal to expand the availability of their product beyond their website and they think that denouncing their existing base will insulate them from woke criticism and not jeopardize any existing negotiations for expansion.
Does this possibility excuse them and their unfounded statements? No. But, it is a realistic possibility.


13 posted on 07/17/2021 7:39:57 PM PDT by ocrp1982 ( Bibicly)
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To: E. Pluribus Unum

Heavy duty country called these guys out on this last year.


14 posted on 07/17/2021 7:40:56 PM PDT by sauropod (The smartphone is the retina of the mind's eye.)
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To: ocrp1982

But but, they have tacticool operator beards


15 posted on 07/17/2021 7:43:26 PM PDT by DesertRhino (A coup government may not claim the protection of the same constitution it overthrew. )
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To: ocrp1982

That’s what chick fil a did.


16 posted on 07/17/2021 7:44:46 PM PDT by DesertRhino (A coup government may not claim the protection of the same constitution it overthrew. )
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To: E. Pluribus Unum

Apparently the Black Rifle Coffee company saw the dwindling attendance numbers of major league sports and the entertainment award shows and decided they wanted fewer customers too.

Go woke, go broke.


17 posted on 07/17/2021 7:48:02 PM PDT by Mr. N. Wolfe
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To: All


As Glenn Beck said proudly as he called Trump, Hitler and his supporters, Nazis — I have a new income stream and a new target audience

They long to be praised and primped by the Media.

I’d venture this is only the beginning.


18 posted on 07/17/2021 7:49:43 PM PDT by AnthonySoprano (‘’’)
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To: E. Pluribus Unum
The left will still go to Starbucks.
The right, among them customers, will desert them.

Sounds like a great strategy, right out of "The Producers."

19 posted on 07/17/2021 8:00:56 PM PDT by montag813 (Hot Bird Coitus)
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To: E. Pluribus Unum

Well...it was someone on FR who got us dining BRC...but no longer. Won’t support idiots and commies.


20 posted on 07/17/2021 8:13:20 PM PDT by goodnesswins (The issue is never the issue. The issue is always the revolution." -- Saul Alinksy)
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