Posted on 05/04/2021 10:32:28 AM PDT by cann
Coca-Cola has paused its controversial diversity plan — that included penalties on outside law firms if they failed to meet racial diversity quotas — after intense backlash.
The pause comes after the orchestrator of the plan, Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year on the job and as criticism of the quotas mounted.
Some questioned whether Gayton’s policies violated Title VII of the Civil Rights Act of 1964, which says employers can’t treat people differently based on their race.
Coca-Cola hired Gayton in September 2020 after spending nearly 30 years as the top lawyer at Ford. Despite his departure from Coke as general counsel, he still has a relationship with the company. He signed a new contract to serve as a consultant to Coca-Cola CEO James Quincey. In that position, he’ll be making a hefty $12 million over the next year. That included a $4 million sign-on fee and a monthly consulting fee of $666,666, according to an April 21 securities filing.
(Excerpt) Read more at foxbusiness.com ...
Never buying woke coke. It will be a good thing that an iconic American brand goes down and serve as a warning to other companies that partake in leftist politics. We can all easily live with out sugared water.
Coke needs to be broke.
“ Really stupid if true. ”
Or intentional.
This sort likes rubbing the noses of “the lesser people” in it.
After all, Satan is the ruler of this realm, why wouldn’t he put his people where he wanted them? And why wouldn’t they acknowledge it?
Anyone who signed off on the decision to do this needs to go.
I don’t know if he’s Islam
But the bow tie can signal militant or dandy
Or both....lol
I’ve never liked them....Churchill maybe
after aggressive diversity plan (he initiated) backlash...
The Coca-Cola Company owns a LOT of other brands. Juices, Water, Milk, Coffee, etc.
Boycott effectively! :)
https://www.coca-colacompany.com/brands
I am much too white to drink Coke. Coke management has made their point plainly that white is not right.
Thanks. I tossed Minute Maid too.
We often see huge companies, once the leaders in their field, substantially reduced or even disappear suddenly. Sears, Wards, IBM, Maas Brothers, DEC and even the once great General Motors, which at one point had the lion’s share of worldwide car sales. While each story is different as to why, I think they all share certain similarities. In general they often clung to a business model that had become outmoded. They failed to innovate. They didn’t keep an eye on the competition and/or the marketplace. At one point in the seventies K-mart owned their market segment. At the same time K-mart and Walmart each spent one billion dollars. K-mart updated the look of their stores without making any substantive changes or improvements. Walmart bought the most sophisticated satellite-linked data exchange system of any private company in the world. Ten years later Walmart was doubling capacity every few years and K-mart was heading for bankruptcy.
Coke has had one flagship product for over a century. The reason they had to go woke was to attempt to protect that market niche when most of the younger parents were forbidding their kids sugary drinks and whole cities were passing bans aimed at their industry. They hoped, apparently, that going woke would tell younger people, “Hey, we’re on your side. Please don’t hurt us.” It was a terrible miscalculation. Most importantly, the woke crowd are not the general public. They are a bunch of adult children living in their parent’s basement. Not average citizens.
What Coke should have done is update their business model and head into health drinks in a serious way. They have a huge market reach and product placement. The logo could have been rebranded. They also could have pursued the alcoholic drink market. Instead, the board are like dinosaurs wondering why the sky is suddenly full of smoke and fire.
Oh, that’s why they didn’t just fire him. He’s black. They had to keep him on in some capacity (a do-nothing symbolic job) and pay him big bucks.
Someone explain to me how it is equitable to have 50% of the staff be black when blacks are only 13% of the population. Shouldn’t they insist on 13% black and other aggrieved groups to be represented according to their % of the population? Would they get triple points for hiring a black transgender person with a Hispanic last name?
Very astute.
I’m surprised Coke hasn’t gone out of business after my husband stopped drinking Coke Zero because of this crap. Let’s just say he was a major consumer. :-)
Comes out to an even $4 million/year. Lot of money to keep a Professional Race Hustler on staff - I’m sure lots of real black lawyers would have willingly done it for less.
“e signed a new contract to serve as a consultant to Coca-Cola CEO James Quincey. In that position, he’ll be making a hefty $12 million over the next year. That included a $4 million sign-on fee and a monthly consulting fee of $666,666, according to an April 21 securities filing.”
666 is appropriate.
Typo - meant $8 million/year. $4 million was the bonus.
Interesting... maybe the should made the contract for a little mod or less...LOL
Rather than accepting the PR statements that will come out in July blaming the decrease on sunspot activity or whatever, watch to see if there are management shakeups beyond the firm's legal counsel's resignation.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.